NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Shelly L. Francis: Author & Marketing/communications director, Center for Courage & Renewal | Main | Elle Potter: Founder, Yoga Buzz »

Jax Smith: Writer & Director

My NativeAdVantage:


Jax Smith​ created the series, DEFECT, a ScreenCraft Film Fund & Screenwriting Fellowship quarterfinalist. She directed MENTAL, an official selection of the Danforth Short Film Festival 2017, the Philip K. Dick Film Festival 2018, the International Women in Film Festival 2018, and the Short Circuit: Pacific Rim Film Festival 2018 where it won awards for cinematography, editing and, lead performance. MENTAL also screened at the Covellite International Film Festival 2017 where it won ‘Achievement in Filmmaking Best Short Form’ and the Vancouver Short Film Festival 2018 where it won Raindance Vancouver’s ‘Underdog Award.’ The film also won the One-Reeler Short Film Competition ‘Award of Excellence’ and is nominated for five Leo awards: Best short drama, Best screenwriting, Best sound, Best costume design, and Best production design. Jax also directed THE STAKEOUT, nominated for an EDA award for ‘Best Female-Directed Short’ at the Whistler Film Festival 2017 and for a Leo award for Best Actress. The film is also an official selection of the Short Circuit: Pacific Rim Film Festival 2018 and winner of the One-Reeler Short Film Competition ‘Award of Merit’.

Previously she directed, FLICKIN’ THE LIGHTS OFF, the official selection of the Projecting Change Film Festival 2008, as well as projects for First Star and the World Wildlife Fund. Her work has been on CBS, The Knowledge Network, Urban Rush TV and featured in The Vancouver Sun and The Province. Jax is half of the writing duo, M&J with Meeshelle Neal.

What do I do best?

Encourage others. I am excellent at bringing the best out of those around me and helping them to believe in themselves.

What makes me the best version of myself?

Rest and self-care, which includes reading time, journaling and conversations with inspiring, centered people.

What are my aspirations?

I aspire to trust my instincts and remain healthily detached from outward markers of success such as praise or attention. I strive to be driven inwardly by my own self-set goals in regards to craft and personal growth.

My Biggest Success?

My most significant achievement to date is the health of my personal relationships with family and friends.

My Most Challenging Moment?

When I was 19, my spine suffered a chiropractic adjustment gone wrong. Doctors said that I would never dance again. At the time dance was my chosen profession and made up the majority of my identity. I was devastated. I am very proud of my decision to heal and to dance again despite what was said. This injury also forced me to look at who I was beyond what I could do, or what I was talented at, which strengthened my resilience and inner-fortitude.  


My Motto?

“What’s comin’ will come, an’ we’ll meet it when it does.” - J.K. Rowling, Harry Potter and the Goblet of Fire

My Favorite People/Role Models?

My mother. My husband. Friends: Briana Rayner, Meesh Neal, William Minsky, Ricki Sahota & Peter Wilds, Nicolas Kadima, Liz Levine. I could go on and on.   

My Favorite Places/Destinations?

Any cabin deep in the woods. I find peace and clarity amidst trees.

My Favorite Products/Objects?

Worry stones. Essential oils. A well-crafted stiletto.

My Current Passions?

Reading, writing, and dancing in the kitchen with my dog.