NativeAdDendum: List of Q+A's

James Paul Starwood Luxury Collection Global Leader 5 Star Hotelier
Achilli Matteo Egomnia Founder/CEO Tech Titan
Ansel Dominque Dominique Ansel Bakery Owner Culinary Connoiseur
Antebi Marcus JuicePress Founder Health Guru
Ash Pournouri At Night Management Founder Music Mogul
Avino Mariella Palazzo Avino Owner/CEO 5 Star Hotelier
Barker John Barker/DZP Founder/President Advertising Ace
Bassett Jennifer Jennifer Bassett Events Owner Events Expert
Bastianich Lidia "Feldia, Eataly, Del Posto" Owner Culinary Connoiseur
Belfort Jordan Straigh Line Systems Founder Motivation Maven
Berman Sarah The Berman Group Founder/President Power Publicist
Black Cathie Hearst Magazines Former Chairman Media Magnate
Blumenstein Penny JDC President Power Philanthropist
Borries/Stefano Philippe/Justin Refinery29 CEO/Founders Media Magnate
Bowen Arabella Fodors EIC Chief Editor
Bragman Howard 15 Minutes PR Founder/Chairman Power Publicist
Brodsky Howard David Barton CEO Health Guru
Burke David David Burke Group Owner Culinary Connoiseur
Canfield Jack Jack Canfield Inc Owner Motivation Maven
Carter Will Burner App/AdHoc Labs Co-Founder Tech Titan
Cassidy Sean DKC President Power Publicist
Chapur Rafael Hard Rock Inclusive Resorts COO 5 Star Hotelier
Chevanne Antione Groupe Floriat CEO 5 Star Hotelier
Cuomo Cristina Modern Luxury EIC Chief Editor
Cutler Elizabeth SoulCyle Co-Founder Health Guru
Dadich Scott WIRED EIC Chief Editor
Darabi Soraya Zady Co-Founder Tech Titan
Davis Peter Scene Magazine EIC Chief Editor
Desseigne Dominque Groupe Lucien Barriere CEO 5 Star Hotelier
Dichter Kenny Wheels Up Founder/CEO Travel Titan
Doyle Patrick Domino's President/CEO Culinary Connoiseur
Ducasse Alain Alain Duccase Restaurants Owner Culinary Connoiseur
Dufresne David Bandzoogle CEO Music Mogul
Evans Annie Beautified App Co-Founder Beauty Boss
Feeley Tom Sole Hotels Owner 5 Star Hotelier
Ferdman Michael Firstborn Founder/CEO Advertising Ace
Foster Stuart "Luxury Brands, Hilton" VP of Marketing 5 Star Hotelier
Freid Brandon Sanctuary Hotel President 5 Star Hotelier
Georges Elie Hotel San Regis President/Owner 5 Star Hotelier
Gillis Neil Round Hill Music President Music Mogul
Godfrey Jay Jay Godfrey Founder Fashion Icon
Goldstein Tara Brookfield VP of Marketing Power Broker
Gomes Philma Cape Grace Hotel DOSM 5 Star Hotelier
Guest Cornelia Cornelia Guest Cookies Owner Power Philanthropist
Harrison Phil Perkins+Will President/CEO Architectural Ace
Hendry Ricky Isaora Founder Fashion Icon
Hiltzik Matthew/Andrew Hiltzik Strategies President/CEO Power Publicist
Hofstetter Sarah 360i CEO Advertising Ace
Hostettler Daniel Ocean House Management President & MD 5 Star Hotelier
Humm Daniel Eleven Madison Park Owner Culinary Connoiseur
Huvane Stephen Slate PR Partner Power Publicist
Ivan Sir Peaceman Foundation Founder Power Philanthropist
Jackson Lisa LJ Cross Jewelry Founder/CD Fashion Icon
Javian Michelle Harboring Hearts CEO/Co-Founder Power Philanthropist
Kaplow Liz Kaplow Communications Founder/CEO Power Publicist
Karan Donna DKNY Founder Fashion Icon
Karlitz Herb Karlitz & Company Founder Events Expert
Katz Allen NY Distilling Company Fonder Beverage Boss
Kenner Nick Just Salad Founder Culinary Connoiseur
Kepmner Michael MWW Founder/President Power Publicist
Kessler Richard The Kessler Collection Chairman/CEO 5 Star Hotelier
Kliegerman Stephen Halstead President Power Broker
Kolodny Shawn VIP Room Managing Director Nightlife Impresario
Kunkel John "50 Eggs, Yardbird" CEO/Founder Culinary Connoiseur
Labrecque Paul Paul Labrecque Owner Beauty Boss
LaForce James LaForce + Stevens Founder/CEO Power Publicist
Le Calvez Didier Le Bristol Paris CEO 5 Star Hotelier
Lee Stacy Brazilian Court Hotel DOSM 5 Star Hotelier
Leggett James M&C Saatchi Australia CEO Advertising Ace
Lekach David Dream Water Founder/CEO Beverage Boss
