Search

NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?


Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur

 

Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of LittleThings.com

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of Edmunds.com

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of Reputation.com

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

Thursday
Jul242014

Antoine Chevanne: CEO of Groupe Floirat

My NativeAdVice:

Bio:

Founded, owned and operated by a family of four generations, Groupe-Floirat is a collection of three hotels and several restaurants and nightclubs in France. The hotels in the group include La Réserve in the Basque town of Saint-Jean-de-Luz, Les Manoirs in Normandy and the five-star classic flagship property, Hotel Byblos in St. Tropez.

Antoine Chevanne is the great grandson of Sylvain Floirat, who originally founded Groupe Floirat. He is the fourth generation to lead the family company. As CEO of Groupe Floirat since 2006, Chevanne continues the family tradition of hotel management and entrepreneurship, and has been instrumental in the expansion of the Groupe’s portfolio of properties, focused on luxury hospitality, charming boutique hotels and upscale nightclubs. The Groupe Floirat properties are a true reflection of Chevanne’s exceptional management skills, know-how and commitment to his family’s legacy.

How did you get into the hospitality industry?

This is a family story ... It all started in 1967 with my great-grandfather Sylvain Floirat, a brilliant French business man, CEO of many companies, including Breguet Aviation, Matra, French Television Company Europe Following the Arab-Israeli conflict, Jean-Prosper Gay-Para (the founder of Byblos) decided to return to Beirut to manage his hotels and to sell the Byblos. It was at this time that my great-grandfather decided to buy the Byblos, just three months after its opening ... so begins another story, the one of the Floirat family and his heirs.

(Byblos Pool at night)

In such a competitive industry, how does your Hotel stay so successful?

Le Byblos is a beautiful family story... but it is also a story linked to the importance of human relations and to its staff who have been working there for more than thirty years for some of them. The staff turnover is nearly non-existent, which is a real asset in the hotel industry.

The human factor remains crucial and is part of our competitive advantage. Over time, we have succeeded in renewing ourselves while preserving our ancestral values.

What partnerships/marketing strategies did you implement that attributed to the success Byblos Hotel?

On the occasion of the 40 years (in 2007) and 45 years (in 2012), the Byblos Hotel worked with establishments, symbols of luxury, quality and elegance like Van Cleef & Arpels, Montblanc, Jaeger-LeCoultre, Pinel & Pinel, as well as Cristal Roederer and Perrier Jouet.
We commissioned a range of unique and exceptional products, designed ​​exclusively for the Byblos.

A lot more is coming soon, with exciting surprises for Byblos 50th Anniversary !

(Les Caves du Roy Nightlclub)

How important is location selection to the success of your hotel?

Yes, absolutely! This is one of the numerous advantages of the hotel that our clients prefer...
The Byblos Hotel is located in the heart of Saint-Tropez, close to the Place des Lices, yet giving the feeling of being away from the world, in an oasis of silence lulled by the water runoff and birdsongs. Place des Lices, luxury boutiques, the harbour of Saint-Tropez...everything is a few minutes’ walk from the Byblos!

What are your greatest successes and mistakes as a CEO and what have you learned?

My main success was to succeed in preserving the values of the Groupe Floirat, while making every product evolve with the times and according to the customers needs.

My main mistakes were to try to go too fast on certain projects and to get carried away by my enthusiasm to go forward.

What qualities make a 5 Star Hotelier?

The welcoming, the sense of service, the expertise and the knowledge to being unimpeachable, but also the eye for details...

(Rivea by Alain Ducasse)

Describe the ideal customer experience at your Byblos?

Start by lounging on the terrace of the room with a breathtaking view of Saint-Tropez (I recommend the Suite 621), by the pool savor a fabulous cocktail and taste the menu at the "B" restaurant. Take then a dip in our pool with turquoise water before lying down on one of our chairs to enjoy sunbathing. Finish the day in our Spa by Sisley Cosmetics to discover exceptional cares. And finally succumb to the Mediterranean flavors at our second restaurant, the Rivea at Byblos by Alain Ducasse. Do not forget to go for a glass of champagne in our famous night club, Les Caves du Roy!

What is your life motto?

Even if this enthusiasm is of paramount importance for the fullfilment of my projects, I now take a little bit more time to think, analyze and discuss before acting.

What is your favorite travel destination?

BRAZIL ! Love the country and the people

Who is your role model - business and personal?

My great grand father Sylvain Floirat... he was a visionary

What literature is on your bed stand?

An Irvin Yalom book. Love Philosophy

What's next for your hotel group and you personally?

Working hard on Byblos 50th Anniversary in 2017. Personally ? Being a father at the end of October : a huge project !

-----------------------------------------------------------------------------

A graduate from Paris-Dauphine with a DEA in economics, Chevanne received his masters in Hospitality Management at Cornell University. He then went on to serve as Director for Hotel Byblos for five years before becoming CEO of Groupe Floirat.

Groupe Floirat properties include:

Byblos Saint Tropez - Located in beautiful Saint Tropez, in the South of France, Byblos opened in 1967 and is part of the Groupe Floirat collection. The legendary hotel is home to Spa Byblos - a haven of peace and serenity, created by Sisley Cosmetics; Alain Ducasse’s latest culinary concept – Rivea; Algandra - Byblos’ own 65-foot luxury yacht; Le Black Legend Monaco, Lounge Bar and Night Club; Le Red Monaco; as well as the famed French nightclub – Les Caves du Roy.

Les Manoirs de Tourgville, Normandy - Located nearby the stylish resort towns of Deauville-Trouville and the picturesque Honfleur harbor, this outstanding property became part of the Groupe Floirat collection in 2009.  Purchased by CEO of Groupe Floirat, Antoine Chevanne from the French Film Director, Claude Lelouch, Les Manoirs de Tourgville welcomes guests for a stay of leisure, fitness and gastronomy. 

Hotel La Reserve - Saint-Jean-de Luz - Conveniently nearby the historical town of Saint-Jean-de-Luz and its lovely beaches, La Reserve is an inviting haven for relaxation featuring breathtaking views of the Atlantic Ocean – all of which can be enjoyed from each guestroom terrace, the hotel’s infinity swimming pool and gourmet restaurant.

Le Black Legend Monaco, Lounge Bar and Night Club - Designed like a Manhattan loft, this retro-chic nightclub brings back the 1970s spirit with authentic Motown music and ambiance.

Le Red Monaco - This restaurant is a new ‘chic and modern’ bistro, where Chef Julien Tosello concocts a generous gourmet cuisine with an Italian accent

http://www.byblos.com/

Leading Hotels of the World: Byblos Hotel Saint-Tropez

https://www.facebook.com/ByblosSaintTropez