NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Kristina Benson: Artist & Designer | Main | Toby Amidor, MS RD: Best Selling Author & Nutrition Expert »

Eka Kipiani: Creative Director, JTW Metro

My NativeAdVantage:


Eka Kipiani is a 31-year-old  creative director from Tbilisi Georgia. She has been part of advertising agency JWT Metro for last 8 years. During her 11-year career in advertising, she has performed as a copywriter, an account planner and an account manager. She previously worked for Creative Boutique, Sarke Advertising and McCann Georgia. Eka operates one of the smallest teams in Georgian advertising industry, while holding one of the largest range of accounts. The agency is mostly prominent for having one of the best rates of winning pitches and creating massive advertising projects. She along with her team have created country’s some of the iconic advertising campaigns, including ads for Georgia’s Tourism, Independence Day. Under her creative direction Nationwide Secret Santa was born - the interactive platform where the whole country of Georgia plays the Secret Santa gift-sharing game every winter.  She works with Tourism Department of Georgia, Bank of Georgia, Aldagi Insurance, M2 Real Estate, Ministry Of Labor Health And Social Affairs, Tbilisi City Council and many more. Eka also enjoys being an invited lecturer at Georgian Institute of Public Affairs, where she teaches Advertising Strategy.

What do I do best?

I work in a small-team advertising agency as a creative director. That means that I may have to take on vast amount of tasks – most of them outside my direct job responsibilities.

So what I do best  (if I’m not mistaken) - is enjoying doing things well, weather small or big. I guess without taking pleasure in what we do, it is impossible to be happy at work and to accomplish something meaningful (which I believe is the main motivation to work)

What makes me the best version of myself?

We are never a finished product, as evolution and development is a endless process and it is always up to us how far we go.  So I really try to make myself to incrementally improve all the time, so that I can wake up to a bit better version of myself  - each morning.

What are my aspirations?

I really want to make advertising less annoying and more meaningful to people, as I believe brand with the people who work in the industry can really solve some important problems and bring good to life.

On a personal level I wish to travel explore as many cultures as possible with my family.

My Biggest Success?

Without any doubt my biggest success is the team I work with. Seeing them passionate about their work, nurturing fair, caring and open culture and growing as industry professionals that are desirable transfers for other companies – is the source of my greatest pride.

My Most Challenging Moment?

I think the most challenging moment, was to take on the job of creative director at the age of 23, without sufficient experience and expertise. It took a while to overcome the fear, learn from mistakes and listen to people around. It was tough, it was stressful and yet it was the best thing that happened to my career life.

My Motto?

Future is scary but that’s the only place we are going to live. So understanding and celebrating future and the changes it brings is maybe the best investment of our time and mind.

My Favorite People/Role Models?

My favorite people are those that are bold enough to go on trying no matter what. They are never intimidated by failures and social norms. I am honored to know this great personalities and watch as they make great impact in Georgia.  

My Favorite Places/Destinations?

India, particularly Goa – for its colorful culture, spirituality and attitude towards positive thinking. Their ability to be happy and joyous no matter what makes me delighted every time, as well as their respect for others’ lives. This is the place that brings back childish carefreeness and makes body, mind and soul get a much needed brake.

My Favorite Products/Objects?

I still find that good comfortable paper notebook along with a nice pen - is a best company while thinking.  

My Current Passions?

Well, there are so many things to take pleasure in and they could be the smallest, incremental ones. So I guess my current passion is enjoying many small things in life: finding a new place to eat, taking a nice walk in the old part of Tbilisi, having a nice cup of coffee outside in a good weather, watching a good movie, reading Harry Potter (yea seriously), swimming, meditating sometimes, having a great evening talk/discussion with people I like, a good afternoon nap, finding an interesting article, re-watching Rick and Morty and so on endlessly.