NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

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Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Alex Wilcox: CEO & Founder of JetSuite

My NativeAdVice:


With over two decades of experience in creating highly innovative air carriers in ways that have improved air travel for millions, Alex Wilcox now serves as CEO of JetSuite – a private jet airline which launched operations in 2009.  In co-founding JetSuite in 2006, Alex brought new technology and unprecedented value to an industry in dire need of it.  JetSuite is a launch customer for the Embraer Phenom 100, an airplane twice as efficient and more comfortable than other jets performing its missions.  Also a founder of JetBlue, Alex was a driving force behind many airline industry changing innovations, including the implementation of LiveTV on board and all leather coach seating.  Alex was also named a Henry Crown Fellow by the Aspen Institute.

How did you get into the private aviation industry?

​I came full circle - everyone in aviation more or less starts in private aviation - flying the little training airplanes we call bug smashers - ​and went on to work at Southwest, Virgin Atlantic, JetBlue and a few others. When Embraer built the Phenom 100 I saw a chance to build a better business around its efficiency. ​

What inspired the idea for JetSuite and how has your vision evolved if so?

​Our vision has always been the same - to make the thrill of private jet travel available to more people than ever. Practically everyone at JetSuite loves to fly or travel (usually both!) and we believe in freedom and efficiency. We know travel can be better and we all work hard everyday to make it so.  ​

(Photo Credit: Jessica Ambats)

What trends are you noticing in the aviation industry and how does JetSuite capitalize on them?

​There are lots of people who have been trying to make the "Uber for Jets" for a while now, but no one, including us, has figured out yet how to make the convenience of private flying truly affordable. JetSuite pioneered the "SuiteDeal" selling our empty flights for $500 and in the process accrued more social media fans than all our competiros combined. Now we have something far more exciting up our sleeve to realize our vision, but we aren't ready to disclose it yet!​

Your greatest successes as CEO of Jetsuite?

Top without a doubt is assembling a team of people with perseverance and enthusiasm who bring energy like crazy to work every day. It takes a big team to fly the worlds most successful people in the worlds fastest machines and we have the best team in the business. ​

Next, the team achieved the highest safety rating the US a few years ago ​(ARGUS Platinum) and they recently achieved IS-BAO registration, the world class standard.

Finally, we just learned that according to ARGUS we are already the 4th largest Part 135 (air charter) company in the United States in terms of annual hours flown. Pretty good for just 4 years in the business.

(Photo Credit: Jessica Ambats)

What advice would you give an aspiring entrepreneur?

It's not all about the funding; it's about being organized, staying motivated, and working ​collaboratively. If it were only about ​having the money, Google would be running every business. Be collaborative in as much as you can - ask everyone in your company what they think, even if it drives their bosses crazy. No matter how smart you think you are, don't even think about trying to do it all.

Your favorite type of aircraft and why?

The Phenom 100 is unmatched in terms of reliability and efficiency.  A bigger or faster jet does you no good if it breaks down all the time. Reliability is key and Embraer is nailing it.

(Photo Credit: Jessica Ambats)

If there were one food and drink left on earth, what would you choose?

​I like eggs, so they are in both my choices - My mother's home m​ade Baked Alaska & the White Linen cocktail at the Crosby Bar in ​Soho.

Favorite travel destination?  

One I haven't been to yet. Arriving somewhere new is like unwrapping a gift.

(Photo Credit: Jessica Ambats)

Role model - business and personal?

In business I have many and I am lucky enough to have convinced some of them to join the board at JetSuite. ​Herb Kelleher is my all time favorite - a happy, humble warrior, and one of the most articulate people I've ever met.​

Personally, I'm inspired by Buzz Aldrin, a living legend who overcame an addiction to achieve post-lunar success. Even today he is still advocating for his cause - a manned mission to mars, which by the way I fully support!

Life Motto? 

Illegitimi non carborundum​.

What's next for JetSuite? 

More growth, and in 2015 ​we are going to fulfill our vision in an exciting new way.​