NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Paige Earl: 500-hour Yoga Medicine Teacher | Main | Nikita Gupta: Educator, program director, Femtor & resilience expert »

Kinsey Schofield: Journalist, television commentator, host, & social media expert

My NativeAdVantage:


Kinsey Schofield is an American journalist, television commentator, host, and social media expert. She began her career at Village Voice Media’s Phoenix New Times. Taking the skills she honed there, she transitioned to AZ Weekly Magazine as a weekly fashion columnist. With over a quarter of a million Twitter followers, @KinseySchofield grew her social media audience by mixing headlines and humor. Her love of social media and celebrity lead to relationships with virtual powerhouses BING and msnNOW, where she eagerly played SpokesGIRL. Schofield’s social media presence got the attention of the E! Channel and she was cast to star in the reality television show, Party Monsters Cabo. The competition based show also starred P. Diddy, Lil Jon, Missy Elliott, 50 Cent, Nick Cannon, Carmen Electra, and The Jenner / Kardashian family.

She parlayed her reality tv fame into a television commentating and hosting career. She has been seen on Nancy Grace, Dr. Drew on Call, Jane Velez-Mitchell, FOX & Friends, Your World with Neil Cavuto, FOX’s Happening Now, Red Eye with Greg Gutfeld, The Young Turks, and numerous hour long E! Channel comedy specials including: Celebrity Oops They Did It Again, Bigger Badder Celebrity Feuds, Attack of the Celebrity Bikinis, and Worst Thing I Ever Posted. Schofield has been featured on the cover of So Scottsdale Magazine, Arizona Foothills Magazine, and Entrepreneur Magazine and was included in the top 5% of Fast Company Magazine’s Social Media Influence Project. She has interviewed hundreds of celebrities as a reporter for Radar Online, Young Hollywood, 1iota, and Alloy Entertainment. You may have also heard her filling in as “The News Girl” on The Adam Carolla Show. Schofield covered the Jodi Arias murder trial for Phoenix’s KPNX and nationally for Nancy Grace. She is currently the morning news anchor for Good Morning New Orleans on ABC affiliate, WGNO

What do I do best?

Laugh at myself. I realize that life is short and it’s much easier to enjoy each day (and mistake) by laughing at myself.

What makes me the best version of myself?

My faith. It pushes me to grow and be better.

What are my aspirations?

I really enjoy watching Kathie Lee. I’d love to be in a similar position one day. Making people laugh in the mornings.

My Biggest Success?

Likely fighting my way in to newsrooms without a degree.

My Most Challenging Moment?

Being let go from a job that I really loved. But again, I laughed at myself… I turned it in to a joke and rebounded better than ever.

My Motto?

Life isn’t about finding yourself, it’s about creating yourself.

My Favorite People/Role Models?

Too many to list but I love and admire Nancy Grace (who helped me immensely in my career aspirations), Dateline’s Josh Mankiewicz, Leland Vittert, Marianne McClary, Jimmy Fallon, and Kathie Lee Gifford.    

My Favorite Places/Destinations?

Even though I grew up in Scottsdale, Arizona – it always feels like a vacation when I go home to visit my family. The dry heat. The pools. The luxury.

My Favorite Products/Objects?

In this business, I’ve found that Nick Chavez hair products are a life saver. I love Spanx. I also love a good pair of fake eyelashes.     

My Current Passions?

I’ve really developed a joy for updating my blog and creating content specifically for my social media audience.     

My NativeAdVice:

How did you get into the industry?

I knew I wanted to be an entertainment reporter but did not have a degree so I started by working in print for The Phoenix New Times in sales. From there I transitioned to AZ Weekly Magazine as a fashion and pop culture writer. While there I was recruited for a reality television show on the E! Channel. I knew that appearing on the E! Channel could lead to hosting opportunities so I agreed to do the show. It was called Party Monsters Cabo. We had 24 hours to plan events for celebrities in Cabo. I was the runner up in the competition, I did not win the $100K, but the company loved me enough to give me the actual job. They paid off the winner and allowed me to actually go to work for them. I appeared on the E! Channel as a snarky expert for several years to follow and then proceeded to turn my expert appearances in to a full time job in a newsroom.

Any emerging industry trends?

I think it’s important to build your own brand. You will develop deeper relationships with your audience. They will TRUST you at a time when they are being told not to, and you become a more valuable asset to your newsroom.

Any industry opportunities or challenges?

I think it’s important to create content for web because that is where the future is. There are days where more people will see your story online than actually turned on their television to watch you. Make digital a priority.

Inspiration for the business idea, and your vision for the Business?

I was inspired by good story tellers. I wanted to be one when I grew up.

What's next for the Business in the near future?


Your key initiatives for the success of the Business?

Be kind, honest, and humble.

Your most difficult moment at the Business? (and what did you learn?)

Probably being told that I was being let go from a show that I loved and where I excelled. What I learned through that experience is that God has a plan and his plan is perfect.

Ideal experience for a customer/client?

Tell the truth and have fun.

How do you motivate others?

Through communication and positive reinforcement.

Career advice to those in your industry?

Invest in real estate as quickly as you can because the pay is pretty mediocre. HA!