NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Briana Rayner: Improviser, actor, voice artist, & Co-Artistic Director The Instant Theatre Co | Main | Joyce Marter: Psychotherapist, Writer, Speaker, & Founder, Urban Balance »

Leila Aliyeva: Public Relations Manager, Four Seasons Hotel Baku, Azerbaijan

My NativeAdVantage:


Leila Aliyeva was born and raised in beautiful Baku, Azerbaijan. She was always passionate about working and being independent and since childhood had a dream of having her own office, which back then, sounded a bit odd to everyone, especially when knowing what other kids her age dreamed of. When she turned 18, the first thing she did was find a job in a lifestyle magazine, where she worked for around 6 months as a Photo Editor. Despite of the fact that she actually enjoyed what she was doing there, she felt like that job was not helping her develop and improve any of her skills and it was then when she realized she wanted to move forward and find something better. After attending quite a few interviews, she almost gave up but her friend mentioned to her that this new hotel was opening and she might want to send her resume there as well. Not believing even for a second that such a huge hotel chain would offer her a job with absolutely no experience in hospitality industry, she still went ahead and sent her resume thinking she had nothing to lose. In around 3 months after that she finally received the anticipated call from Four Seasons Hotel Baku, asking her to come for an interview. She will never forget the sincere, absolutely genuine environment in that pre-opening office where she had her first and last interview as she has passed all stages in only 1 day and the next call from the hotel was to share the good news and ask her to come and sign the agreement with them.

As a result, Leila started her career with Four Seasons more than 6 years ago as PR Coordinator, doing everything she loved and wanted to do. Her job consisted of writing, photography and all kinds of creativeness she could ever think of. After 2,5 years Leila got an opportunity to get a transfer to Sales Department, which was a completely different but very exciting path for her. She became Sales & Marketing Coordinator and in 2 years got promoted to Assistant Sales Manager. Her time in Sales helped her gain a great experience that is now helping her a lot in her new journey, as she recently was appointed to the role of Public Relations Manager of the hotel. Being only 26 years old and already managing a small department of hers, it seemed like a drastic change, a huge step forward and a blast from the past at the same time. But these two major transitions in her career from PR to Sales and back, made her realize that everything is possible and can go absolutely smoothly if you don't get scared of the challenges on your way, but instead - embrace them.

What do I do best?

I am very responsible. Sometimes I even find it a bit annoying :)

What makes me the best version of myself?

I think that the most important quality that has gotten me to where I am today is the fact that I can sometimes stop and look at myself from aside. See where and when I am doing okay and what other aspects I need to work harder on and become better at. Another thing is I am always very appreciative of reasonable feedback as I think it really helps you improve. But, of course, reasonable is the key word.

What are my aspirations?

My biggest aspiration is actually to always have one. I truly believe that those with no goals in their lives, no particular plan, no ambitions – cannot and will not be able to achieve anything. For me, there are few steps that are always running through my mind: realize what is it that I want right now and/or in the nearest future. Set a clear goal for myself. Make an action plan and finally, start working on achieving it. And it does not necessarily have to be something huge. Goals can be different. You can start with something small and then go bigger. In my case, no matter what I do or where I am, if I don’t have at least few crystal clear goals in my mind and a to-do list on each of them, you may consider me dead  All that I have at the moment, was once just a goal in my head.

My Biggest Success?

I guess the biggest success of mine is the fact that I somehow learned not to give up when it felt like the right thing to do.

My Most Challenging Moment?

I started working at Four Seasons when I was only 19 with absolutely no idea what a hotel job was. The first whole year when the hotel was in its pre-opening stage, it was very tough for me because I wasn’t used to such tight schedules, endless number of last minute tasks & deadlines and just constant pressure from everywhere. Everything seemed 10 times harder than it really was and at some point I thought to myself that quitting and finding an easier job (in terms of schedule at least) was not such a bad idea after all. I remember sharing these thoughts with my father and how he told me that I could quit my job anytime and run from anything that seemed difficult at any stages of my life. “But you have to be so ambitious, so goal oriented, and a true leader at heart to actually stay and continue no matter what.” – he said. That was the moment when I realized that it’s either you let the challenges that you face win you over or you benefit from them. I chose the second option and I could not be happier with the result.

My Motto?

I think not everyone understands that we don’t go anywhere without actually moving. So my main motto is to never stop moving forward.

My Favorite People/Role Models?

If talking about family, my most favorite person on Earth and of course, a role model as well, is my Grandfather. I don’t know anyone wiser than him. Apart from that, I am a witness to a beautiful story of one of my colleagues climbing her career ladder for so many years and becoming an amazingly successful, fair team leader that she is right now. Knowing how many obstacles she had during her journey, to see how passionate she is about her job, her team and any additional knowledge she could gain from wherever truly inspires me and makes me want to look up to her in every possible way.

My Favorite Places/Destinations?

If talking about favorite destinations, I have lots of them. I wouldn’t be able to name only one or even a few. I enjoy travelling too much, but most of all I enjoy that feeling of inspiration and new ideas that I have in my mind and soul whenever I come back home from another trip. Fun fact about my trips and me: you know how people buy magnets so that they have something to remember their adventure by? Well, I collect songs and smells during my trips. Yes. That’s right. And I cannot describe the feeling I get whenever I hear for example, that one particular song I heard when walking into a café in Vienna with my parents many years ago or the smell of lavender I felt in that one small shop in Paris when I got completely lost and stopped by there to ask for directions. This kind of feeling is what I call having butterflies in your stomach :)

And if talking about places: my home is my favorite place where I am in complete peace with myself.

My Favorite Products/Objects?

Well, considering the field of my job, my favorite tool would be my Iphone. It’s my best friend when it comes to work.

My Current Passions?

I guess I am lucky enough to call my job my passion. However, apart from that I do have a little something that really relaxes my mind: my food blog. It’s been my passion for the last couple of years.