NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Annie Evans: Co-Founder of Beautified

My NativeAdVice:


Annie is the architect behind the company’s enterprise strategy and business development. As a marketing and event guru, Annie has previously worked with leading media brands such as Esquire and O, The Oprah Magazine. She previously founded the NY & Miami chapters of The Society, a private social club cultivating a community of influencers & tastemakers connected via an array of bi-monthly events and cultural gatherings.  Beautified is the mobile app designed for beauty and fitness enthusiasts to discover and book the best of beauty and fitness while on-the-go. Available for iOS devices, Beautified acts as a personal beauty and fitness concierge, eliminating the common frustrations associated with looking for a last minute appointment. Beautified connects users with openings, easily allowing spas, salons and studios to fill them. (

How did you get into the beauty industry?

I was frustrated with the hassle of having to call around to book a last minute appointment and knew that if I felt that way, others did as well.

Tell us about Beautified. What inspired the idea and what is your vision for the company?

I was with one of my best friends running around the West Village and we had a party to attend that night.  She was visiting from Toronto and we wanted to get our hair blown out for the event.  We spent an hour looking up salons and calling around when a light bulb went off -- there had to be a better way to book a last minute appointment.  This was when Open Table, Uber and Hotel Tonight were being buzzed about over dinner parties, yet nobody was doing it for beauty.  I partnered up with Peter Hananel and Hannah Bronfman and we set out to revolutionize the way people book beauty.

What industry trends are you noticing and how do you capitalize on them?

The on-demand industry.  The same women who use Beautified to book a blowout use Seamless to order takeout, Task Rabbit to pick up a delivery and Uber to book a ride home.

Your greatest success as co-founder of Beautified? Most difficult moment-how did you overcome and what did you learn?

Our greatest achievement was raising our seed round of $1.2 million with a network of strategic capital.  I couch surfed for a year while getting Beautified off the ground and had one turquoise suitcase with three outfits on rotation.  I cocktail waitressed at night to pay for groceries and day-to-day living, but there were some nights when I had no idea where I was going to lay my head.  Luckily, I have an amazing group of girlfriends that always made me feel welcome to crash at their pad.  My parents were also incredibly supportive and encouraged me every step of the way to go for it!

Life Motto?

The dream is free.  The hustle is sold separately.

Beautified's Motto?


Your advice to an aspiring entrepreneur?

Go for it.  The only things you regret in life are dreams you didn't explore.

(Click pic to purchase App)

Favorite travel destination?

Each summer I head to my cottage in Maine. It's a very special and personal place, as it has been in my family since the 1920s. Lobster rolls, beach croquet, a little karaoke in Kennebunkport, and the very non-city gal experience of drifting asleep to the sound of the ocean—what could be better?

Favorite beauty products?

1.     RGB nail polish.  It's non-toxic and has the best color selection.  My favorite is the custom Beautified nude polish we did as a collaboration.

2.     Rahua.  Light hairspray infused with lavender to give the perfect beach-y tousled look.

3.     Benefit’s "Watt's Up" cheek highlighter.

One food and drink left on earth, what would you choose

Ceviche and spicy jalapeno margaritas

What literature is on your bed stand?

Entrepreneur magazine, Vogue and Allure (we use it as our bible to stay on the up & up of beauty destinations)

Role model - business and personal?

My dad.  He was an entrepreneur in his early years before having my brother and me and had a few businesses with my mom.  I remember as a child hearing their stories of successes and failures which invoked the desire in me to have my own business one day.  I've always gone to my dad for business advice over the years and am constantly inspired by his work ethic, intelligence, diligence and drive.

Current passion?

Balance.  Keeping healthy and fit. My latest passion is taking Nicole Winhoffer's dance cardio class with my girlfriends at NW studio every Sunday. It’s an amazing workout where you sweat and the studio has the best tunes. Nicole is former personal trainer to Madonna and has no a good way!

Most interesting headline you've read this week?

"With every strike, you're closer to a home run. - Babe Ruth"

What's next for Beautified?

We have plans to expand to additional U.S. markets in 2015!