NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Adrien Finkel: Author of "My Naked Truth" & Photographer, writer, producer | Main | Mala Singh: EVP & Chief People Officer, Electronic Arts »

Augusta Palmer, Ph. D: Director & Co-Curator, SFC Women's Film Festival

My NativeAdVantage:


Augusta Palmer has created award-winning fiction, experimental, and documentary films. Her debut feature, The Hand of Fatima (2009), a feature documentary about music, mysticism, and family history about her late father, the great rock critic Robert Palmer. Her fiction short for children, “A is for Aye-Aye: An Abecedarian Adventure” (2015) played in festivals from New Zealand to New York. She is at work on a new documentary, The Blues Society, about the Memphis Country Blues Festivals (1966-1970). Palmer earned a Ph. D. in Cinema Studies from New York University and is an Associate Professor of Communication Arts at St. Francis College in Brooklyn, New York, where she heads the St. Francis College Women’s Film Festival.

What do I do best?

I play well with others. I love to collaborate with and forge connections between people, and I love to share art (books, music, paintings, films) that I love with new audiences.

What makes me the best version of myself?

I am the best version of myself when I remember to play. It’s too easy to take life too seriously. We have to trust ourselves, especially when we fail. I just had some of my students read Rilke’s Letters to a Young Poet and one of them pointed out this quote I’d forgotten, which seems like the best guide for living well: “Be patient toward all that is unsolved in your heart and try to love the questions themselves, like locked rooms and like books that are now written in a very foreign tongue. Do not now seek the answers, which cannot be given you because you would not be able to live them. And the point is, to live everything. Live the questions now. Perhaps you will then gradually, without noticing it, live along some distant day into the answer.”

What are my aspirations?

To make my own great films and help others do the same. To turn people on to ideas and works of art they never imagined loving.

My Biggest Success?

My biggest success has been reinventing myself as a filmmaker after many years as a film scholar. Now I love and teach both filmmaking and film history, and I am excited to helm the St. Francis College Women’s Film Festival, which celebrates female media makers from the college and the world beyond.

My Most Challenging Moment?

Taking my driving test at the age of 48. (I passed on the second try.)

My Motto?

I love what Terrence McKenna said: “the real secret of magic … is that the world is made of words. And if you know the words that the world is made of, you can make of it whatever you wish.” I also really love the famous Samuel Beckett quote – “Ever tried. Ever failed. No matter. Try again. Fail again. Fail better.”

My Favorite People/Role Models?

Alice Neel, Randy Weston, Shirley Clarke, Leo Rabkin, Agnes Varda

My Favorite Places/Destinations?

Morocco, Taiwan, China, Vietnam, Puerto Rico, Memphis, New Orleans

My Favorite Products/Objects?

Notebooks, endless notebooks, a beautiful Chinese porcelain bowl I inherited from an aunt, but gave to my mother (who can deny their mother what she loves?), my hamsa/hand of fatima, and the key to the city of Pocahontas, Arkansas

My Current Passions?

My children, my husband, women filmmakers and the story of the Memphis Country Blues Festival (1966-1970). My parents both worked on making this festival happen and it is the subject of my next film, The Blues Society: . I am so honored that so many participants, organizers, and scholars have shared their experiences and ideas with me.