NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Paige Burkes: Mindful CFO & Founder of Simple Mindfulness


Paige Burkes started her career with a Big Four accounting firm in Boston.  While on the fast track to partner, she realized that something was missing from her life.  After seven years at the firm, she took a two year sabbatical not knowing where her path might lead her. During her sabbatical, she went to outfitting school in the woods outside of Jackson Hole, WY, managed a dude ranch in Colorado and a horse ranch in California.  She also volunteered at a wildlife refuge and with organizations that recruit horses to help people with physical and emotional disabilities.  Along the way she found herself and her husband.

Longing to maintain the mountain lifestyle yet knowing that she had much to give from her business knowledge, Paige and her husband bought their dream home in the mountains of Colorado where they still reside.  Over the ensuing years, Paige has worked with a variety of companies as their strategic and operational Chief Financial Officer.  She has worked with start up’s in high tech, food and beverage and healthcare; public and private mid-sized companies in healthcare technology, staffing and event planning and a mid-sized non-profit healthcare organization.  She has participated in turnarounds and sales of companies and the creation and execution of significant growth strategies.

One of her passions is mindfulness which she’s been writing about on her blog at Simple Mindfulness ( for the past few years.  While her blog focuses on using mindfulness to create a happier life for all, her work in the corporate world incorporates mindfulness to help entrepreneurs and business leaders grow and develop companies that support the people and values behind them.

Paige lives in the mountains outside of Colorado Springs, CO with her husband, three amazing kids and their big cats at their mountain lion sanctuary.

What’s Your NativeAdVantage:

What do you do best?

Quickly synthesize all the detailed aspects of an issue to create “the big picture,” find solutions that get to the core of the issue and implement them.

What makes you the best?

Looking at issues both from a high level and in detail to quickly zero in on solutions and implement them while understanding that all issues boil down to people issues.  Working effectively with a broad range of people, anything is possible.

What are your aspirations?

To impact the lives of thousands of people by opening their minds to what’s possible for them, allowing them to find their unique gifts and share them with the world.


Motto:  "Just do it."


My Husband

My Kids

Tao Porchon-Lynch

James Altucher

Tony Robbins


The mountains of Colorado where I live

The rainforests and villages of Costa Rica



Anything locally produced with love



Helping people make breakthroughs in their lives


Time with my family

Being in the outdoors


Patrice Tanaka: Founder of Joyful Planet & Chief Counselor/Creative Strategist of PadillaCRT


Patrice Tanaka is Co-founder, Chief Counselor & Creative Strategist at PadillaCRT.  Patrice co-founded her third PR & marketing agency, PadillaCRT, on September 1, 2013.  In so doing, she and her former partners at CRT/tanaka created with Padilla Speer Beardsley the "largest, employee-owned PR agency" and one of the "top 10 largest, independent PR agencies" in America.  She is also the author of "Becoming Ginger Rogers. How Ballroom Dancing Made Me a Happier Woman, a Better Partner and a Smarter CEO," published by BenBella Books.

What’s Your NativeAdVantage:

What do you do best?

Creative problem solving for people and businesses.

What makes you the best?

I pride myself on being able to come up with a creative solution to any problem.  I started my first agency because it was the best solution I could come up with to avoid having to fire four beloved and very talented colleagues when we lost our biggest client.  I led 12 colleagues in a management buyback from Chiat/Day Advertising to co-found PT&Co.  Within 7 years, we were named the #1 Most Creative PR Agency in America and the #2 Best Place to Work.

What are your aspirations?

To create a joyful planet!  My vision is a joyful planet created by 7+ billion people all coming from a place of joy, engaging joyfully with one another and making joy-filled contributions to the world.  My mission at Joyful Planet, my new business and career consultancy, is to help people unleash their joy and express it through their work.


Sunday morning, sitting at my breakfast table overlooking the Hudson, drinking Spanish coffee and listening to Buena Vista Social Club


Pursue your joy with a sense of urgency!


I love people committed to creating a joyful planet!


