NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Marie Dorfschmidt: Foodblogger & Influencer | Main | Anya Kamenetz: Best Selling Author & NPR's lead education blogger »

Debra Atkinson: Best selling Author, Wellness Coach & Fitness Expert 

My NativeAdVantage: (Click to watch My Native Trailer)


Wellness Coach and Fitness Expert Debra Atkinson helps women approaching 50 or who’ve turned the corner on 50 enjoy the vitality and energy they want by eating more and exercising less. She is the bestselling author of You Still Got It, Girl: The After 50 Fitness Formula for Women, Navigating Fitness After 50: Your GPS For Choosing Programs and Professionals You Can Trust, and Hot, Not Bothered. Debra is the host of the Flipping 50 TV show and the Flipping 50 podcast as well as a frequent blogger at HuffPost, ShareCare, and other featured outlets. She has over 30 years of experience in the fitness industry and is an International fitness presenter and prior University lecturer in Kinesiology. She is a triathlete who now spends much of her time swimming in paperwork, riding the desk, and running the Flipping 50 coaching business.

What do I do best?

I communicate the essence of the information in a way that is applicable and answers questions before someone knows to ask them.

What makes me the best version of myself?

I have good health habits that give me consistent energy, resilience, and creativity.

What are my aspirations?

Personally: I want to live every breath with optimism, energy, and health to do the things I love to do with the people I love to do them with.

In Business: I want to positively influence the fitness industry and specifically provide better options for women in midlife and beyond to age without settling or accepting what a specific age means. We need to raise the glass ceiling.

My Biggest Success?

I started over at 49, taking a big risk leaping from a safe, secure job and future and did in in fear and far out of my comfort zone not seeing the net, pretty much alone.

My Most Challenging Moment?

Making the decision to move out of state – after 49 years living there – with my house not yet under contract, my belongings sitting in boxes in the middle of rooms throughout my house - with a dog, 2 computers, and a couple suitcases in my car to live in the basement apartment with my niece’s family. It made a relationship, a career, and my future final.

My Motto?

It’s all figuroutable. If no one is bleeding or dying it’s not that big a deal.

My Favorite People/Role Models?

They’ve each been through a tragedy themselves and they’ve recovered and used the lessons they’ve learned to help others and grow personally.

JJ Virgin, Tom Durkin – who’s consistently been successful in nearly 40 years in the fitness industry in the Midwest, my grandmother who long before it was the “norm” escaped a bad marriage, was divorced, followed her passion and remained connected to people handwriting personal meaningful holiday notes until she died at age 100.

My Favorite Places/Destinations?

I love Hawaii and Cozumel. If I’d vacationed at more beaches they’d probably be on the list too.

My Favorite Products/Objects?

I really like a big coffee mug and my pour-over coffee maker. I cried both when my favorite mug broke and my pour over carafe got broke. I love my high-powered blenders (Nutribullet and Vitamix) and my awesome (Sleep Number) bed. I love PJ Salvage pajamas. I have an affinity for stacks of yellow legal pads and good pens. The possibilities that lie in empty drawing pads and notebooks inspire me.

My Current Passions?

I love learning and geek all things marketing. When you have something of value and can message the people you can help in a way that they are compelled to take action and improve their lives, it’s magic.

Researching hormone balance and exercise and then making that accessible to other people is consuming my life every day right now and – as much as I love sleep - I can’t wait to get up in the morning.