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NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?


Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur

 

Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of LittleThings.com

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of Edmunds.com

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of Reputation.com

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

Friday
Sep122014

Arabella Bowen: VP & E-I-C of Fodor's Travel

My NativeAdVice:

Bio:

As Vice President, Editor in Chief at Fodor’s Travel, Bowen utilizes her extensive travel knowledge to lead the respected brand’s content strategy across all formats, from guidebooks to web to mobile apps. Under her stewardship, Fodor's website, blog and apps have earned honors from the Society of American Travel Writers, The Webby Awards and Wired Magazine. As Fodor's media spokesperson, Bowen has shared recommendations and travel expertise with TODAY, CBS This Morning, CNN, USA Today, the New York Times, The Wall Street Journal, Reuters, the Associated Press and more.

How did you get into the publishing industry?

I started out as an arts and culture journalist for daily newspapers in Canada and became deeply involved in politics in my twenties in Montreal; so much so, I expected to find myself working in the Prime Minister’s office by the time I was 30. Then a three-month solo trip through South East Asia changed everything: I met so many people and saw so many transformative things, but my guidebook was my only constant. When I got back, I knew I had to write guidebooks instead, and I pitched Rough Guides on doing the first edition of their Montreal guide. After much back and forth, I got the gig. The experience of researching, writing, and mapping out a destination for the first time was deeply rewarding. A couple of guidebooks later, I was officially hooked on the idea of helping travelers discover the world and making first tracks in a destination myself. I moved to New York to make a real go of it in 2001. The rest, as they say, is history.

Why did you choose Fodor’s over all of the other travel mags/guides?

 Fodor’s 1985 Soviet Union guide was the first guide I remember using. I bought it for a school trip to Moscow and St. Petersburg when I was 13. Even then, the integrity of the content and discerning recommendations impressed me, so when an editorial director position opened up here in 2010, I pounced. By the way, that first guide is still with me; I keep it on my desk as a daily reminder of Fodor’s legacy and my part in continuing it.

What editorial strategies have you implemented that have attributed to Fodor's success?

We’ve focused on making our award-winning content available to travelers at every stage of their trip—from the planning stage to on-the-ground exploration. With so many travelers going digital, we’ve expanded our online presence by updating our destination content on a regular basis; launched our popular news and features section with up-to-the-minute reports from around the world; and added inspirational features like our Go List and Hotel Awards. We’ve also embraced new guide formats: eBooks are now available for all of our guides; we have award-winning apps to dozens of destinations; and our 25 Best pocket series just got rebooted this year, with 31 titles in the hopper. It’s an exciting time!

How has the social media craze affected Fodors?

Being able to see what travelers are talking about in real time has had a terrific impact on our coverage. All of Fodor’s editors are active on social, sharing their travel finds and recommendations, and connecting with travelers around the world on a daily basis. Instagram and Pinterest have been major sources of inspiration and daily wanderlust; real-time Twitter news and updates have kept us current. It’s been transformative in all the best ways.

When did you realize you had the travel bug?

I’ve been traveling for as long as I can remember, first to Europe, then beyond. I simply can’t imagine my life without it. The first thing I do when I get home from a trip is start planning my next one.

Favorite travel destinations?

I’m drawn to cosmopolitan cities and wide-open spaces—and those two rarely converge! I’m just as excited going to Venice on a Biennale year as I am hiking in Chile’s Atacama Desert, miles away from civilization. But, Paris is the one place I return to every year, usually in the spring. It’s the only city that grabs me like New York.

Top essentials to have while traveling to a third world country?

Curiosity, an open mind, a sense of adventure. What about to an exotic luxury location? Your credit card and a need to be pampered.

One food and drink left on earth, what would you choose?

A Negroni up and a chilled artichoke with vinaigrette. Though not together; the artichoke needs a dry rosé.

Life Motto?

You’re a citizen of the world, go see it.

What literature is on your bed stand?

I just finished Lawrence Osborne’s The Wet and the Dry, a fantastic memoir about drinking customs from Lebanon to Scotland.

Your advice to an aspiring journalist?

Embrace reinvention.

Role model - business and personal?

More and more women are traveling solo now, but that wasn’t always the case. Professionally, I idolized Martha Gellhorn: She knew a good story and wasn’t afraid to go after it on her own, no matter how remote a place it took her, how limited her resources were, or how little access to information she had. Her spirit of discovery and spare writing style continue to impress me. Personally, my mother’s travel style has been my greatest influence: She moved to Paris on her own at 21 and figured out how to stay there for several years, learning French in the process. She embarked on countless solo trips all over Europe—many of which I’m just hearing about for the first time! She still insists on having her own adventures when we travel together now—and always returns for dinner with amazing stories of the things she’s seen and people she’s met!

What's next for Fodors and Arabella Bowen?

We’ll continue to create new products and expand our travel offerings to be everywhere travelers are. We’re particularly excited to publish a new Brooklyn guide next year. As for me, I’m fulfilling a 15-year travel dream by going to Myanmar in October. Can’t wait.

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http://www.fodors.com/

https://www.facebook.com/FodorsTravel

https://twitter.com/FodorsTravel

A native of Toronto, Bowen began her career as a journalist covering everything from politics to arts and culture for daily and weekly Canadian newspapers. Bowen's travel career began in 1999, after a three-month solo trip through South East Asia with nothing more than a guidebook for company inspired her to write travel guides herself when she returned home. She subsequently contributed to several titles for the Rough Guides series, including their inaugural Montreal and Caribbean guides.

A world traveler from a very young age, Arabella Bowen has visited more than 55 countries, and every continent except Antarctica. Averaging at least a dozen trips a year, Bowen’s impressive travel resume spans the globe, providing the first-hand destination expertise that is synonymous with Fodor’s.