NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Patrice Gaines: Speaker, author, journalist & Co-founder, The Brown Angel Center | Main | Lee Holmes: Holistic nutritionist, yoga teacher, wholefoods chef, Lifestyle Food Channel’s Healthy Eating Expert & Best Selling Author »

Faith Freed: Author & Psychotherapist

My NativeAdVantage:


A licensed psychotherapist (MFT) with two M.A. degrees, Faith Freed has been seeing clients in the San Francisco Bay Area, since 2009. Prior to pursuing her professional passion, Faith was an advertising writer at several San Francisco ad agencies. She’s also the mother of 2 children and the published author of a personal development/spiritual book, IS (Hay House). Her official credentials, as well as her life experience and street cred, give her a unique ability to understand and help you gain clarity, peace, and more of what you want in life. Faith was born in Denver, CO and raised in Omaha, NE. She went to college at The George Washington University in Washington, D.C., graduate school at The University of Texas in Austin, TX, and again in Palo Alto, CA at The Institute of Transpersonal Psychology. After a peak experience in Golden Gate Park on a visit to San Francisco, Faith chose the Bay Area as home base. Now seeing clients in Burlingame, CA, she can help you create the life you want—from the inside out.

What do I do best?

My mission is to celebrate the beauty of life, spread light and inspire. If I’m doing any of those things, I feel aligned and at my best. Celebrating the beauty of life is about appreciating and enjoying the present moment. As for spreading light, simply radiating good energy benefits myself and others—so when a high, loving vibration is my set point, I can elevate moods without doing a thing. Inspiration is what I strive for with my writing, therapy practice and personal life. I’ve been fortunate to incorporate the goal of inspiration into my work, since my first career as an advertising writer. In that job, I got to provoke a chuckle with a clever headline or maybe even a purchase for the client. Now, as an author, I get to inspire people to connect with their essence and their source, while as a therapist I delight in inspiring people to claim more happiness for themselves.

What makes me the best version of myself?

The basics of self-care come first. We are human, after all. I love good sleep, exercise, quality nutrition and meditation. I also need plenty of connection with nature and adequate time alone. Do I sound high maintenance? Ya. Pretty much. Thankfully, all this creates the foundation for me to go forth and contribute to the greater good. When I’m in the flow seeing clients, writing or in any creative capacity, I’m at my best. On an internal level, I need to be following my Inspired Self, using intuition as my guide. And having faith is key as well; faith in myself, in my clients, in my close relations, in Infinite Source, in the order of chaos. Lastly and predictably, I think I’m the best version of myself traveling on vacation, when I can be playful without a care.

What are my aspirations?

For myself, I wish to enhance the quality of my consciousness; observing my thoughts, practicing present mindfulness, being equanimous. For my children, I want to enjoy them in the moment and help pave the way for their bright futures. Beyond that, I wish to contribute by offering value to others—creatively, spiritually and psychologically.  

My Biggest Success?

I could choose an achievement, but honestly, I’d say life balance is my biggest success. I’ve invested in some big dreams which have required an interminable amount of persistence and patience. The key has been staying true to who I am and what’s most important, while self-actualizing, slowly but surely. My career has morphed and continued to percolate even as parenthood became my first priority. I like the idea that you can have it all, just not all at once. Although allocation of attention shifts, somehow it all works out, as long as I’m keenly aware of what’s most important. Speaking of working out, that’s part of my recipe for so-called “success.” I began exercising at least 3 times a week when I was 16 years old. Around that same time, I learned how to meditate. These have become lifelong habits. Maintaining wellness, body-mind-spirit, is the foundation for all the milestones that make me proud.

My Most Challenging Moment? 

It’s difficult to rank challenging moments, because the moment that matters is now, and intensity wanes as time passes. That said, one recent challenge has been coming to terms with the dark side of humanity. For most of my life, I refused to believe in “evil.” I imagined a rationale for injurious behavior (e.g. the abuser was abused himself) and believed that enough love could cure anyone. Eventually, I learned the hard way that there is darkness and it’s best to back away slowly—or run. A few years ago, within a month, I was confronted with a series of unsavory encounters all at once: the pathological liar who hurt others without remorse, the criminal couple who stole my laptop, wallet, groceries and blind trust, and business dealings with a shady character dangerously lacking integrity. At last and quite suddenly, I was forced to wake up. Had I been naïve? (Yes.) I no longer assume that people come into my life for a reason. Maybe, sure. But I’m much more discerning these days. Of course, I have compassion for souls who are sincerely invested in personal growth. It’s just that, outside of my office, I don’t waste foolish time sifting through ashes to ignite a cinder.

My Motto?

IS in Charge. IS stands for Infinite Source, my name for the divine. This phrase is my version of surrender. It reminds me that it’s not all up to me. The illusion of control creates suffering. I like to think of life as a co-creation between me and IS. So I set an intention, take action and then, give it up to Infinite Source. Life is so much better when I remember this!

My Favorite People/Role Models?

I love the people I live with—my spouse and 2 sons. As for others—I like Osho, for his sage wisdom and sense of humor. I admire Louise Hay, for her writing and her gumption to start a thriving publishing company—Hay House—in her 60s, which published my first book, IS: Your Authentic Spirituality Unleashed. I also admire Eckhart Tolle, for being a quiet force and communicating in his own rebelliously slow signature style. As for a role model, Esther Perel is a good one. She embodies my interests, being an author, Ted Talker and fellow MFT. When I saw her speak at a couples conference for therapists, I literally wept with admiration. She’s articulate on steroids, even though English isn’t her native language.

My Favorite Places/Destinations?

I’m enamored with foreign places and fantasize about living in London or Sydney—but in truth, I feel at home in the U.S. That said, I want to see the world. It’s hard to name all my favorite places but here are a few. Domestically: New York City, Sedona, Aspen, Hawaii and the Pacific Northwest. Internationally: Europe, Australia and Japan.

My Favorite Products/Objects?

Vitamix, yoga mat, sunscreen, stuffed animals.

My Current Passions?

Neuroplasticity, raising teenagers, psychotherapy practice, ukulele.