Leyland Chelsea Chelsea Leyland Owner/Producer Music Mogul
Ljunberg Jenny "C/O Hotels, Maidstone" Owner 5 Star Hotelier
Ljung Alex SoundCloud Founder Music Mogul
Lo Anita Annisa Owner Culinary Connoiseur
Maccioni Mario Maccioni Group Partner Culinary Connoiseur
Malin/Goetz Matthew/Andrew Malin + Goetz Founders Beauty Boss
Mamone Tony Livingly Media Founder/CEO Media Magnate
Martin Amy Jo Digital Royalty CEO/Founder Tech Titan
Martyn Tracie Tracie Martyn Owner Beauty Boss
Matsuhisa Nobu Nobu Restaurants Owner Culinary Connoiseur
Mazar Mike Tenthwave PartnerCD Advertising Ace
Morimoto Iron Chef Morimoto Owner Culinary Connoiseur
Moscot Zach MOSCOT Creative Director Fashion Icon
Murphy Sean Jetsetter EIC Chief Editor
Murphy Rhona The Daily Beast CEO Media Magnate
Musolino Sheila Ronald McDonald Chairty VP & COO Power Philanthropist
Nardoza Edward WWD EIC Chief Editor
Novogrod Nancy Travel + Leisure EIC Chief Editor
Olay Pablo PaddilaCRT VP Power Publicist
Osher Shaun CORE Founder/CEO Power Broker
Pauli Dimitri Sant Ambroeus Owner Culinary Connoiseur
Pechar Edward McCormick/360 Vodka Chairman Beverage Boss
Pecker David American Media Chairman/CEO Media Magnate
Rabin David "Skylark, Lambs Club" Owner Nightlife Impresario
Reckford Jonathan Habitat for Humanity CEO Power Philanthropist
Rondeau Chris Planet Fitness CEO Health Guru
Ronson Charlotte Charlotte Ronson Owner Fashion Icon
Rotten Lilian Swissotel VP 5 Star Hotelier
Rousseau Linda Singita Group DOSM 5 Star Hotelier
Russell Charles Stribling & Associates DOSM Power Broker
Sawyer Linda Deutsch CEO Advertising Ace
Schoenberg Bruce Oasis Spa Owner Beauty Boss
Senbahar Izak The Mark Hotel Owner 5 Star Hotelier
Siegel Alan Siegelvision CEO Advertising Ace
Silvstedt Victoria Very Victoria Silvstedt Owner Beauty Boss
Simunek Chris High Times EIC Chief Editor
Spencer Miles Mojiva/TrustCloud Founder Tech Titan
Spindel Janice Serious Matchmaking Owner Romance Guru
Steinberg Leonard Urban Compass President Power Broker
Steinberg Richard Warburg Realty Managing Director Power Broker
Tahlin Jonas Absolut Elyx CEO Beverage Boss
Tanaka Patrice PaddilaCRT Founder Power Publicist
Tarkoff Rob Lithium Tech CEO Tech Titan
Tetrick Joshua Hampton Creek CEO/Founder Tech Titan
Thomson Amy ATM Artists President Music Mogul
Torossian Ron 5W PR Founder/President Power Publicist
Van der Meer Antonia Coastal Living EIC Chief Editor
Verschleiser Eli American Jewish Congress Treasurer Power Philanthropist
Vongeritchen Jean-Georges Jean Georges Restaurants Owner Culinary Connoiseur
Wagner James Emory University President Academic Ace
Wales Jimmy Wikipedia Founder Tech Titan
Westergren Tim Pandora Founder Music Mogul
White Alex Next Big Sound Co-Founder Music Mogul
Wiedlin Andy BuzzFeed CRO Media Magnate
Wilcox Alex JetSuite CEO Travel Titan
Winter Alexandre Placemeter CEO/Founder Tech Titan
Wolffer Marc Wolffer Estate Vineyard Owner Beverage Boss
Wood Phillip Jefferson Hotel  Managing Director 5 Star Hotelier
Wunderman Lester Wunderman Chairman/Founder Advertising Ace
Zecher Linda Houghton Mifflin Harcourt President/CEO Media Magnate
Zimmerman Jay Sekend Sun Owner Nightlife Impresario

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Power Publicist: Ronn Torossian, Founder, President & CEO of 5W PR

Ronn Torossian is the Founder, President and CEO of 5W Public Relations, one of the 25 largest independent American PR firms, headquartered in New York with an office in Los Angeles. Known for its results-oriented approach, 5WPR has been named PR Agency of the Year by the American Business Awards, and has been named to the Inc. 500 list. Torossian is a featured op-ed columnist for The Huffington Post, Newsmax, Wired Magazine and others. He is the recipient of multiple awards, including PR Executive of the Year, and is a past semi-finalist for Entrepreneur of the Year by Ernst & Young.

