NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Amy Thomson: President of ATM Artists & Management

My NativeAdVice:


Amy Thomson is the president of ATM, a global music management Swedish House Mafia, Axwell & Ingrosso and Alesso. ATM merged with AMSGE in Feb 2014 and is now working with Irving Azoff, Ron Burkle and Jim Dolan building an ever increasing roster.

Creative Director of Ministry of Sound at 21, Thomson formed her own company in 1999. In 2011 she took on a Consultant role to Ron Burkle, advising in asset purchases and marketing in the youth culture and entertainment space. ATM merged with AMSGE in Feb 2014 and is now working with Irving Azoff, Ron Burkle and Jim Dolan building an ever increasing roster. Known for innovation in the social media space the partnership will cover management and theapplication of their clients to brand and equity partnerships.

How did you get into the music industry?

I started putting parties on for $5 a ticket when I was in school, I was throwing raves by the time I was 18 and then I was hooked.  I was offered a job at Ministry of Sound as Head of DJ Mgmt at 21 and then there was no turning back.

Tell us about ATM Artists. What inspired the idea and what is your vision for the company?

I wanted to run my own management company when I decided to manage full time.  Swedish House Mafia exploded and that was the right time to go full time on my own.

What strategic partnerships have you implemented that attributed to your success?

Working with other people has led to all my success I think.  From my clients, to my business partners Ron Burkle and Irving Azoff to the social media partners and brands over the years who have allowed me to achieve firsts.  iTunes, Facebook, SnapChat, Vevo to brands like Absolut Vodka.  I also find creatively working with people like film director Christian Larson which has been a long and intense relationship has been incredible.  I have learned so much from him, we are a great team when we work on roll outs.  And like I said, my clients….they all push me to think further every time we work together.

What has been the proudest moment and most difficult of your management career?

Betting Paul Tollett on the side of the Sahara Stage in Coachella that if I sold out Madison Square Garden with Swedish House Mafia he would let us close the main stage next year…..  We sold it out in 9 minutes, and he put us on, even though we had never released an album. 

How important is social media in marketing your clientele?

Very but its VERY important not to be obsessed with it.  Reach doesn’t mean great. Millions of likes doesn’t mean it was good.  You can start to become a slave to likes and I decided to turn my eyes off to that a long time ago.  Its hard for artists not to read comments and keep going, for journeys not to be diverted by people commenting on a  track or a piece of art…..and people have no idea their comments are so impacting.  The downside of social media is it can influence and for the consumer its addictive….it just creates so much noise.   But the plus side is it can help you release your art to the world and it can feel like you can remote control crowds to where you need them.  I have redirected whole venues to new locations using Twitter or warned of a danger on a highway to a show etc…..that's powerful.

(Click pic to purchase single)

What industry trends have you noticed and how do you capitalize on them?

I like to think we've been one of the best at marketing electronic music with brands.  Our campaigns have broken records, pushed innovation and won awards.  It's a vital revenue resource to stay ahead, creativity is expensive :-)

Life Motto?

Don’t sweat the small stuff.  The older I get the more I realize it's the people who stay around you who matter. Those who encourage you, those who praise you, who want you to grow.  Those who don’t you have to let go of. 

Your advice to an aspiring entrepreneur?

Be fearless.  Never ever ever take no for an answer first time round.

Favorite travel destination?

Los Angeles.

Most interesting headline you've read this week?

I've been watching the U2 roll out. 

One food and drink left on earth, what would you choose

Easy! Wine and an english breakfast

What music is on your ipod/pandora stations?

Everything. I love George Harrison to Florence and the Machine to Kanye West….. 

Current passion?

Building a team of people around me who inspire me every day and watching them grow.  Its like having kids.  So proud of my team.

Role model - business and personal?

Irving Azoff and George Harrison

What's next for ATM Artists?

The Axwell and Ingrosso album on Def Jam.  The 2 members of Swedish House Mafia are going to change the game with their approach to this record. Alesso….will be on of the biggest stars of 2015 and that’s before I really even start to dig down and plan next year.  Joining with Ron and Irving and accelerated the potential of my business by 100.

The next phase is building a subsidiary branding company. We're connecting with a couple of amazing people which we will announce shortly.  It will combine the brand power of my roster and other rosters to allow brands wider reach and wider campaigns instead of betting on one guy.  It's smart and will be a tonne of fun.  We will also own products in 2015, not just promote them