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NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?


Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur

 

Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of LittleThings.com

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of Edmunds.com

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of Reputation.com

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

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Friday
Feb162018

Miriam Brochero: Co-Founder, 7True

My NativeAdVantage:

Bio:

Miriam Brochero is the Co-Founder of 7True.

What do I do best?

I’m good at following the latest trends in fashion and design that translate to our 7TRUE nail polish curated collections.

What makes me the best version of myself?

I’m the best version of myself when I’m doing what I love. I’m very passionate about what I do and I do it with pride and joy.

What are my aspirations?

I hope that we can contribute to the beauty industry “one polish at a time” by spreading the word about clean beauty; creating more conscious consumers, making them think about what products they buy and the impact they have on the body in the long run.

My Biggest Success?

I’m happy that I was able to start a company with a purpose along with my two friends and business partners. It sets a huge example for my son and I’m proud of that.

My Most Challenging Moment?

When I decided to leave my corporate job; you deal with your ego, uncertainty and fear of what’s next but I’m very grateful for my family because they’ve been my biggest supporters and cheerleaders.

My Motto?

Express gratitude and live by it. Gratitude turns what you have into enough. Know that you will have more of what you’re grateful for.

My Favorite People/Role Models?

The beauty industry has so many stories about brands created by women for women, that is always inspiring, it’s great a learning journey.

My Favorite Places/Destinations?

My all-time happy place is Hawaii. There is a sense of “enough”, you don’t need much to the feel joy of just being there.

My Favorite Products/Objects?

I’m a nail polish lover and 7TRUE nail polish is my favorite! I feel very proud of the quality of our product.

My Current Passions?

7TRUE is my passion, there is so much to do and this is just the beginning.

My NativeAdVice:

How did you get into the industry?

I’m a nail polish lover and always had an interest in fashion. I started my own journey into the non-toxic beauty world by searching for cleaner yet fashionable options and that inspired me to do something to create more awareness and bring clean beauty to more people including young girls.

Any emerging industry trends?

The clean beauty movement, is getting bigger and bigger, consumers are more mindful and savvy about what’s in their beauty products.

Any industry opportunities or challenges?

The opportunity to educate and share the clean beauty movement is exciting, we work on it every day via our social media outlets.

Inspiration for the business idea, and your vision for the Business?

We wanted to bring a cleaner option for nail polish that was fashionable and safe and by starting as a subscription box online was the most effective way to reach out to more people and also the best way to give back to women’s causes.

What's next for the Business in the near future?

We are still pretty new, so we are working on expanding brand awareness and distribution in the U.S. We are in the process of launching new offers and products, which we will reveal in the first half of the year. And maybe team up with the right investment partner that shares our vision for our brand so that we can continue growing as a clean, vegan, non-toxic cosmetic company.

Your key initiatives for the success of the Business?

We started working with the right partners from the beginning. Don’t save on Legal or Branding, do it right the first time around and it’ll save you money and headaches.

Your most difficult moment at the Business? (and what did you learn?)

Sometimes you find out that nobody else is going to put more heart and love into the brand than yourself.  So look at what you can do yourself and just go for it, it pays off.

Ideal experience for a customer/client?

We want our customers to feel good about their non-toxic choice, knowing that the product is safe, durable and trendy.

How do you motivate others?

By being grateful for them and appreciate their dedication and contribution.

Career advice to those in your industry?

Don’t be afraid, things will work out if you know what you want.

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