NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

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« Dana A. Smith, ERYT, CLC: Yoga Teacher, Master Life Coach & Holistic Health Practitioner | Main | Emma Despres: Yoga Teacher & Author »

Alicia Werle: Founder, Wee Blessing & Mother of Two

My NativeAdVantage:


Alicia Werle is the mastermind behind Wee Blessing, best known as the FIRST subscription box offered for the entire family including moms, dads, kids, teens, plus size & pregnant moms. Prior to becoming a passionate entrepreneur, she was a Sales Executive of Major & Commercial Accounts at Ricoh Corporation for over 15 years where she was ranked #1 in the country numerous times. Alicia earned her Bachelor of Science in Criminal Justice and holds a Master's Degree in Public Administration. While working 2 jobs to put herself through college, Alicia also worked nights at the Gap which is where her love story with fashion first began.

What do you do best?  

This is a great question.  I have never really asked myself that before.  I am sure that others would say that I am a great people person and have a unique ability to relate with others regardless of their background.  This quality along with great intuition and a never give up attitude has always served me well over the years.  Personally though I think the role of being a mom is one that I do best.  I am and always have been career driven working 60-70 hours a week but when you have children your priorities all change.  My family is my greatest joy and best accomplishment!

What makes me the best version of myself?

To be honest I believe that my faith drives me to be the best version of myself I can be. I am a firm believer that if I work hard and do everything that I need to do day in and day out that God will do His part and provide whatever we need.   I cannot think of a single time in my life where this has not proven to be true.  

What are my aspirations?

On a personal level, I would love to travel more and create as many memories as I can with my children while they are still young.  I have a 7 year old daughter named Sarah and a 3 year old son, Cameron.  I feel like it was just yesterday that my daughter was born...time goes by so fast.  On a professional level, I want Wee Blessing to grow and continue to help give busy parents time back with their children.  It's not just a phrase for team and I really do believe that time is precious and we want to help families create memories that they can share with their children and will always remember.  I hope to pass this passion on to my children one day.

What is your Biggest accomplishment?

That is a tough one as there are so many things that have defined me over the years.  I would have to say, outside of raising my children, having the strength to walk away from a lucrative career to devote all of my attention to an idea that you now know as Wee Blessing.  We literally started out with absolutely nothing but an idea and faith.  It amazing how far we have come in just 2 short years.  Now we have customers in every state across the country.

What is my Most Challenging Moment?

Well I actually just answered this question partly in the last one! My husband and I have both worked careers in sales for a combined total of over 25 years.  We were very good at it.  I was ranked #1 in the country numerous times and always ranked in the top 1 percent.   After a year and a half of working late nights and weekends on top of our full time careers and raising 2 kids we felt God was leading us to take a step of faith.   We decided to go all in and give this dream of Wee Blessing everything we have.  We sold our rental home, cashed in our 401k plans and both walked away from our careers within 3 months of each other.  That was the defining moment for us and we have been moving forward ever since.

What is My Motto?

Give it everything you have every single day even when nobody is watching and God will do the rest!

Who are your Favorite People/Role Models?

Well I really only have mom.  She is such an amazing woman of faith.   She has never stopped praying for me and has always been there no matter what.  I hope that I am as good of a mom as she was and still is to this day to me.

What are your Favorite Places to Travel?

I absolutely love to travel.  I do not even care where we go but it’s so nice to just break away from all of the stress from everyday life.  We take the kids to Disney World at least twice every year which is kind of our thing.  We go the same time every year,  the day after Labor Day when its slow (if there is such a thing at Disney World).  I also love going on cruises as it’s nice to relax and watch the sun set over the ocean.  I do have a few new trips on my bucket list to do soon though like a cruise to Alaska, a trip to Disneyland and visiting Italy!  

What are your Favorite Products?

I have to work every day on being organized and managing my time efficiently as it does not come naturally for me.  As any mom knows, there is always so much to do and time can easily get away from you.  I found this day planner a few years ago that I absolutely love and never leaves my side.  It’s called the Savor Your Success 90 Day Planner.  It’s amazing!

What is my Current Passion?

I have so many! My main passions would be helping others and my family. I want to help people, give back more, and make a difference.  I want to be the best mom and wife I can be, cook more, and learn more unique dishes.