NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Bjork Ostrom: Founder, Pinch of Yum, Food Blogger Pro, & WP Tasty | Main | Patrice Gaines: Speaker, author, journalist & Co-founder, The Brown Angel Center »

Dr. Bruce Fife: Author, speaker, certified nutritionist, & naturopathic physician

My NativeAdVantage:


Dr. Bruce Fife, C.N., N.D., is an author, speaker, certified nutritionist, and naturopathic physician. He has written over 20 books including The Coconut Oil Miracle, and Stop Alzheimer’s Now! He is the publisher and editor of the Healthy Ways Newsletter and serves as the president of the Coconut Research Center, a non-profit organization whose purpose is to educate the public and medical community about the health and nutritional aspects of coconut and related foods. Dr. Fife is considered one of the world’s leading experts on dietary fats and oils. He is a popular speaker and with his wife, Leslie, travels throughout the world lecturing at health fairs, conferences, hospitals, and spas. He has appeared on hundreds of radio and television programs worldwide.

What do I do best?

When I was growing up, unlike most of my classmates, I enjoyed doing book reports and term papers. I liked doing the research, learning new things, and organizing what I had learned on paper. It is this love of research that led me to become a writer. Most of my writing deals with the science of diet and nutrition, subjects that many readers find difficult to understand. My readers often tell me they enjoy my books because I can make difficult subjects easy to understand. I think that is what I do best.What makes me the best version of myself?

I was led to the field of health and nutrition because of my desire to help people avoid and overcome health problems. I believe in empowering patients with the knowledge they need to make wise, informed choices regarding their health. Too often, people just accept the standard solution offered by their doctors, even when there are far more effective and safer options available. The information I provide gives readers the facts, some of which may be controversial, but broadens their options so that they can make informed choices. I believe my ultimate desire to help people improve their lives is what has gotten me to where I am today.

What are my aspirations?

My primary aspiration throughout my career has and is to produce books that are of true value to my readers, providing them with the knowledge they need to improve their health and better their lives.

My Biggest Success?

Back in the 1990s when I was first researching the health aspects of dietary fats and oils I discovered there was a difference in public health policy and what the science was really saying. I focused my research on saturated fats, principally coconut oil. Contrary to popular belief, I discovered that coconut oil was not the artery-clogging saturated fat it had been portrayed, but possessed numerous health benefits without adverse effects. The studies were so incredible that I was compelled to write a book titled “The Coconut Oil Miracle.” This was the first book to describe the health and nutritional benefits of this remarkable oil. For the previous two decades coconut oil was shunned as a bad fat. It was nearly impossible to find in stores because there was no demand for it. Coconuts were considered an exotic and unhealthy fruit, the equivalent to junk food. However, the success of my book shattered these misconceptions leading me to write over a dozen additional books on coconut and similar topics. As a consequence, coconut oil is now recognized as one of the healthiest of all dietary oils.

My Most Challenging Moment?

Soon after the publication of my book “The Coconut Oil Miracle” I was invited to give a lecture at a highly respected endocrinology conference. I was one of several speakers, all of whom were published authors or researchers. The audience consisted of about 300 doctors. This was the first time I had been invited to speak about the benefits of coconut oil to any audience. I was very apprehensive to say the least. Few people, let alone doctors, had any idea that coconut oil was a good saturated fat. This was my most challenging moment. In less than an hour I had to dispute decades of misinformation and prejudice that had been drilled into their minds. Nearly everyone in the audience firmly believed saturated fats caused heart disease. I didn’t change their minds that day. The audience sat in stunned silence. I could say my presentation left them speechless.

My Motto?

The closest thing I have to a motto is the old saying:

God, grant me the serenity to accept the things I cannot change,

Courage to change the things I can,

And wisdom to know the difference.

My Favorite People/Role Models?

I admire Dr. Robert Atkins, the author of “Atkins New Diet Revolution.” He championed the use of the low-carb diet as a means for weight loss and improved health. He also claimed that saturated fats were not unhealthy. He helped tens of thousands of people lose weight and achieve better overall health. Because his approach to weight loss went contrary to popular medical opinion at the time, he received a great deal of criticism and ridicule. But he had the courage to stand up and defend his beliefs. People tried in vain to disprove his claims and tarnish his character. After years of negative publicity and criticism he was finally proven right. I have followed a similar path with my promotion of coconut oil.

My Favorite Places/Destinations?

One of the benefits of being the author of books about coconut is the opportunity to travel and lecture in many tropical places. I love the beach and the tropical sun. I don’t live in this type of environment, so whenever I have the opportunity to go to a good sunny beach it is always a delight.

My Favorite Products/Objects?

My passion for the past 20 years has been teaching about the health benefits of coconut and coconut products. The coconut tree provides a number of products: coconut oil, coconut meat, coconut milk, coconut water, coconut flour, coconut sugar, coconut toddy, and more. Each of these can be used to make hundreds of other healthy food products.

My Current Passions?

My work with coconut oil has led me to research the ketogenic diet. There is a strong connection between the two. The ketogenic diet is fast growing in popularity and for good reason; the research has shown some remarkable results. This is an exciting avenue of research I have been pursuing for some years now and have written several books on the subject with more planned in the future.