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NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?


Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur

 

Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of LittleThings.com

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of Edmunds.com

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of Reputation.com

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

Monday
Jul212014

Andy Wiedlin: Chief Revenue Officer of BuzzFeed

My NativeAdVice:

Bio:

Andy Wiedlin is BuzzFeed’s Chief Revenue Officer and is responsible for leading BuzzFeed’s revenue growth strategy. Since joining BuzzFeed in 2011, Wiedlin grew the company from zero revenue to profitability with over 500 employees. He has built a talented global sales team who works with world class brands to provide unique social advertising programs. During his tenure, no banner ads were harmed or sold at BuzzFeed.

Before joining BuzzFeed, Andy was the SVP of Sales at Huffington Post where he pioneered the idea of social news, built a successful sales team, developed a market strategy and defined social marketing products. He got his start in the social space in 2008 at MySpace as Vice President of Sales. From 2003 to 2008, Wiedlin worked at Yahoo as Vice President of the Northwest Region. Before diving into online in 1999, Wiedlin spent five years with AT&T International/Bell Labs. He spent 10 years working abroad, primarily in Japan and Australia. Andy has a Master’s Degree in Pacific International Affairs (with a focus on Marketing and Japanese Language) from the University of California, San Diego.

How did you get into the media industry?

Dumb luck. I was living abroad for 10 years, and when I moved back to California, the Internet was taking off. My first job was at Blue Mountain Arts, which got sold for $850MM+. Then the bubble burst and recession set in.

What drew you to BuzzFeed from HuffPo?

I've always been a news junkie but didn't think digital newspapers were the answer. The ideas of Citizen Journalism and Social Sharing made so much sense. Plus Greg Coleman (President of Criteo) told me to.

You grew the company from zero revenue  to profitability with over 500 employees - how did you do that?! What were the initial steps and current tactics?

I remember my interview with Jon & Jonah (Former President & Founder & CEO). It was supposed to be a 30 minute get to know you conversation, and it devolved into a 3 1/2 hour working session (complete with whiteboards and screaming). We were so passionate about social content and disrupting the Banner Industrial Complex. We believed completely, and it made building the organization to do it so much easier.

What are the most important traits of a great chief revenue officer aka salesman?

Hire great people. Have a bias for action. Relentlessly study and understand your client's business. Have an informed POV. Solve a problem. Give great meeting. Don't be a jerk. 

Your biggest successes and mistakes as CRO and what did you learn from them?

Most success stems from hiring well. We are building a great client-focused business team that is empowered to make our client's stars and disrupt status quo advertising. We make mistakes when we try and play someone else's game. If we aren't focused on being First, Best or Only, and we offer me-too solutions, we fail.

Rolemodel - business and personal?

My business mentor in Greg Coleman. He is the most talented sales and business leader ever...and hysterical too. Personally, I'm a big Phil Jackson fan; he's coached 11 different championship teams by allowing the players to thrive (and not being a grinder and a screamer).

Favorite travel destination?

I travel every week on business, so my favorite destination is my couch. But Hawaii and Mexico work well too.

What are the most frequented websites on your browser?

I still read HuffPost, and am addicted to BuzzFeed. I probably spend too much time on Fantasy Baseball.

One food and drink left on earth, what would you choose?

Kale Salad. I'm joking of course (my wife is a vegan, and I am seriously over kale). I'm a highly caffeinated individual, so coffee is essential. Vietnamese food is my go to staple...

What is your favorite recent article on BuzzFeed?

Anything that the Stopera Brothers (Two of BuzzFeed's most popular writers) do is a guaranteed hit: they're the best at pop culture and human neurosis. "26 Reasons why today is going to be the best day ever" is classic stuff.

What's next for BuzzFeed and Andy Wiedlin?

Three years ago we were a handful of people with the belief that the Internet is awesome and Internet advertising blows. We've worked hard with our clients to make fun content that people love and share with their friends. We started with lists, but now we are doing quizzes, infographics, videos, etc. I'm having a blast changing the advertising world for the better.

http://www.buzzfeed.com/

https://twitter.com/BuzzFeed

https://www.facebook.com/BuzzFeed

https://twitter.com/acwiedlin

http://www.crunchbase.com/person/andy-wiedlin

BuzzFeed is a company. Focused on delivering reporting, and viral content across subject areas. Our technology detects what is trending on the web, and connects people in realtime with content of the moment. Our site is rapidly growing and reaches more than 60 million monthly unique visitors. Jonah Peretti, founder & CEO of BuzzFeed, previously co-founded the Huffington Post. Ben Smith is its Editor-in-chief, Jon Steinberg is its President & COO and Kenneth Lerer is the Executive Chairman. - See more at: http://www.crunchbase.com/organization/buzzfeed#sthash.m7Twy1Pz.dpuf
BuzzFeed is a company. Focused on delivering reporting, and viral content across subject areas. Our technology detects what is trending on the web, and connects people in realtime with content of the moment. Our site is rapidly growing and reaches more than 60 million monthly unique visitors. Jonah Peretti, founder & CEO of BuzzFeed, previously co-founded the Huffington Post. Ben Smith is its Editor-in-chief, Jon Steinberg is its President & COO and Kenneth Lerer is the Executive Chairman. - See more at: http://www.crunchbase.com/organization/buzzfeed#sthash.m7Twy1Pz.dpuf