NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Alex Ljung: Founder of SoundCloud

My NativeAdVice:


Alexander Ljung launched SoundCloud in 2008 with co-founder and CTO, Eric Wahlforss. As CEO, Alex is responsible for SoundCloud’s vision, overall strategy and leadership, overseeing a global team of over 230 people.

SoundCloud is the world’s leading audio platform that allows everyone to discover new, original music and audio, for creators to build audiences, and for everyone to share what they hear, on the web or on mobile. Creators on SoundCloud now post 12 hours of music and audio every minute.

In 2013, Alex was named in Billboard magazine's annual feature '40 under 40', highlighting young executives across the music industry. In the same year he was recognized as a 'one to watch' in Fortune magazine's '40 under 40'. SoundCloud and Alex were also awarded Tech Pioneer status by the World Economic Forum in 2013, recognizing the company’s position as a market leader in online audio.

Alex’s personal interests lie in the positive change and wider societal impact technology and design can have. In his spare time, he enjoys listening, traveling, geeking out on academic theories, and diving shipwrecks. He’s also a proud member of The Cloud Appreciation Society. 

Prior to co-founding SoundCloud, Alex began his career working in sound design for feature films and obtained a M.Sc. degree from The Royal Institute of Technology. He was born in the UK, grew up in Sweden and splits his time between SoundCloud’s HQ in Berlin and the U.S. offices in San Francisco and New York.

You can follow him on SoundCloud: or on Twitter: @alexanderljung

How did you get into the music industry?
I began my career working in sound design for feature films, after getting my degree from the Royal Institute of Technology in Stockholm. My cofounder, Eric Wahlforss, and I met in the computer lab at university and we started doing a lot of projects together. When Eric and I started SoundCloud five years’ ago, it was because we saw something missing that we wanted to build ourselves. We’d both worked in the music industry, and there hadn’t been a social sound platform before, so we decided to create one.

What strategies did you implement in building SoundCloud into one of the world’s most innovative companies?
We’ve always focused on building a product that we really believe in and use ourselves; on growing the audience for this product by listening to what our community wants from our platform; and on hiring innovative and talented people. SoundCloud is innovative to its core and was born out of a spirit of experimentation, and the testimony to that is that, today, music and audio creators together post over 12 hours of original content to SoundCloud every minute, 90% of tracks on SoundCloud get played; most on the day that they’re posted and more than half within the hour that they’re posted.

Define creativity.
For me, creativity is synonymous with the idea of a ‘startup mentality’. It’s this alternative thinking, the desire and willingness to try something different, which is the only way you’ll achieve anything new.

Who has inspired you to become a successful entrepreneur?
Far too many people to mention, so I’ll just highlight one: Elon Musk. He’s a one-of-a-kind, and a great hero of mine. He’s an inventor, investor, and an incredible talent: he taught himself computer programming before he’d even hit his teens; he was instrumental in the development of PayPal, his second company; and continues to innovate with Tesla, where he’s CEO, and SpaceX, which he founded and continues to lead. I’m constantly inspired by entrepreneurs who’ve gone before me, and I hope we’ll be similarly inspirational to the entrepreneurs of the future.

What advice would you give to aspiring tech entrepreneurs?
Launching a startup is an equally exhilarating and terrifying experience, and in the early days you’re forced to constantly ask yourself, ‘are we focusing on the right priorities?’ ‘are we addressing a real need?’ ‘are we approaching this in the right way?’ But, fundamentally, it’s the belief in your idea that carries you through the harder times. We have faced many challenges along the way, but through our work building the platform we’ve come to learn just how fundamental sound is to the human experience, and that’s what keeps us on course.

Life motto?
All jet no lag. It’s about focusing on the positive, working hard and ‘leveling up’, as we say at SoundCloud, in order to achieve your goals.

What songs are currently playing on your SoundCloud?
Anything and everything. These days, I have very broad tastes when it comes to music and audio, and like using our ‘Explore’ function to listen to what’s trending on the platform, whether it’s John Oliver’s The Bugle, a track from Snoop, Big Boi or a bedroom artist from the community, or a BBC or NPR podcast.

What's next for SC?
Moving forward we are concentrated on continued growth, mobile, expanding features across all platforms and leveling up the direct to fan experience. SoundCloud is focused on creating, discovering and sharing sounds, which makes us uniquely suited to being on mobile because sound is not dependent on a big screen. We want to continue to unmute the web by helping anyone create and share their sounds to the world.

About SoundCloud
SoundCloud, launched in 2008 by Alexander Ljung and Eric Wahlforss, is the leading audio platform that gives users unprecedented access to the world’s largest community of music & audio creators. With its continued ambition to unmute the web, SoundCloud allows everyone to discover original music & audio, connect with each other and share the sounds they hear. In addition, sound creators can use the platform to instantly record, upload and share sounds across the internet, as well as receive detailed stats and feedback from the SoundCloud community. For more information, go to: