NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Avi Muchnick: Co-Founder of Aviary

My NativeAdVice:


Avi is a entrepreneur and designer based out of New York. He built several award-winning products including:, a popular contest site for Photoshop enthusiasts in 2002; the Advanced Aviary Suite (, a suite of web-based design applications; and most recently, the Aviary API, an embeddable photo-editing solution for mobile and web apps []. MIT's Technology Review named him one of the "Top 35 innovators under 35" in 2010. Avi has a J.D. degree from Cardozo School of Law.

How did you get into the Tech industry?

I was always fascinated by technology. I taught myself how to make my own webpage when I was 15 and really just viewed the business possibilities the web opened up as endless. That positioned me well to see other opportunities in tech as they emerged, for example the new frontier of mobile devices.

Tell us about Aviary. What inspired the idea and what is your vision for the company?

Before Aviary, I developed an online community called Worth1000 where photoshop users and other artists would compete in daily competitions. Those competitions were seen by hundreds of thousands of visitors, but only a hundred might enter. Couple that data with the thousands of emails I'd receive from site visitors asking how they could get access to the tools used to make the amazing entries in the competitions, and I realized that creative tools wasn't available for everyone.

I wanted Aviary to help allow everyone in the world to express themselves creatively, no matter their skill set, education or personal finances.

That goal has been a common thread throughout every product we have ever put to market.

What strategic partnerships have you implemented that have attributed to Aviary's success?

My team landed critical early deals with Flickr (Yahoo) and Twitter that really gave us a lot of credibility in the market and broad press exposure. There was some focus on Twitter's rivalry with Instagram at the time, so Aviary was being painted as the "arms dealer in the photo editing war." That exposure really helped lift the company.

What industry trends are you noticing and how do you capitalize on them?

Smart phones with built-in cameras are in almost every pocket at this point (or will be soon). It's no surprise that the number of photos taken is exploding exponentially - and that obviously creates lots of new opportunities for app developers building photo apps. We intend to help those developers get to market as quickly as possible with an elegant product that their users will love. Everyone wins!

Life Motto?

Build wonderful things.

Aviary's Motto?

We are on a mission to give the world greater creativity.

Your greatest success as founder of Aviary?

Knowing that we've powered the photo editing in more than 10 billion photos - more than 1% of all the photos taken in the world is pretty meaningful to me.

Also knowing that I've been able to create value for investors and my colleagues is something I'm happy for.

Most difficult moment-how did you overcome and what did you learn?

Deciding to close down our amazing flash suite and the 4-years of work, investment and love that had gone into those tools. But doing so enabled us to focus on our SDK strategy, which has made us successful.

I learned that the best thing a CEO can do sometimes, is deciding what things not to do.

Your advice to an aspiring entrepreneur?

Talk with everyone you know about your idea and how you want to execute on it. Constantly. At every opportunity. Proactively seek feedback.

Stealth mode is your worst enemy.

Favorite travel destination?

The hot springs in Yellowstone National Park in Wyoming  the most beautiful, exotic place I have ever been.

One food and drink left on earth, what would you choose?

Clean water and whole wheat toast. If there's an apocalyptic food shortage, probably best to live simply right?

What literature is on your bed stand?

Rogues by George RR Martin and some other great fantasy authors.

Role model - business and personal?

Business: I admire Thomas Edison, Jeff Bezos and Steve Jobs for their business acumen and vision. But the person I am most in awe of is Elon Musk - his unwavering drive to push humanity towards a better future is unmatched.

Current passion?

I'm really enjoying tackling new DIY projects around the house, especially those involving woodworking. It's the simultaneous act of creation and acquisition of new skills that really appeals to me!

What's next for Aviary?

As a part of Adobe since our acquisition on September 22, we're really excited to continue to execute on our original mission of bringing the world greater creative freedom, but this time with the resources of a massive company with a wealth of creative resources behind us. I couldn't be more excited!