NativeAdDendum: List of theNativeSociety interviews:

James Paul Starwood Luxury Collection Global Leader 5 Star Hotelier

Rotten Lilian Swissotel VP 5 Star Hotelier

Wood Phillip Jefferson Hotel Managing Director 5 Star Hotelier

Feeley Tom Sole Hotels Owner 5 Star Hotelier

Desseigne Dominque Groupe Lucien Barriere CEO 5 Star Hotelier

Hostettler Daniel Ocean House Management President & MD 5 Star Hotelier

Avino Mariella Palazzo Avino Owner/CEO 5 Star Hotelier

Georges Elie Hotel San Regis President/Owner 5 Star Hotelier

Le Calvez Didier Le Bristol Paris CEO 5 Star Hotelier

Chevanne Antione Groupe Floriat CEO 5 Star Hotelier

Chapur Rafael Hard Rock Inclusive Resorts COO 5 Star Hotelier

Rousseau Linda Singita Group DOSM 5 Star Hotelier

Kessler Richard The Kessler Collection Chairman/CEO 5 Star Hotelier

Freid Brandon Sanctuary Hotel President 5 Star Hotelier

Foster Stuart Luxury Brands, Hilton VP of Marketing 5 Star Hotelier

Ljunberg Jenny C/O Hotels, Maidstone Owner 5 Star Hotelier

Senbahar Izak The Mark Hotel Owner 5 Star Hotelier

Lee Stacy Brazilian Court Hotel DOSM 5 Star Hotelier

Gomes Philma Cape Grace Hotel DOSM 5 Star Hotelier

Wagner James Emory University President Academic Ace

Siegel Alan Siegelvision CEO Advertising Ace

Leggett James M&C Saatchi Australia CEO Advertising Ace

Wunderman Lester Wunderman Chairman/Founder Advertising Ace

Sawyer Linda Deutsch CEO Advertising Ace

Ferdman Michael Firstborn Founder/CEO Advertising Ace

Mazar Mike Tenthwave PartnerCD Advertising Ace

Hofstetter Sarah 360i CEO Advertising Ace

Barker John Barker/DZP Founder/President Advertising Ace

Schoenberg Bruce Oasis Spa Owner Beauty Boss

Martyn Tracie Tracie Martyn Owner Beauty Boss

Labrecque Paul Paul Labrecque Owner Beauty Boss

Malin/Goetz Matthew/AndrewMalin + Goetz Founders Beauty Boss

Silvstedt Victoria Very Victoria Silvstedt Owner Beauty Boss

Pechar Edward McCormick/360 Vodka Chairman Beverage Boss

Katz Allen NY Distilling Company Fonder Beverage Boss

Wolffer Marc Wolffer Estate Vineyard Owner Beverage Boss

Dadich Scott WIRED EIC Chief Editor

Van der Meer Antonia Coastal Living EIC Chief Editor

Bowen Arabella Fodors EIC Chief Editor

Nardoza Edward WWD EIC Chief Editor

Novogrod Nancy Travel + Leisure EIC Chief Editor

Murphy Sean Jetsetter EIC Chief Editor

Davis Peter Scene Magazine EIC Chief Editor

Simunek Chris High Times EIC Chief Editor

Cuomo Cristina Modern Luxury EIC Chief Editor

Morimoto Iron Chef Morimoto Owner Culinary Connoiseur

Humm Daniel Eleven Madison Park Owner Culinary Connoiseur

Kunkel John 50 Eggs, Yardbird CEO/Founder Culinary Connoiseur

Doyle Patrick Domino's President/CEO Culinary Connoiseur

Vongeritchen Jean-Georges Jean Georges Restaurants Owner Culinary Connoiseur

Maccioni Mario Maccioni Group Partner Culinary Connoiseur

Matsuhisa Nobu Nobu Restaurants Owner Culinary Connoiseur

Bastianich Lidia Feldia, Eataly, Del Posto Owner Culinary Connoiseur

Ducasse Alain Alain Duccase Restaurants Owner Culinary Connoiseur

Pauli Dimitri Sant Ambroeus Owner Culinary Connoiseur

Kenner Nick Just Salad Founder Culinary Connoiseur

Lo Anita Annisa Owner Culinary Connoiseur

Ansel Dominque Dominique Ansel Bakery Owner Culinary Connoiseur

Burke David David Burke Group Owner Culinary Connoiseur

Bassett Jennifer Jennifer Bassett Events Owner Events Expert

Karlitz Herb Karlitz & Company Founder Events Expert

Karan Donna DKNY Founder Fashion Icon

Moscot Zach MOSCOT Creative Director Fashion Icon

Hendry Ricky Isaora Founder Fashion Icon

Godfrey Jay Jay Godfrey Founder Fashion Icon

Jackson Lisa LJ Cross Jewelry Founder/CD Fashion Icon

Ronson Charlotte Charlotte Ronson Owner Fashion Icon

Antebi Marcus JuicePress Founder Health Guru

Cutler Elizabeth SoulCyle Co-Founder Health Guru

Brodsky Howard David Barton CEO Health Guru

Rondeau Chris Planet Fitness CEO Health Guru

Pecker David American Media Chairman/CEO Media Magnate

Zecher Linda Houghton Mifflin Harcourt President/CEO Media Magnate

