NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Jeremy Larner: Angel Investor & Founder, JKLWorldwide | Main | Heather Fink: Comedian & Director »


My NativeAdVantage:


Lara Everly is a director, writer and actress. Her affinity for comedy and improvisation (a graduate of Upright Citizens Brigade) has led to working on sitcoms, half hour shows, features and many national commercials. As a director, she celebrates female-driven comedy and women’s issues. Her films have played the film festival circuit (including the year-long Lunafest), winning awards and procuring distribution with New Wave Entertainment, and Shorts HD. Everly loves directing web series and sketch comedy for Refinery29, FunnyorDie, Scary Mommy, Awestruck and more. She’s versed in the branded content world partnering with clients such as Walmart, Little Tikes and Babycenter. You can view more of her work at

What do I do best?

Telling stories. It’s pretty much my favorite thing. And I’m a good friend. You can’t really add “kick ass friend” to your resume under special skills, but I know how to channel that friend energy into my work on set. I’m good at relating, connecting, listening and holding space. Making people, including kids, feel safe while still vulnerable. Humor and wit helps a bunch too.

I’m also excellent at sewing some element of doubt into all of my decisions. Even the obviously good ones. I guess that is a part of being creative and a perfectionist, or being Jewish.

What makes me the best version of myself?

Finding the humor in most things. Growing up as a sensitive person, I have learned ways to cope with the world around me and humor has been my most important tool in that process. Otherwise, it really does just feel like a wild shitstorm out there.

And passion. Or maybe it’s compulsion. When I’m in it, I’m in it. It’s the same quality that makes me over-research which blender to buy for days so it’s a double-edged sword. But I’m always down to get that one last shot, try one more thing, throw out one more joke, shoot till the light is gone. Often it’s in that end of the day blur when you’ve stopped following the shot list or the script that the real gold comes.

What are my aspirations?

I’m super ready to direct a feature stat. And I want to start directing half hour TV shows. Overall, the goal is to make good money doing what I love. That’s the dream, right? I want to work on projects that feel aligned with who I am and be able to support my family doing it, with some vacation funding to spare. I want to continue to create comedy and create opportunities for other women both in front and behind the camera. Because female directors are such a steep minority and we still don’t get equal pay, my job inherently makes me political. So much mainstream media and especially comedy is created under the male gaze. I want to help disrupt the way women are seen.

My Biggest Success?

I cringe at touting career successes. I’m just awkward about it. Here are a few random accomplishments:

1.    I once rescued 14 kittens from a kill shelter in one day.

2.    I did a dance sequence with Isaac Hayes on “That 70’s Show”.

3.    I bungee jumped off the Victoria Falls bridge in Zimbabwe.

4.    I told my 6th grade P.E. teachers who we’re treating the girls and boys radically different that they were “sexist pigs”. While I was sent to the principal’s office, I hold this as a proud accomplishment.

5.    I balance motherhood and a creative freelance career and haven’t had a mental breakdown…yet.

My Most Challenging Moment?

Having a uterus. Such a blessing and curse. I’ve had multiple uterine surgeries. It made getting pregnant a crazy, confusing and costly journey. There was a lot of missed diagnoses and unnecessary struggle. Ironically, we wound up getting pregnant without trying after a night of vodka and disco dancing at a gay bar. Then my first son came two months early. We still don’t know why. That spontaneous and emergency pre-term birth was one my most challenging moments. All that said – that rollercoaster of a journey has made me a better parent and made me more patient and grateful for the chaos of motherhood. It’s been a lesson in letting go and putting things in perspective. Bottom line -  women are warriors.

My Motto?

My grandfather always told my mom who always told me “time is money”. Your time might be the most valuable thing you have to offer. Also a believer in “work begets work” – but really what I take away from that is creativity begets creativity. Don’t work shitty jobs that undervalue you cause again - time is money.

My Favorite People/Role Models?

Well, I tell my 2 year old, Leo, daily “you’re my favorite”. We’ll see what happens when his baby brother is born in a matter of days! Role models? Too many to name…Jill Soloway, Michelle Obama, Emma Gonzales, Lena Dunham, Tina Fey, Kamala Harris, Ali Wong, Amy Schumer, my cat Finn (thought I should include one male in the mix) and any female director.

Also I’m in a mom’s Facebook group with some of the most raw, funny, powerful, generous women I know. It’s the only reason I’m still on Facebook. It’s like the mom illuminati. It started small with moms in the entertainment industry and has expanded from there. I see women compete with each other all the time, but in this group, women build each other up. It’s been an inspiration. It’s a safe space to talk about everything from pumping on set to gun safety in schools to which post-partum bathing suit to buy. These power-house moms are gonna take over the world – watch out.

My Favorite Places/Destinations?

Past couple years we’ve been in the what’s short travel time, affordable, Zika-free and baby-friendly world. But I’d love to return to Indonesia and Africa. Those places left a lasting impact on me. I lived in Italy for half a year and would love to take my husband and kids there one day and brush off those years of Italian. And I grew up going to both Yosemite and Hawaii a lot and we’re working on keeping up that tradition as best we can. Both places hold a happy place energy for me. Locally, I love Lake Hollywood which is the neighborhood I grew up in. It’s nostalgic and still feels like a respite from the rest of Los Angeles. And I love being home – especially when no one else is.

My Favorite Products/Objects?

My sons’ hair. Moscow mules. My camera. Soft pajama pants. My harp that I’ve woefully neglected and promise to one day return to (I’m like that horrible ex-boyfriend). My phone – we’re very attached (so I have a devoted side after all). And I’m interested in green technology. We put in solar panels for our house and I drive an electric car.

My Current Passions?

This is kind of random, but before I became an uncomfortable narwhal in this last pregnancy, I was going regularly to a class called Yoga Booty Ballet. It feels like a throw-back to the hip hop classes I used to take in the early 90’s music and dance-wise, and I get to pretend I’m 11 again and am going to grow up to be the first woman who’s both a fly girl and a comedian on “In Living Color”.