NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

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Omar Qari: Co-Founder of Abacus

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Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

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John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

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Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

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Doyle Graham, Jr.: CEO of Valencia Group

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Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

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Jim Beley: GM of The Umstead Hotel

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Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

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Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

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Matt Williams: CEO of The Martin Agency

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Neil Sazant: President of The Sagamore

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Andrei Cherny: Co-Founder/CEO of Aspiration

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Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

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August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Sinclair Jones: Owner/Founder, Social Lifestyle Magazine | Main | K. Aleisha Fetters: Writer & Coach »

Tracy Switzer: President, Shelter Works

My NativeAdVantage:


Tracy Switzer grew up engulfed in fiberglass…okay, not literally, but he has raised around fiberglass his whole life. A true entrepreneur, Tracy learned about fiberglass from working with his father’s fiberglass boat business, and founded Shelter Works in 1995. He loves to create innovative solutions for his clients and can often be found tinkering in the plant with the rest of the Shelter Works team.

What do I do best?

I love working on better procedures for our manufacturing. And I love maintaining strong harmonious relationships with the people in my life.

What makes me the best version of myself?


What are your aspirations?

a. My personal aspiration is to be Christly, and to foster good relationships with all mankind. b. My business aspiration is to treat customers employees and vendors the way I would want to be treated.  To build trust and operate with integrity.

My Biggest Success?

I have married well. My wife is my best friend and playmate and we really try to bring out the best in each other.  There is never a question in my mind about her motives, judgement or integrity.  

My Most Challenging Moment?

The decision to start a business brought greater challenges than I could have imagined.  It took far longer than we had anticipated to turn a profit and within the first 3 years we were deeply in debt.  But giving up was not an option.  We persevered and eventually became pretty successful.  Now our business employs dozens of employees and provides much needed custom made enclosures for utility and industrial applications.

My Motto?

Do the right thing and never fear the consequences.

My Favorite People/Role Models?

My dad was a great role model for me.  In his younger years he was a National Champion boat racer several times, and was successful in business along with brother.  But the dad I knew was not boastful or proud.  He was charismatic and fun and it seemed to me that his greatest joy came from making sure others were enjoying the moment. We grew up traveling the back roads without a plan; living on the edge with fast boats, motorcycles and snowmobiles; and looking at life as an adventure.  But he was also really grounded in his core values and principles.  I can’t tell you how many of our friends wanted to be adopted into our family.

My Favorite Places/Destinations?

I love the water. I am very happy out skiing the slalom course on the lake or surfing, paddle boarding or snorkeling in the ocean.

My Favorite Products/Objects?

Road bicycle, ski boat, smart phone, and a good book

My Current Passions?

I love travelling with my wife and kids.  It is great to get out and see the world; how people live and think.  It also puts things in perspective.  We recently went to Tijuana to build a home for a deserving family. It was so impactful to meet this family who lived in a ramshackle hut with virtually nothing and yet they were such a genuinely happy family. It was such a great experience to witness our children working so selflessly and joyously to bless others.