NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Kerllen Bittencourt Rego: Fitness/Health Blogger & Mum | Main | Dr. Justin Tan: Chiropractor & Founder, ROLLAX »

Karen Asp: National Journalist 

My NativeAdVantage:


Karen Asp is a leading national journalist who covers fitness, health, nutrition, pets and travel. A former contributing editor for Woman’s Day, she writes regularly for numerous publications, including Better Homes and Gardens, Cooking Light, Cosmo, Delta Sky, Eating Well, Family Circle, Forks Over Knives, Good Housekeeping, Harper’s Bazaar, Martha Stewart Living, O, Organic Life, Prevention, Real Simple, Runner’s World, SELF, Shape, USA Today, WebMD, Weight Watchers and Women’s Health. She’s the co-author of Understanding Your Food Allergies and Intolerances and a two-time recipient of the American Academy of Orthopedic Surgeon’s MORE Awards for journalistic integrity. Karen is also a certified personal trainer, eco-minded health advocate who’s certified in plant-based nutrition, and a plant-powered athlete who holds several world records in Nordic walking.

What do I do best?

I’ve often been told that I’m a good conversationalist, and I have to agree.  I credit my mom who always put my sister and me through 21 questions, as we called it, growing up. My mom wanted to know every detail about everything, and that – plus my journalism training – has turned me into a strong conversationalist. That means I actively listen and always ask questions about the person I’m chatting with. Sadly,  I’ve found the opposite to be true about most people:  Most people don’t listen well  in conversations and rarely ask questions about the person they’re chatting with.  

What makes me the best version of myself?

Discipline. When I say I’m going to do something, whether in my personal or professional life, I do it, and then I make it my mission to do whatever it takes to get that something done. That’s why I create daily to-do lists and don’t allow distractions at home where I work to pull me off course.

What are my aspirations?

This one’s tough as I have so many goals, and they’re always changing. Some of the current ones on my list include continuing to expand my writing portfolio (with a bigger focus on the travel and environmental side of things), finding new ways to inspire people to adopt plant-exclusive diets and show more compassion for animals, writing another book (at least!), pursuing more education and reaching new fitness goals (which I’m still setting).  

My Biggest Success?

Going vegan (which started when I made a pact with a cow while hiking in Austria in 2004). Among all of my accomplishments to date, I’m most proud of this one and have no doubt that I’ll continue to point to this as my biggest success, no matter what other accomplishments lie ahead.

My Most Challenging Moment?

Choosing not to have children was perhaps the toughest decision I’ve ever had to make.  It meant bucking the societal norm – I’m married and live in a very conservative part of the country – and dealing with all of the fears and what-ifs that come with it. But while I do love kids, I can say it was the right decision. I say that because I would never have been able to do the volunteer work that I’ve done throughout the years (which includes working for eight years with my golden retriever whom I had trained as a therapy dog, volunteering at the local animal shelter every week as I do now, and being on the organizing committee for the first VegFest where I live, which will take place in October 2018) or even gone as far in my career as I have.

My Motto?

This quote is written on a chalkboard in my office:  “It’s better to light a single candle than curse the darkness.” I love this Chinese proverb and believe in the power of one in helping make the world a better place.

I also live by this mantra:  Make a difference. In fact, if I were to have a gravestone after I die (I don’t think I want one, though), I would want only four words on it:  “She made a difference.”  

My Favorite People/Role Models?

Favorite people and role models include:

1)    Moby (I’m in awe of his animal rights advocacy)

2)    Plant-based docs and researchers Dr. Neal Barnard, Dr. Michael Greger, Dr. Caldwell Esselstyn and Dr. Colin Campbell

3)    Esther the Wonder Pig (she’s my favorite social media star with a fabulous story; if you haven’t read her first book – she does have another one coming out soon – it’s a must)

4)    Jodi Picoult and Chris Bohjalian (I wish I had their talent for writing fiction)

5)    Victoria Moran (she embodies the vegan lifestyle and I love listening to her musings on her podcast)

6)    Nathan Runkle (he’s the founder of Mercy for Animals, and his story is simply downright inspiring, as is the work he’s done on behalf of animals)

My Favorite Places/Destinations?

I’m a huge snow fan so any winter destination with snow is my favorite.  But among the numerous places I’ve traveled in the world, some of the destinations I’ve loved most are Barcelona, Lisbon, Amsterdam, Telluride (CO), Bend (OR), San Luis Obispo (CA) and Steamboat Springs (CO).  

My Favorite Products/Objects?

I have so many favorite products, but anything that’s cruelty-free or eco-friendly (or both!) gets my vote. Mainstays in my life include:  

1)    Camelbak Forge (reusable coffee mug that I take everywhere with me),

2)    Earnest Eats oatmeal (my breakfast at least 5-6 days a week)

3)    Jambu’s vegan shoe line

4)     iPod shuffle (I listen to music all the time, especially when exercising)

5)    my Yogamatic yoga mat (with a picture of my two golden retrievers, one of whom has since passed away)

6)    Endangered Species Chocolate (I eat two squares of its vegan dark chocolate bars daily and love that it gives back to wildlife conservation)

7)    Zojirushi water boiler (I drink numerous cups of green tea and coffee daily and having hot water on demand is a game changer)

8)    Miyoko’s nut-based cheeses and Heidi Ho chia cheeses (so much easier being vegan these days, and these two products are always in my fridge, as I use them frequently in my cooking)

9)    Exel Nordic walking poles (these have led me to numerous Nordic walking victories; at one time, I held six world records in the sport and still have a few of them)

10)    Fitbit Ionic (I’ve used Fitbit ever since the company started and am addicted to tracking my daily step count/activity level; I just started using the Ionic and love it)

11)    Arc’teryx Blade backpack (this is my travel must, as it makes a great carry-on, and I go everywhere with this)

My Current Passions?

I have so many passions – helping shelter animals, cooking, sipping craft beer, doing yoga, engaging in aerobic exercise (cross country skiing, Nordic walking and cycling are favorites), birding, playing piano, reading fiction, listening to music, traveling -- but the one that’s really driving me right now is raising awareness about the numerous benefits of a plant-based diet/vegan lifestyle. It’s a win-win-win for your health, the animals and the environment. Of all three of those, though, I’m most interested in making people realize how much animals suffer in our food system and why they have a right to live. They are truly friends, not food, and I pray for the day when factory farms cease to exist.