Hawaii, where I was born

New York, where I became myself

Greece, where my heart longs to vacation

Tucson, where I am one with the desert and my tribal ancestors


Good food and wine, especially a delicious Rioja Reserva


Ballroom dancing

Ginger Rogers

Pope Francis

The Dalai Lama and Archbishop Desmond Tutu’s “Book of Joy” Project

Girl Scouts

President  Barack Obama

President Hillary Clinton

Mangoes and Avocados

Peonies, gardenias and orchids

Pink sand beaches with bottle clear water

Greek music (I can hear the sunlight and water in the music)


Alex Cotraviwat: Founder & CEO of Marendo Group


In 2014, marketing and branding expert Alex Cotraviwat launched his thriving collective, the Marendo Group, a full service, creative, branding, and business development agency specializing in serving as the launchpad for start-ups and emerging businesses through providing capital, investment, distribution, branding, marketing, sales, and event services. The Los Angeles based company is founded on the principle of principle of understanding client’s goals first in order to map out a blueprint and path for success.  Cotraviwat has provided his expertise to a number of start-ups as well as revived a plethora of companies in the automotive, golf, food, tattoo, and fashion industries. 

At 19 years old, Cotraviwat began to develop his talent for marketing and business leadership when he founded Kallusive, a car club competing against the nation’s best in the industry of modified cars.  Cotraviwat connected modified cars to specific brands and placed many of them in notable movies such as Fast & The Furious, one of highest grossing film franchises of all time.

In 2006, Cotraviwat founded his highly successful clothing line, Kallusive, a lifestyle brand that offered cutting edge graphics with thought-provoking, inspirational messages. The line ended up in popular major retailers such as Metropark, Pac Sun, Up Against the Wall, and Fred Segal.  Kallusive became one of the most recognizable brands in the entertainment industry, particularly in the music and dance space. It was seen on the likes of 50 Cent, Britney Spears, Janet Jackson, Big Bang, and America’s Best Dance Crew participants, including the infamous, JabbaWockeeZ. After much success, Cotraviwat sold the brand through private acquisition and went on to launch the Marendo Group.

Since Cotraviwat founded the Marendo Group, the company has grown to over 50 employees and has continued to use his visionary instincts to bring brands, companies, and most importantly, the client themselves to achieve their own success and thrive at their fullest potential. The Marendo Group is currently located in the heart of LA at 7568 Melrose Ave. Los Angeles, CA 90046.

What’s Your NativeAdVantage:

What do you do best?

I would say maximizing every situation I am in is my best business attribute.  I hate wasting time and I always make sure to get the most out of every situation I find myself in.

What makes you the best?

I would say that what separates myself from others would be my understanding of what makes businesses work and how to make money in doing so.

What are your aspirations?

I want to make an impact on society through various businesses that are not just about money, but are also about making this world and its inhabitants a better place.



“Do your best, forget the rest” – Tony Horton


My mom. She is so inspiring. She came from humble beginning, worked 3 jobs, and taught me to work hard for everything I want. I worked hard to build my life so I could build hers.


I love Thailand! It has some of the most beautiful beaches. I like to visit anywhere with a beach so anywhere with one is my favorite place.


I’m an avid golfer so I would definitely say my golf clubs.


In addition to loving to golf, I also have a strong passion for modified cars. I started developing interest in cars when I was young and then worked with cars in my career so it’s definitely always been in my blood.


Joey amato: Publisher of UNITE Magazine


Joey Amato has over a decade of public relations and publishing experience. He began his career in Orlando where he served as the first editor of Orlando Style Magazine, a luxury lifestyle publication. From there, he was hired by numerous other publications in the Orlando/Tampa Bay region including TravelHost, Tampa Bay Scene and Inside Orlando while simultaneously working as a PR Manager for a public relations company which specialized in representing authors and public speakers nationwide. Joey relocated to South Florida in 2009 to take on the role of PR Associate at a Delray Beach public relations firm where he handled numerous lifestyle accounts including fashion retailer Bolufé, high-end restaurants and Road Show Company.

Amato is currently the Senior Vice President of Digital Media at Relevant Communications, which represents world-renowned celebrity artists including Peter Max, Michael Godard, Jane Seymour, Rick Allen, Romero Britto, Mick Fleetwood and Thomas Arvid in addition to child prodigy Autumn de Forest.

He created UNITE Magazine in 2013 in Nashville, Tennessee to cater to the professional LGBT consumer and has since grown the business to incorporate sister publications in other Midwest cities including Indianapolis and Cincinnati in addition to an edition in Virginia which will launch June 2015.

What’s Your NativeAdVantage:

What do you do best?

Create magazines that people want to read.

What makes you the best?

We offer the best product in the niche in the markets we serve.

What are your aspirations?

I would like to open 2 new publications each year for the next 3 years.



If you can dream it, you can do it.


Richard Branson

Warren Buffett

Stevie Nicks

Bruce Springsteen




Cody, Wyoming


Kiehl’s skin care

Anything made by Target





Creating new companies.

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