Wiedlin Andy BuzzFeed CRO Media Magnate

Murphy Rhona The Daily Beast CEO Media Magnate

Borries/Stefano Philippe/Justin Refinery29 CEO/Founders Media Magnate

Black Cathie Hearst Magazines Former Chairman Media Magnate

Mamone Tony Livingly Media Founder/CEO Media Magnate

Belfort Jordan Straigh Line Systems Founder Motivation Maven

Canfield Jack Jack Canfield Inc Owner Motivation Maven

Ljung Alex SoundCloud Founder Music Mogul

Westergren Tim Pandora Founder Music Mogul

Gillis Neil Round Hill Music President Music Mogul

White Alex Next Big Sound Co-Founder Music Mogul

Thomson Amy ATM Artists President Music Mogul

Ash Pournouri At Night Management Founder Music Mogul

Leyland Chelsea Chelsea Leyland Owner/Producer Music Mogul

Rabin David Skylark, Lambs Club Owner Nightlife Impresario

Kolodny Shawn VIP Room Managing Director Nightlife Impresario

Zimmerman Jay Sekend Sun Owner Nightlife Impresario

Steinberg Leonard Urban Compass President Power Broker

Steinberg Richard Warburg Realty Managing Director Power Broker

Bauer Jason Voda Bauer Founder/CEO Power Broker

Russell Charles Stribling & Associates DOSM Power Broker

Kliegerman Stephen Halstead President Power Broker

Osher Shaun CORE Founder/CEO Power Broker

Goldstein Tara Brookfield VP of Marketing Power Broker

Guest Cornelia Cornelia Guest Cookies Owner Power Philanthropist

Blumenstein Penny JDC President Power Philanthropist

Ivan Sir Peaceman Foundation Founder Power Philanthropist

Musolino Sheila Ronald McDonald Chairty VP & COO Power Philanthropist

Javian Michelle Harboring Hearts CEO/Co-Founder Power Philanthropist

Verschleiser Eli American Jewish Congress Treasurer Power Philanthropist

Huvane Stephen Slate PR Partner Power Publicist

Bragman Howard 15 Minutes PR Founder/Chairman Power Publicist

Kepmner Michael MWW Founder/President Power Publicist

Olay Pablo PaddilaCRT VP Power Publicist

Kaplow Liz Kaplow Communications Founder/CEO Power Publicist

LaForce James LaForce + Stevens Founder/CEO Power Publicist

Hiltzik Matthew/AndrewHiltzik Strategies President/CEO Power Publicist

Berman Sarah The Berman Group Founder/President Power Publicist

Torossian Ron 5W PR Founder/President Power Publicist

Tanaka Patrice PaddilaCRT Founder Power Publicist

Cassidy Sean DKC President Power Publicist

Spindel Janice Serious Matchmaking Owner Romance Guru

Wales Jimmy Wikipedia Founder Tech Titan

Winter Alexandre Placemeter CEO/Founder Tech Titan

Tetrick Joshua Hampton Creek CEO/Founder Tech Titan

Achilli Matteo Egomnia Founder/CEO Tech Titan

Darabi Soraya Zady Co-Founder Tech Titan

Wilcox Alex JetSuite CEO Travel Titan

Dichter Kenny Wheels Up Founder/CEO Travel Titan



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Power Publicist: Michael Kempner: Founder, President & CEO at MWW

Michael is a nationally recognized authority on crisis management, public affairs, business to business, consumer marketing and corporate social responsibility, Michael has been honored with several of the industry’s top recognitions, most recently the Alumni Recognition Award from American University for 2013; PR Executive of the Year by both the 2013 American Business Awards and the International Business Awards, as well as, International Business Awards 2012 PR Executive of the Year; Bulldog Stars of PR 2012 Agency Professional of the Year and PR Blogger of the Year; American Business Awards 2012 PR Executive of the Year; and PR Week’s 2010 Public Relations Executive of the Year. PR News also named Michael CSR Professional of the Year, and he was inducted into the PR News Hall of Fame in 2009. An active member of his community, Michael served as a member of the White House Council for Community Solutions, appointed by President Barack Obama, as a Founding Board Member of ConnectOne Bank and a board member of Goodwill Industries International, Network for Teaching Entrepreneurship and the Center for Food Action.

1) How did you get into the PR industry and why?

