NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

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Dr. Anna Akbari: sociologist, entrepreneur, & writer

My NativeAdVantage:


Anna Akbari, PhD is a sociologist, entrepreneur, and writer. She is the founder of Sociology of Style, an image and life coaching company, and a partner in HVCK, a Silicon Valley innovation consultancy. Her book, Startup Your Life: Hustle and Hack Your Way To Happiness, teaches people to be happier and more successful by embracing an entrepreneurial mindset and living their lives like a Silicon Valley startup. A former instructor at New York University and Parsons School of Design, she is a frequent speaker and media personality and has written for and been featured by Forbes, CNN, The Atlantic, The Economist, Financial Times, TED, Bulletproof Executive, TIME, and dozens more.

What do I do best?

I’m able to distill and effectively articulate the big picture and deeper significance of an individual event, feeling, altercation, data point, etc. This applies to my research, the coaching I do with individuals and corporations, speaking engagements, as well as my personal life — putting things in perspective is a useful survival mechanism.

What makes me the best version of myself?

My sense of humor. Even when I’ve been battling serious illness or economic strife, I never lose my sense of humor. It transforms the situation and makes it more manageable, more human, without diminishing the gravity of what’s happening. I can’t speak for other people, but in my life at least, there is humor to be found in everything, and life becomes a lot better when you learn to look for it and know how to express it.

What are my aspirations?

Connection: of ideas, people, places. Of disparate and unlikely matches. I aspire to find meaningful points of connection with my clients that opens up a pathway for me to help them in the most effective way possible. I also aspire to form deep, meaningful connections in my personal life — be that a romantic partner, lifelong friendship, or just brief interludes with memorable people. Connection is why I wake up in the morning and it’s what motivates me when things get difficult. It’s the thing that makes life most worth living.

My Biggest Success?

Being self-made. I grew up in a poor, single parent household in an industrial midwestern town. Getting out was my main objective from the time I was quite small. Hustle and hard work became the way I made it happen — not money or connections. This sets the tone for everything I do; the rest is gravy.

My Most Challenging Moment?

There was a time a few years ago when I changed jobs, moved, ended a long term relationship, and battled a serious illness all within a matter of a few months. When it rains it pours. But that series of events sent me on a new path of self-discovery and adventure that forever changed the course of my life. I can genuinely say I’m grateful for all of it.

My Motto?

F*ck convention. Write your own rules.

My Favorite People/Role Models?

My favorite people are often the ones I don’t see everyday, but whose role in my life has been invaluable. Former teachers that inspired me to explore a specific course of study and intellectual inquiry. The doctors and healers that have kept me whole over the years. The creative artists who have inspired my imagination and opened my mind. Also, huge shout-out to the unsung heroes of my everyday life: the garbage collectors, exterminators, plumbers, handymen (and women) — you solve the everyday challenges of living, which allows me to focus my energy elsewhere. I’m a huge fan of your work.

My Favorite Places/Destinations?

Beaches and nature. I’ve lived in cities for several decades, so I try to be close to the ocean and in or near nature whenever possible to counter-balance. I breathe differently near the ocean. I’m a better person there. Playing outside feeds me on every level. My health and work suffers when I spend too much time away from these places.

My Favorite Products/Objects?

I like anything that makes mundane tasks either disappear or become more efficient, so a lot of tech startups and apps that address everything from grocery shopping to finding a place to stay to communicating with my team rank very high on my list.

I also believe less is more when it comes to things (that’s how I’ve been able to live primarily out of two suitcases for the last two years). So when I purchase something, I take the time to find something I love / that serves my needs as highly as possible, and that is good quality. Everyone loves a bargain, but longevity, usefulness, and quality are most important (and end up being most cost effective in the long run).

My Current Passions?

Karaoke (I’ve hosted several recurring parties over the years), rollerskating (miss my NYC Central Park roller skating fam!), swimming in the ocean, cooking — especially hosting dinners and parties, writing new books and pieces that connect with people, great conversations in new and exciting places (note: exciting is subjective; I’m into any place that sparks my sociological imagination), beautiful vistas experienced either alone or with someone I love, dance parties — anywhere, anytime.

(Click to watch Google Talk)