NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Ben Dankiw: Founding Partner & Director of Digital Advertising, NAV43

My NativeAdVice:


Founding partner and Director of Digital AdvertisinG at NAV43, Ben Dankiw brings his knowledge of in-depth data analysis as a trained pay-per-click (PPC) specialist and mathematician. His past expertise in search engine marketing (SEM), social media marketing (SMM), display marketing (DM) and reporting analytics helps shape partners’ measurable results-driven success. At NAV43, Ben is responsible for leading the digital advertising initiatives. Under this umbrella Ben manages the search, display, and social advertising execution across each respective team. Through his experience with analytics and tracking, Ben also oversees the analytics execution that enables thorough, highly customized reporting for clients. From an operations perspective, Ben manages all process development that is established to create a more effective digital execution.

How did you get into the industry?

The digital world was growing extremely fast and was fascinating to me. I turned out to be great at it. I attended a Lead Generation seminar and thought it was awesome how you could tie together marketing and analytics. 

Any emerging industry trends?

With emerging new apps and technologies, new tactics are constantly emerging. Two trends that are not new but have caused significant disruption in the ad space is mobile traffic overcoming desktop traffic, and the importance of personalization in digital ads. Users are incredibly critical on the ads they see, so it’s critical that the ad is relevant to that specific person!

Any industry opportunities or challenges?

A platform that is showing a tonne of opportunity to me is Pinterest. It is such a creative outlet with huge strides in user tech, and with new platform management tech launched, it is going to explode!

Additionally, search marketing for voice searches. Search advertisers need to adjust how they are bidding in keywords to match the user speech patterns, very different from typing.

Inspiration for the business idea, and your vision for the Business?

We are an agency that is built on being the best at the tech.  Our team is specialized in Digital from the owners to AM to the Execution.


To be the pinnacle of digital advertising optimization. To keep client goals as the front of our media goals and treat all vendors and platforms as tools to find the best placements for digital advertising.


To digitally deliver the best cross-platform advertising results. Discover, analyze, and master each platform to deliver the best results possible given our client goals.

What's next for the Business in the near future?

We’ll be launching some amazing ad tech in the next three months, stay tuned!

For our agency, our client base is growing every month and we are looking to make waves in the digital community to start some great new programs that mentor students, push the industry forward and keep our game strong!

Your key initiatives for the success of the Business?

We really need to rely on our brand’s pillars for success and be the best at our respective channels! Some initiatives that will help are:

●      Building awesome content that helps establish our name in the industry and educates brands

●      Creatively exploring the SEO / SERP space - Launching creative search campaigns

●      Key notes and speaking engagements at industry conferences

Your most difficult moment at the Business? (and what did you learn?)

Mistakes happen and those are always difficult to manage but I find that strong communication, transparency and digging into your technical abilities to turn things around is the way to go. Even if it’s not a mistake, it’s still marketing, and results are guaranteed. Having a campaign fall flat can happen but often times it is a combination of factors that comes together. Making sure you look at the data, capture insights, and learn from the campaign to apply your findings is key.

Ideal experience for a customer/client?

All about trust and results. The ability to focus their time on the business and on the marketing content and strategy and trusting us to have their digital strategy and market share optimized. Having a clear cut transparent look into how they are succeeding and the opportunities ahead not needing to micro-manage the execution.

How do you motivate others?

I’m a people person.  Genuinely caring about what motivates people and guiding them when they need the help gets you a long way. Making sure to listen and set realistic goals and then lead by example. I am the first one to take ownership of a problem or mistake and that continuous drive to improve and get better is contagious.  Constructive feedback, praise when deserved and the opportunity of growth with genuine desire to help is what it takes!

Career advice to those in your industry?

Be open-minded when it comes to your career. There are entire industries out there that exist that you won’t hear about through school.

Don’t wait for anything, make it happen! If you don’t, nobody else will.  “When an opportunity comes up, if you’re prepared, you can grab it and own it.” Jamie Foxx - Put yourself in those situations to succeed.

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  • Response
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