NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« AUTUMN McALPIN: Award-winning filmmaker | Main | Seline Shenoy: Author, Podcast Host & Life Coach »

Lili Matta: Writer, director & producer

My NativeAdVantage:


Lili Matta is a writer, director and producer. She was born in Beirut-Lebanon. She holds a BA in communication and audio visual studies from Saint Joseph University and an MFA in Film Production from Loyola Marymount University. She was inducted into the Alpha Sigma Nu Jesuit honor society in 2003. She currently resides in Los Angeles-California.

What do I do best?

Writing and telling stories. I love creating stories with characters we can relate to. Characters who are both vulnerable and flawed. I love directing the stories I have created and sharing my vision with others.

What makes me the best version of myself?

I am very artistic and creative  and  I am also very disciplined. When I put my mind to work and focus on something I really want to attain, I give it my all. I don’t like doing things half way. I am very committed and I like to pursue what I want till the end.

What are my aspirations?

I want to continue growing both personally and professionally. Life is a journey and we learn a lot along the way. It helps us grow and better ourselves. I want to become a better version of myself both as a woman and as a filmmaker.

On a professional level, I want to seize more opportunities as a writer and director. I want to direct my second feature and my first TV pilot. I know it is  a very tough business, but I also know that perseverance and hard work are key to success!

My Biggest Success?

My first feature film won in a few films festivals and was finalist in others. It has also been distributed domestically as well as internationally. Additionally my second feature screenplay and my first TV pilot are doing really well in screenplay festivals as first runner up as well as finalist and semi finalists.

My Most Challenging Moment?

My most challenging moment was when I was in pre-production for my first feature and my dog died from cancer 3 days prior to principal photography. It was very hard emotionally and it took a toll on me while in production. In addition to that I had some other problems occur during productions that I had to deal with. And it was really hard!

My Motto?

Act on your dreams. We all have dreams, but it is important to act on those dreams by pursuing them with hard work and perseverance.

My Favorite People/Role Models?

My favorite role model was Romy Schneider. She was an amazing actress, a great mother and a very vocal activist, when it comes to women issues and abortion. And that was in the 1960’s and 1970’s. She was my hero growing up. She represented what a woman should and could be: A hugely talented professional, a loving mother and wife and also an activist for women’s rights. She stood up unwaveringly to what she believed in.

My Favorite Places/Destinations?

There are so many beautiful places and new cultures to discover. Being a Mediterranean, I definitely prefer warm places with beaches or islands. I have visited over a dozen countries and I still have more countries I would like to visit. There is so much to discover in this world.

My Favorite Products/Objects?

(I don’t have strong attachments to specific objects. However, I would say my laptop and my iPhone as I use them a lot to navigate onto applications I need (such as final draft) and to read my emails and of course read world news every day.

My Current Passions?

I am an avid swimmer. I try to swim 5 days a week, all year long. I love water and I also love nature. I enjoy hiking once a week a strenuous hiking trail. I am very physically active and it helps me stay sane.