Search

NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?


Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur

 

Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of LittleThings.com

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of Edmunds.com

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of Reputation.com

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

Tuesday
Dec152015

Andy Frawley: CEO of Epsilon

What's Your Native AdVice:

Andy Frawley is Chief Executive Officer of Epsilon, the global leader in creating connections between people and brands. He joined Epsilon (a division of Alliance Data) in 2009 to lead digital marketing and became President in 2012. In early 2015, he was elevated again, to serve as CEO of Epsilon, recognized by Ad Age as the #1 World CRM/Direct Marketing Network, #1 U.S. Digital-Agency Network and #1 U.S. Agency from All Disciplines. On behalf of its clients, Epsilon manages billions of consumer records, delivers over 50 billion email messages a year and handles 70 billion digital interactions per day in display, mobile and video advertising, leveraging the power of rich data to connect people to brands.

With 30 years of operating experience, including 25 years at the senior management level, within agency, marketing services, consulting, enterprise software, software as a service (SaaS), and professional services companies, Andy is also a leading subject matter expert on digital marketing, including email marketing, CRM, Big Data, database marketing, marketing automation, and customer value management. He is the author of “Igniting Customer Connections” (John Wiley & Sons, Inc.), which was released in October 2014.

How did you get into the Advertising industry?

My career in advertising did not follow a typical trajectory. I started on the data and technical side of the business, working to help clients understand and predict consumer behavior. This is a field that Epsilon has a rich and long heritage in as well. However, over the last five years with the digital revolution and convergence of channels, the market now requires big ideas (aka Mad Men) and big data (aka Math Geeks - like me), working hand-in-hand.

Tell us about Epsilon.

The same way my career has evolved to encompass data, technology, creative, strategy and analytics, so too has Epsilon’s focus as the company has become one of the largest agencies in the world. As an all-encompassing marketing company, we have the ability to uncover new insights, creating connections with consumers on an emotional level across platforms and channels in the right context. Through over four decades of designing breakthrough programs, strategic talent recruitment efforts and a series of acquisitions, Epsilon provides clients with market-specific integrated marketing solutions that help them transform their business and solve their marketing challenges. As CEO, I get to work with over 7000 of the smartest minds in marketing all over the world.

What inspired the idea and what is your vision for the company?

Chief Marketing Officers are challenged with identifying and implementing the most effective tools and strategies to support their goals. With rapid and continual advances in technology, new media platforms and the need for data-enabled, real-time engagement, they often don’t know where to begin. We believe that Epsilon is the only company fully equipped to help CMOs because we understand consumers better than anyone in the world and bring that unique insight to our clients to allow for better business outcomes.

What strategic partnerships/marketing strategies have you implemented that have attributed to Epsilon's success?

At Epsilon we can bring together all of the competencies necessary for today’s CMO, from creative and strategy through all of the technical enablement as well as measurement and learning. A critical component of our approach is that we partner with many leading technology companies like Adobe, Oracle and IBM to build world-class solutions for our clients. These partnerships not only extend our offerings, but have also been an accelerant to our growth by introducing us to new clients across the globe.

What industry trends are you noticing and how do you capitalize on them?

With the enormous influx of technology over the last several years, I think the biggest challenge for marketers going forward is to cost effectively develop compelling content that can be seamlessly deployed across channels. At Epsilon, we continually invest in creative talent to build content as well as robust technology to manage and deploy the content.

We continue to push the envelope of how content will be used in the future including owned content and data as content.

Life Motto?

Life is too short to work with a**holes

Epsilon's Motto?

Clients hire us to deliver the best business outcomes in the industry.

Your greatest success as CEO of Epsilon?

A couple of years ago we looked at our organization which was made up of a collection of brands and companies and made a fundamental decision that to serve our clients in the best way possible we had to bring all of our great capabilities into one, cohesive structure.

It’s a contrarian model. At Epsilon, clients have a single owner regardless of what service or services we provide to them. We have eliminated all variable compensation at the capability or brand level and our people get paid on the success and prodigality of our clients.

Your advice to an aspiring entrepreneur?

A great idea is important, but it’s much easier if your idea is connected to a larger trend. If big companies or the overall industry is investing in an area, that will have a ripple effect, building momentum for new ventures.

Describe the ideal experience using Epsilon.

Our ideal client experience consists of world-class strategy and creative, deployed in real-time across the optimal marketing channels to create a long-lasting bond with consumers on an individual basis.

How do you motivate your employees?

Our employees are motivated by having great clients and doing amazing work. We constantly try to find opportunities to bring our associates new experiences so they can truly become the renaissance people that the industry needs today.

One food and drink left on earth, what would you choose?

Hendricks Gin and Lobster

https://www.facebook.com/EpsilonMarketing

https://twitter.com/EpsilonMktg

https://twitter.com/AndyFrawleyCEO