1) How did you get into the PR industry and why?

 I love the energy of Public Relations and the many different ways to communicate a story. There is something so exciting about waking up every morning, reading/watching the news – which is always very different – and then figuring out ways to incorporate our clients into stories.  I love being able to shape our clients messaging and communications strategies. Simply put, I love working with clients and love working in PR.

On a practical basis, I am New York City born and bred.  Born in Brooklyn, raised in the Bronx, Stuyvesant High School in NYC, then SUNY Albany. And after college I had no clue what I wanted to do and spent time working in politics in Israel – and by accident discovered PR. Soon after, I returned to NYC, started working for an agency and fell in love with the business.

PR is a mix of journalism, psychology, and lawyering—it’s an ever-changing and always interesting landscape.. and I LOVE IT!

2) How does your firm utilize social media and stay ahead of competitors?

Social media is ingrained in our culture and part of what we do.  One of the reasons we have success is we view all forms of digital media as part and parcel of today’s PR process –we have 100 media professionals who are all adept at utilizing social media to benefit their clients.  One of the reasons we are successful is we are the only top 50 PR Agency with a CEO under the age of 45 – that matters because we simply get it in a different cultural way than other firms. Our team actively blogs, authors op-eds, and uses social media to interact with members of the media and those within the PR industry. This has allowed us to continue practicing what we preach, and take our day-to-day experiences and apply them to our client support.

3) What is a great night out like to you?  

A great night out for me is a great night “in.” I am not an out-on-the-town executive.  I work very hard, and when not working I enjoy my family. I generally wake around 5AM or so, and my schedule is so jam-packed, many times with exciting client events, that on the rare occasion I make it home before 10PM, I usually prefer a quiet night with my family.  That being said, I live in Manhattan and there are so many great restaurants and cultural experiences, and I certainly love having Central Park as my backyard. 

4) What brands do you rep and what is the niftiest PR move you have implemented for them?

At 5WPR, we are fortunate to work for blue chip companies in industries including corporate, consumer, healthcare, technology, public affairs, entertainment and more. Through the years, from work for Microsoft to start-up companies, our clients very much run the gamut from Fortune 500 to exciting entrepreneurial ventures.

It is so hard to identify one specific “nifty” PR move --- I am so proud to have written an industry leading book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” which was released last year and is now used in colleges and universities all over the country. 

Every single day we do great work for clients. Our niftiest move is yet to come – we are just getting started.

5) What is your life motto/quote?  

There are really so many as I am a collector of quotes and have them all over my office.

Two of my favorites include “Build It and They Will Come” to "Live an ethical, balanced life with honor, integrity, and laughter." My next two would also have to be from the book Samson, "Tell them three things in my name, not two: Gather iron, anoint a king, and learn to laugh” to the very simple, yet so accurate “There is no substitute for hard work.”

6) What would you say are the top two personality traits someone needs to do a PR job well?

First, I need to say that succeeding in PR is really hard.  That said, we need more people who understand business – too many people in our industry do not think about business ramifications. CEO’s don’t stay awake at night because a story didn’t run – they stay awake at night for many other reasons.                                                                 

We also want people to be hungry for success.  Passion and the desire to win and do a great job really matters. Wanting to do great work absolutely shows in the results which we deliver to our clients.  

7) Who is your mentor and how do you stay so successful in the PR industry?

My mentor in life is my hero; my mother, Penny Waga who died last year and will always remain with me everywhere I go in life.  My single mom taught me that I can be anything I put my mind to and to never ever give up.

As a professional communicator, there are many great communications visionaries I admire, from Winston Churchill to Richard Branson.  And within the Public Relations industry, I greatly respect Richard Edelman, CEO of Edelman, the largest PR firm in the world who works every day like he is just getting started.  His concept of hard work and constant sense of urgency is admirable. I also respect Peter Gummer, Lord Chadlington, the Chairman of Huntsworth, one of the largest communications companies in the world.

And last but not least, I learn every day from the very talented staff at the great pr firm called 5WPR.