NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

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Andy Weir: Author of "The Martian"

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Tom Sito: Chair of Animation, USC Film School

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Ryan Blair: NY Times Best Selling Author/Entrepreneur


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Wayne Pacelle: CEO of The Humane Society of the US

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Dr. Alejandro Junger: Founder of The Clean Program

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Avi Steinlauf: CEO of

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K. Aleisha Fetters: Writer & Coach

My NativeAdVantage: (Click to watch My Native Trailer)


My name is K. Aleisha Fetters. Fitness and nutrition are about so much more than calories in versus calories out. (Phew!) They’re about fueling yourself mentally, emotionally, and physically, accomplishing things you never thought possible, and tapping into your inner badass. I’m the full-time writer, full-time sweat-lover who’s here to help you find your strength. To me, writing and health have always gone together. While earning both my Bachelor’s and Master’s degrees in journalism from the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University, I concentrated on health and science reporting as well as gender studies. I thought the media’s dialogue surrounding exercise, nutrition, and weight-loss did more to beat people down than build them up. I was going to change that. I believe I am. With my strong voice and even stronger belief that healthy is a state of mind, I have written for print and online publications including TIME, Women’s Health, Men’s Health, Runner’s World, SELF, SHAPE, U.S. News & World Report, Weight Watchers, Men’s Fitness, Yahoo! Health, Cosmopolitan, Daily Burn, and Girls Gone Strong. Every day, I work with top researchers, fitness experts, and healthcare leaders, enjoying the best fitness schooling the world has to offer.

What do I do best?

I’m really good at taking scientific information and communicating its takeaways to readers and training clients in a way that empowers them to make more informed choices for their health.

What makes me the best version of myself?

I’m hard-working and have very high standards for myself. Growing up, I was always an A+ student. But things never really came easily to me; I just worked really hard. I knew my strength was my work ethic and that it could more than make up for my “weaknesses.” That work ethic continues today and has been, without hesitation, the most critical part to my professional success.

What are my aspirations?

My overarching goal is to empower people. To me, that’s what health and fitness are all about. Getting yourself over a pullup bar for the first time; being able to live the life you want without worries over “Can I hike Machu Picchu?” or “Can I keep up with my kids?”; or loving yourself and your home, your body. The common thread here is empowerment.

Unfortunately, though, so much society and the media’s discussion on health and fitness is about anything other than empowerment. It’s instead about “fixing our flaws” or fitting a mold so that others will accept us. We diet and exercise to attempt to be “worthy,” even though we are all born worthy—worthy of respect, love, health, and the lives we want to lead.

My Biggest Success?

My biggest success is continuing to grow both personally and professionally. I take a very process vs. outcome approach with myself—and my clients, for that matter. To me, success isn’t about a finish line, it’s about not stopping after you cross it.

My Most Challenging Moment?

My most challenging moment was watching my dad suffer and, eventually, pass away following a car accident. I am an empath, and I continue to love him deeply, so the hardest part of that time in the ICU with him was the thought of what he was feeling—his fears, his regrets, his pains. After more than five years, I still wrestle with everything he experienced, but it has impacted how I live my life, and for the better.

Also, it was this experience that finally got me into therapy, which I now believe is one of the best things that anyone can do for their health. I continue both group and individual therapy to this day, and it has helped me not only deal with my dad’s accident, but also improve my anxiety, work-life balance, self-concept, and, honestly, my ability to serve others through my career.   

Mental health is a critical component to overall health, and I truly believe that you can’t have one without the other.

My Motto?

“I love to see a young girl go out and grab the world by the lapels. Life's a bitch. You've got to go out and kick ass.” ― Maya Angelou

My Favorite People/Role Models?

Maya Angelou, obviously. She inspired me to start writing, both as a way to express my thoughts as well as a way to impart change. I began reading her works in middle school, and she continues to have a profound impact on me as a woman, a feminist, and a writer.

Also, I should give a huge shout-out here to my mom for surprising me by taking me to hear her speak when I was in high school. It was an incredible experience. I cried off and on throughout the entire event.

My Favorite Places/Destinations?

Spain will always have part of my heart. I studied in Sevilla during college and later taught English in Guadix, just outside of Granada. Southern Spain is truly the most enchanting place I have ever visited, and is filled with some of the warmest, most genuine people that I have ever had the privilege to meet.

My Favorite Products/Objects?

Right now, I’m really feeling my espresso maker. I splurged and bought myself the full shebang this winter. I’m having a lot of fun playing with it and learning how to make different drinks and, of course, latte art. I’m not a morning person, but it definitely helps me roll out of bed in the morning and gear up to tackle my day.

My Current Passions?

Right now, I’m really excited about getting more involved with long-form writing, including books. I recently co-authored The Woman’s Guide To Strength Training, and loved the experience. I have a lot to say, and it’s impossible to distill everything people need to know into one thousand words—that’s where books come in.