NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

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Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Jayne Nicoletti: Actress & Director | Main | Christy Bareijsza: Founder & CEO, Events By Red Carpet »

Holly Caplan: Workplace issues expert, career coach & author 

My NativeAdVantage:


Holly Caplan is a workplace issues expert, career coach and author of Surviving the Dick Clique: A Girl's Guide to Surviving the Male Dominated Corporate World.

What do I do best?

I love to create! I’m always thinking of a new project, new business, or new topic for an article.  My newest creative project is with my 7-year-old daughter. Together, we assembled a television news desk, and wrote 3 episodes so she could practice delivering the news to kids. Creating is very rewarding, and even more so when I get to share it with her.

What makes me the best version of myself?

Genuinely caring about the people around me professionally and personally keeps me fulfilled. Having been in management for most of my career I found that focusing on my team’s development and goals produced high rewards and loyalty that has strengthened over the years. 

What are my aspirations?

Personally, my aspiration is to empower other women through writing, sharing stories and encouraging support. I have felt the need to do this my entire life. I want other women to be able to relate, find strength and courage in their own personal pursuits

My Biggest Success?

Having my daughter. I waited until I was 40 years old to become a mother. Because I put my career first for so many years, having a baby was not on my radar for quite some time. Having her was my biggest success. Raising her is the cherry on top.

My Most Challenging Moment?

Writing a book on my experiences about being a female in the male dominated corporate world.  Writing it was fun, cathartic, but I also had to re-live a lot of the not-so-fun moments. I also had to realize that by putting my experiences in print that I was making myself vulnerable to those who would not understand or criticize. All of this was far more challenging than I ever realized. But, I have learned to be my authentic self and own my life.

My Motto?

Intuition is your secret superpower.

I have become aware that listening to my gut professionally and personally is the key. Intuition has assisted me in making decisions at home and at work, and I have learned to not go against it. It is a superpower that will help you navigate your own path and on your own terms.  

My Favorite People/Role Models?

My friends are my role models. Each of them fulfills me in a certain way, and I always consider them when making life decisions or looking for direction as I trust them wholly. Their thoughts and input impact my life trajectory.

My Favorite Places/Destinations?

Each of my favorite destinations parallel a personal need. Carmel Valley for calmness, New York City for inspiration and New Orleans for spirituality. Louisiana is my home state, and nothing measures up to the feeling of home combined with culture, people and character.

My Favorite Products/Objects?

Peet’s coffee. Every morning.  Gotta do it, or life doesn’t happen.
Secondly, my purse is essential to my survival and is always filled with hair bows, random Happy Meal toys and gum – oh and keys I can never find. Lastly, grapefruit Deep Eddy’s Vodka with a splash of soda. Every night.

My Current Passions?

At the moment I’m most passionate about writing and promoting women.  I want to create an environment for growth, trust and evolution. I feel like the time is now, and part of my responsibility while on this earth is to contribute to the future.

My NativeAdVice:

How did you get into the industry?

I knew early on in my career that I wanted to get into medical sales, but, I also knew that would not come without business-to-business sales experience first. Pharmaceutical and medical device companies typically want candidates to have the B2B experience and training. The skills attained in B2B will be your foundation and will carry you from job to job in the medical world.

Any emerging industry trends?

Hospitals are not as new technology friendly as they once were. Now, there are a lot more requirements to bring a new device or drug into a hospital system. I think this is good and bad. Good in that having stronger administrative structure is important, but on the flipside, it presents a barrier to getting patients in need treated.

Any industry opportunities or challenges?

The biggest challenge I see in my field is how hospitals view money. When I first got into medical sales, there were not many restrictions on how hospitals spent money on their patients in the way of new technology and devices. In recent years I have seen a big shift to primarily a financial model within hospital systems.  Standardization and consolidation of existing business has become more important than acquiring new products and innovation.  Hospitals want to know about the economic model more so than what a product will do for patients.

Inspiration for the business idea, and your vision for the Business?

Medical companies need to be able to speak to this financial component that hospitals are requiring. This requires change from the medical industry and changing focus on their current sales, marketing and technology approach. In my experience, not all companies are set up for this new business model, but need to adapt so hospital and industry goals are aligned.

What's next for the Business in the near future?

Medical device and pharmaceutical companies have been historically plentiful. More and more of these companies are buying each other to bring their worlds together. This gives them more financial and clinical support to reach company goals.

Your key initiatives for the success of the Business?

I have been involved in several new technology launches, but one that stands out is a medical device specifically for patients with liver cancer and there had been none like it before. We were able to help patients with no other options get treated, have a fast recovery period and a good result. We took this technology from zero to a multi million dollar business – all the while helping people liver longer.

Your most difficult moment at the Business? (and what did you learn?)

The most difficult moments for me in my industry have always been about a company being reactive instead of proactive, (I’m sure this applies to several industries) when resolving problems or issues.  I was once in a situation when a company I worked for had a large backorder of products that were standard in medical procedures. This caused drama, as clinicians didn’t have some of the basic tools needed to care for patients.  The company was slow to respond and somewhat in denial, which lead to instability and damaged the infrastructure of the organization. From this I learned that even a well-established company could be poor at strategizing and managing problems. I also learned in this situation that despite challenges, you always treat your people well and stand up for your customers to get through the tough times.

Ideal experience for a customer/client?

What doctors, hospitals and patients will get from the medical device/pharmaceutical industry is the ability to give and receive the best care. Industry brings them the latest data, newest devices and innovative procedures.

How do you motivate others?

I inspire others by focusing on their strengths, accomplishments and knowing that they are contributing to making people healthy and are paving the way for technology.

Career advice to those in your industry?

Start in business-to-business sales. Know that this is the bridge to a medical sales role. When you do land your first medical sales job be sure to quickly set your goals and build your resume!!