NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« ELBA MUELLER: WRITER, AUTHOR, & MOTIVATIONAL SPEAKER | Main | Ruth Lera: mindfulness meditation teacher, energy healer, natural intuitive, boreal forest loiterer & author »

Dr. Bernardo Kastrup: Scientist & Author

My NativeAdVantage:


Bernardo Kastrup has a Ph.D. in Computer Engineering with specializations in artificial intelligence and reconfigurable computing. He has worked as a scientist in some of the world's foremost research laboratories, including the European Organization for Nuclear Research (CERN) and the Philips Research Laboratories (where the "Casimir Effect" of Quantum Field Theory was discovered). Bernardo has authored many academic papers and books on philosophy and science. His three latest books are: More Than Allegory, Brief Peeks Beyond, and Why Materialism Is Baloney. He has also been an entrepreneur and founder of a successful high-tech start-up. Next to a corporate life developing technology strategy in the high-tech industry, Bernardo maintains a philosophy blog and continues to develop his ideas about the nature of reality. He has lived and worked in four different countries across continents, currently residing in the Netherlands. For a rigorous, analytical summary of his philosophical ideas, see this freely available academic paper.

What do I do best?

Critical, self-reflective analysis of key questions related to life’s meaning and the nature of reality. Identifying and exposing the hidden, unexamined assumptions and unwarranted logical bridges behind what we culturally consider plausible or even self-evident about what is going on. Life and the world are far from what we, culturally, take them to be, because we are immersed in a cocoon of assumptions and expectations taken from collective historical currents. Dismantling this cocoon is my vocation.

What makes me the best version of myself?

An involuntary, compulsive, restless drive to understand reality and our condition as conscious beings within it. A kind of brutal self-honesty when it comes to the conclusions I arrive at, an irresistible readiness to confront and accept these conclusions whether they edify me or depress me.

What are my aspirations?

To help improve the mainstream cultural narrative we live under today—regarding the underlying nature of reality, or ourselves as individuals, and of the meaning and purpose of life—so to bring it as close to the truth as we can, on the basis of sound logic and the available data. Currently, we live under a story that isn’t only false, it is disastrously false, demeaning to nature and to the human spirit.

My Biggest Success?

Having achieved some degree of recognition not only amongst the educated public, but also in mainstream academia, even when it comes to ideas that outright contradict—even ridicule—mainstream views.

My Most Challenging Moment?

Moments are ephemeral. Challenges are the constant foundation of life. All my seemingly difficult decisions weren’t difficult in the sense that I felt irresistibly compelled—often against my best rational judgment—to take them. They weren’t difficult because they were ultimately unavoidable. The most important decisions assert themselves as impersonal forces of nature.

My Motto?

No mottos. Life isn’t so simplistic and contexts always change. Every situation presents itself anew to our contemplation. What was wise yesterday may be outright stupid today.

My Favorite People/Role Models?

Not as much role models as people I admire, often for reasons other than the ones they are best known for: Søren Kierkegaard, Carl Jung, Richard Feynman, José Saramago, Thomas Kuhn, James Hillman, William Blake, Noam Chomsky, Friedrich Nietzsche, Nisargadatta Maharaj, Martin Heidegger, Niels Bohr, Erwin Schrödinger, Patrick Harpur, and so many others. (My listing these names does not imply that I concur with everything these people thought or said, or condone everything they did.)

My Favorite Places/Destinations?

There is nothing like Europe. Here one breaths the depths of history and confronts the breadth of the human drama. Here one escapes banality, superficiality, and gains perspective.

My Favorite Products/Objects?


10. My Current Passions?

Pursuing my calling to the best of my abilities, so on my death-bed I will be able to look back and think to myself, “I did alright, I’ve earned my ticket out of here.”