NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

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Avshalom Herscovici:President & CEO, Kampalook

My NativeAdVantage:


Avshalom Herscovici is the president and CEO of Kampalook and Michel Mercier Pet. With more than 25 years of experience in running global companies, Avshalom is a serial entrepreneur and the driving force behind Kampalook, launching new trends and product lines. During his career, Avshalom has built an impressive track record in marketing & sales, financial, operational, and general management at companies such as finance & leasing companies which he also founded. Avshalom also served as the CEO and Chairman of the Board at various companies. His expertise includes in-depth knowledge of the retail, insurance and banking industries. Avshalom holds an MSc in Agricultural Economics and Management and a BA in Economics and Political Sciences.

What do I do best?

Thinking creatively out of the box while using my multi industry experience to shape my team’s ideas. Leading a team with a fun environment  and a dedication to getting things done!

What makes me the best version of myself?

By looking at every challenge as an opportunity and keeping an eye on the bigger picture. Being on top of trends in my industry to find unmet needs and building a team where each member is world-class in their role.

What are my aspirations?

Being sure that what I'm doing is good and fair to the people I'm working with and to their business and personal life. Creating an atmosphere where any business partner (client, vendor, employee, shareholder….) is improving the life quality of themselves and their loved ones.

My Biggest Success?

Combining my expertise in multiple industries (consumer goods and financial services) to build companies with worldwide recognition. And, having a great family – simple as that!

My Most Challenging Moment?

When cost cutting is necessary, firing people is absolutely always my most difficult challenge.

My Motto?

Be fair and generous. Enjoy your moments and, when you get some lemons, don’t forget that lemons have a lot of vitamins!

My Favorite People/Role Models?

My parents' generation that survived the holocaust, came and from scratch created a new country, built wonderful families, fought hard to educate the next generation and create a great and moral society.  

My Favorite Places/Destinations?

I'm very much urban traveler. I love culture, music, poetry, street arts… all of which you can get in big cities - NYC, London, Tel-Aviv, Paris, Berlin.

My Favorite Products/Objects?

I love our Michel Mercier hair brush and the great feeling of massaging my scalp with it. I have one almost everywhere -  office, home in the shower, on my desk, on the shelf near our front door, in my car, my gym bag…

My Current Passions?

I really enjoy running my business and seeing the innovations developed worldwide.