NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Anne Dwane: Chief Business Officer, Chegg

My NativeAdvice:


As Chief Business Officer, Anne is responsible for all of the company's lines of revenue. Anne joined Chegg with the acquisition of Zinch, which enabled millions of students to showcase themselves as "more than test scores" to be matched with colleges, scholarships, grad schools and more. Previously, Anne co-founded to connect service members and veterans to benefits, including GI Bill and career networking. was acquired by Monster Worldwide, where she led affinity networks. Prior, Anne was in business development at Paul Allen's Interval Research Corporation and in brand management for Nabisco. She holds a bachelor's degree in Marketing & International Management from Georgetown University and an MBA from the Harvard Business School. Anne is co-author of Getting In: The Zinch Guide to College Admissions & Financial Aid in the Digital Age (Wiley 2011). She was named a Henry Crown Fellow of the Aspen Institute.

What's Your NativeAdVice:

How did you get into the Tech industry?

Back in the 1990’s, several co-workers at Nabisco identified an opportunity to start a new division within the company leveraging the internet. Since then, I’ve loved the way technology lets you make connections better, faster and cheaper.

Tell us about Chegg. What inspired the idea and what is your vision for the company?

Chegg’s founder, Aayush Phumbhra, was a student on a tight budget. He wondered, “how do you afford college without a great job, and how do you get a great job without college?” It was one of those chicken-or-egg problems, and his solution to that chicken-or-egg problem was an organization he called Chegg. Our mission is to help students save time, save money and get smarter.

Our vision is to be the connected learning platform, matching students with opportunities to learn and succeed from high school through college and into first their job.

What strategic partnerships/marketing strategies have you implemented that have attributed to Chegg's success?

We partnered with Ingram Content Group to improve the Chegg Textbook Rental Service for students. This partnership allows Chegg to focus on the student experience, attractive pricing and selection of books while Ingram provides world-class delivery and logistics. Since Ingram will take ownership of all textbook inventory and warehousing capabilities, Chegg will be a 100% digital company by the end of 2016.

Also, we partner with great brands to “surprise and delight” students with online/mobile discounts and samples in their Chegg textbook delivery boxes.  Students have discovered Tide Pods, new Starbucks coffee items, L’Oréal TREsemmé Shampoo and RedBull products. Students enjoy the unexpected gifts and brands benefit measurably from such targeted, authentic outreach.

Employers are also important partners. 80,000 employers nationwide have posted internships with us to hire students. We acquired to supercharge our career services for students and give employers an efficient way to source amazing talent.

What industry trends are you noticing and how do you capitalize on them?

Learning is increasingly digital, mobile and personalized. This is the “just in time” generation.  Chegg Tutors really fits this trend by providing on-demand experts via voice, video or text.    11,000 tutors (mostly college students themselves) are available for virtually any subject for as low as $0.50 per minute. One-on-one tutoring is really helpful in mastering subjects and getting unstuck; now it’s incredibly convenient and affordable.

Also, while college has never been more essential in the job market, it’s also increasingly expensive. Tuition costs have skyrocketed faster than inflation, student debt has mounted and employment prospects are challenging. College is a good investment, but students and parents want to be savvy consumers. Our college search and match services help students make more informed choices about where to study. We offer students an insider view about life on campus as well as data on graduation and employment rates.  

Finally, internships are a powerful way to build real-world skills and explore different career paths. Companies increasingly value internships in identifying talented future hires. We’re making it easier for students and employers to discover and be discovered.

Life Motto?

Live as if you’ll die tomorrow; learn as if you’ll live forever.

Chegg's Motto?

“Save time, save money, get smarter.” It’s our mission.

Your greatest success as CBO of Chegg?

Hiring people who go on to have a tremendous impact on students, the team and the business.

Most difficult moment-how did you overcome and what did you learn?

Fresh from business school, I arrived for my first day of work at a startup only to find out that my position had been eliminated. On my first day, it was time to look for a new job! This taught me that it’s not what happens to you that matters, it’s how you respond. Resilient, resourceful people succeed. Be grateful for what you have and make the most of whatever hand you’re dealt.

Your advice to an aspiring entrepreneur?

The timing has never been better. Surround yourself with people who make you better, and go!

Describe the ideal experience using Chegg.

A student explores colleges on Chegg to find the right fit. She sees what life is like on different campuses, then views admissions requirements, graduation rates and career outcomes. She’s empowered in the college admissions process by Chegg’s insider tips, essay help, scholarship matches and perspectives from other students. Once she decides where to attend college, Chegg is there to help her succeed and enjoy the experience. We’ll help her save lots of money buying off-to-college essentials including textbooks or eTextbooks.

During the semester, when she’s stuck on an assignment, prepping for a test or mastering a new concept, she’ll turn to Chegg Study and Chegg Tutors for immediate assistance. (She may even decide to become a tutor on the Chegg platform, sharing her expertise as she makes money and builds her resume.)  

Next, she’ll tap Chegg to discover internships that match her major or career ambitions, and land a job as she approaches graduation.   

How do you motivate your employees?

Hire self-motivated people who are inspired by our mission and audacious goals. Work to remove roadblocks so they can achieve meaningful goals and realize their potential.

One food and drink left on earth, what would you choose?

Spicy tacos and a Margarita with a salted rim.  

What literature is on your bed stand?

Gathering Moss, which describes the world of bryology (the study of moss) but is really about observing and appreciating what’s right in front of you. Hidden gems are all around us, awaiting discovery.

Current passion?

Cooking up whatever’s fresh at the Farmer’s Market this week.

Favorite travel destination?

So hard to pick! The south of France. Great food, wine and scenery.

What's next for Chegg?

The back to school “rush,” where we aim to save students money on textbooks and eTextbooks, and introduce them to learning services like Chegg Study or Tutoring to help them save time and master their subjects for higher grades and a more enjoyable term. Standardized test prep services are coming later this Fall. The best is yet to come for students!