It was always my dream to have a career in politics, so the summer before my sophomore year of college, I received my first big break, a job running errands for New Jersey Governor Brendan Byrne in his Washington, D.C. office.  That turned quickly into an internship which then turned into a full time job as a D.C.-based legislative assistant to Governor Byrne.  Fast forward through the Democratic National Committee, Legislative Director to a Congressman and a stint as the head of a chocolate company, I decided it was time for a new career direction.  While deciding on what job to apply for, I began to realize that the incredible experiences I had in the public and private sectors had taught me a true hands-on approach to marketing, strategy and public relations. So, instead of looking for a job, I started MWW in 1986 with one client, a tiny office in New Jersey and a cell phone the size of a toaster. Today, we're one of the nation's top independent PR firms, and suffice it to say, it's been an incredible journey.   

2) How does your firm utilize social media and stay ahead of competitors?

Social media is a critical component of all programming we do at MWW.  And while the communications landscape has shifted and our tool kit is constantly evolving, our mission remains the same, to impact and engage key stakeholders.  But, to break through the clutter there's an even higher premium today on crafting targeted, relevant and impactful content.  By using deep insights and a data driven approach to social media marketing, we can select the right channel and narrative to create marketing movements for our client brands, issues and objectives.  And by marrying targeted paid media, whether it is Facebook, native advertising or a host of other vehicles, we can create important catalysts for our social programs as well as traditional earned media campaigns.   What makes us unique is our ability to engage and motivate action from key stakeholders in each of our core practice areas.  Consumer, corporate, public affairs and crises, each with their own strategies, call to action channels and engagement strategies.  

3) What is a great night out like to you?  

I truly enjoy a great meal and a long walk in place I have never been before. I am incredibly curious, and I love to learn about new things and see new places. I am fortunate that my job allows me to travel the U.S. and the world, meeting great people, sampling local cuisine and experiencing great cities.

4) What brands do you rep and what is the niftiest PR move you have implemented for them?

MWW works with a range of clients including Nikon, Samsung, and Subaru and on projects such as the award-winning Stronger Than the Storm campaign for the State of New Jersey.

Because it's that time of year again, I'm proud to mention our work on behalf of Nikon at SXSW.
For the past two years, Nikon partnered with the title sponsor of the music showcase Warner Music Group (WMG). With over 25 Warner artists performing at the showcase, MWW integrated Nikon cameras into all facets of the event, capturing content and encouraging online conversation about the brand and the shows.  Nikon became a trending topic on Twitter for three nights in a row, and reached the top coveted trending spot on Twitter the second night.  

5) What is your life motto/quote?

I have a few that I live by:

On Character - "You can easily judge the character of a man by how he treats those who can do nothing for him." - James D. Miles

On Leadership - "Leadership is the art of getting someone else to do something you want done because he wants to do it." - Dwight D. Eisenhower

On Daily and Business life: "If it makes sense, do it; if it doesn't, don't...your gut will never let you down" - Michael W. Kempner

6) What would you say are the top two personality traits someone needs to do a PR job well?

Emotional intelligence and unwavering curiosity are key traits for a PR professional. Every project is a learning experience and time spent with clients and influencers is always time well spent. Doing well in PR means feeding your curiosity by reading everything you can get your hands on, from policy papers to Tweets and blog posts. It is also important to understand that public relations is a lifestyle not just job. It's about living in an always-on world, and having great confidence and a desire to be great every day.  In public relations, you don't get a day off from being the best you can be.

7) Who is your mentor and how do you stay so successful in the PR industry?
I don't have one specific mentor, though I have always observed and learned from people around me – something I continue to do and encourage my staff to do as well.  By listening to business leaders, public relations pros, politicians and philanthropists, I’ve honed my management philosophy, leadership skills and strategic capabilities.  I have always believed in observing what to do and what not to do by watching, listening and learning from others.  By constantly evolving, you and your company remain relevant and fresh to both current and prospective employees and clients.

 Our success is directly tied to our unique industry position and our operating philosophy.  As a leading independent mid-size agency, we can focus exclusively on the only things that really matter: our employees and our clients.  While other agencies start with a spread sheet and a P&L, we start with what's best for our people.  It's a very different way to operate and think, in comparison to the “financial first” focus of other agencies.  We are also deeply committed to operating the agency as “one P&L” – we act as one agency, across offices and practice groups, which helps to create a highly collaborative environment.  We do not judge or motivate by individual geography or practice financials, so there is no competition among our staff members.  In the holding company agency model, clients get the best of a P&L, not the entire agency.  In essence, other practice groups and geographies compete against each other for revenue.  At MWW, our teams are dedicated to making sure our clients truly get the best resources that our agency has to offer, no matter where they sit.  In essence, we live our "Matter More" mantra.  We wake up each day and focus on how we can matter more to our clients, our staff, our community and to each other, and make sure we can help our clients matter most to all of their key stakeholders.