NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

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Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

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Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

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Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

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Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

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Doyle Graham, Jr.: CEO of Valencia Group

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Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

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Jim Beley: GM of The Umstead Hotel

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Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

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Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

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Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

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Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

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Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

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August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Rita Osei: Director, Producer & Writer | Main | Katie La Vecchia: Founder, »

Sophia Peer: Writer, Director & Artist

My NativeAdVantage:


Sophia Peer is a writer, director and artist currently working on a scripted series based on and starring an actor she met through a craigslist casting call. Sophia was born and raised in Flushing, Queens, where she began her filmmaking career by directing her parents, who still frequently make appearances in her work. She has directed music videos for artists such as Paramore, The National, Interpol and Julien Baker. Often focusing on characters, both real and fictional, who struggle to fit in, her work has been shown at the Whitney Museum of Art, Anthology Film Archives, Contemporary Arts Center, The Queens Museum and MoMa. Sophia received her B.A. from SUNY Purchase and her M.F.A. from the School of Visual Arts, New York, NY.

What do I do best?

Parallel park and convince people to let me film on their property.

What makes me the best version of myself?

Tenacity and accepting myself, even when I feel like I’ve made a mistake, and acting fearlessly when I’m actually really scared of a lot of things.

What are my aspirations?

My current focus is to create a series that only I could make. I hope to continue to spotlight fresh characters who wouldn’t typically be considered camera-ready and present them as the heroes they are.

My Biggest Success?

I’ve found a few different ways to support my ideas and myself. Writing and shooting my first pilot, felt the best.  

My Most Challenging Moment?

I don’t know that there’s been one giant moment that get’s the award for Most Challenging. There have been struggles, but all of them led to new experiences for better or worse. Like every good super-hero story, I’m surprised at how much smarter and stronger I get every time something shitty happens and I have to prevail. Shout out to all the traumatic incidents!

My Motto?

After watching Point Break in 1991, it was- “Fear causes hesitation and hesitation will make your worst fears comes true”. Bodhi said that right before jumping out of a plane or robbing a bank and I remember writing it on the inside of my closet door in pink sharpie. Right now it’s- “The only things you regret are the things you don't do”. I feel comfortable taking risks and while that’s led me into hard times, it’s also made me better at life.

My Favorite People/Role Models?

I’ll phrase this like I’m rambling after accepting an award:

I’d like to thank my friend Christine Connor for liking my photos in college, professors Sam Binkley, Ed Bowes, Mary Patierno, Shelly Silver and Grahame Weinbren for making me feel like I could really be a filmmaker, the bands Air Waves and Ponytail for commissioning me to direct my first music videos, The Queens Museum, Contemporary Arts Center and all the galleries that have shown my work and supported me, the talented friends who’ve given up their spare time to help me make videos for free- especially Chris Keyes who has sound-tracked some of my greatest works, producers Heather Brown, Michelle Cameron, Jess Cohen and Rachael Morrison who have taken risks with me when the creative went above and beyond the budget and timeline, artists Karen Azoulay, Erica Magrey, Will Rahilly, Lauryn Siegel, Jennifer Sullivan, and Brina Thurston, directors Allen Cordell and Ryan Dickie, cinematographers Pierce Jackson, Daniele Sarti, Pat Scola, Adam Uhl and Zoe White, editor Matt Posey, and writer Annie Sicherman, who have all inspired me and helped me make meaningful work. I’d also like to thank some celebrities- Maria Bamford and Amy Sedaris for doing all the many different things they love all at once, everyone involved with the shows Jackass and Wonder Showzen, and director Harmony Korine for validating a lot of my impulses at a time when I really needed that, Ingmar Bergman for making Scenes from a Marriage-the most terrifying movie I’ve ever seen, and Sophie Calle, Patty Chang and Maggie Lee for the work they’ve done with and/or about their mothers. The most gratitude goes to my parents for being my first subjects and always agreeing to be in my videos.    

My Favorite Places/Destinations?

Deserts, casinos, old school Italian restaurants, beaches, the roof of my building and my parents’ basement.

My Favorite Products/Objects?

I framed a post-it note on which writer and close friend, Annie Sicherman, drew the first frame of the first scene we wrote together. It hangs above my bedside table. As for products, according to my Amazon purchase history, I buy a lot of hard drives.

"Turn Out the Lights"