NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Amanda Russell: Founder, FitStrongandSexy + Marketing & Brand Strategist | Award Winning YouTube Fitness Influencer | UCLA Professor | Main | Jessi Albin: Master Fitness & Pilates Trainer, Nutritionist & Blogger »

Eric Yaverbaum: Chairman & CEO, Ericho Communications, best selling author & national television pundit

My NativeAdVantage:


Eric Yaverbaum co-founded Jericho Communications and served as President from 1985 until it’s acquisition by MDC (publically held and traded on the Canadian Exchange) and subsequent merger with Kirshenbaum Bond & Partners in 2006. At the time, Jericho was ranked nationally as the 21st largest public relations agency in the country and the 11th best agency in the country to work for. A hands-on manager and strategist, Yaverbaum has been repeatedly called as an “industry legend” and “social media guru”  in the national media for three decades. He regularly advises some of the world’s most prominent CEOs and corporate titans on all aspects of strategic planning, media relations and crisis preparedness and has advised everyone from the Chairman’s of the Fortune 500 (including companies like Domino’s Pizza to Sony, Progressive Insurance and Berkshire Hathaway)  to  King Abdullah II to Presidential candidates to the United Nations.

What do I do best?

I wake up happy. Which annoys a lot of people. My glass is always more than half full; I never miss a second. It’s 3:42 right now. This is gonna be my best 3:42. Won’t matter what minute is that you ask me that. It’s the best one I’ll ever get. Always. I don’t miss any.

What makes me the best version of myself?

I don’t do drama, particularly because I try to spend time with other optimists. It’s just a better way to live, surrounded by positive people. There’s no exceptions to the highest and best use of my time or anyone’s for that matter, the drama is neither highest or best and I like my time a lot! I live in the moment.

What are my aspirations?

Personal? Personally, what I care about the most are my kids. I want them to live and breathe the examples I do my very best to live. I want my kids to get every second the same way I get every second. My father used to always remind me “this too shall pass.” Hard times pass, they always do, and I don’t want my kids to live in those spaces. I want them to enjoy every moment of their lives.

Business? I just wanna keep loving what I’m doing. I don’t need more money. I don’t need tons of stuff. I just wanna love what I do. Why would you want anything else?

I have the one thing most people never feel like they have in life. I have enough.

My Biggest Success?

My son. He had a challenging childhood, and he’s just getting better and better. I take such pride in where he’s going to come out of the other end of all the difficulties he’s faced. I can’t wait to see it.

I wish I could I could claim the same of my daughter but her success in life was just all hers and her mothers’ good genes.

My Most Challenging Moment?

Getting divorced. It’s the one time in my life I gave up. I know I couldn’t have continued to live the life it would have required, as the permanent caretaker of someone with multiple sclerosis, but nothing comes close to that in terms of the most difficult, significant challenge I’ve ever faced.

My Motto?


My Favorite People/Role Models?

My mom. She’s a PhD after going back to college and a tenured professor. And my dad – his integrity, his honor, his sense of the value of family. He taught me how to be a parent, which is the best thing I’ve ever done with my life.

My Favorite Places/Destinations?

Favorite place? Home. Not the literal structure itself ever, but the whole state of mind. That means my favorite place is wherever I am and who I am with. There’s people in my life that I would say are “home”.

My Favorite Products/Objects?

The “rock of defiance” that  I gave my son during a particularly difficult time for him. Its just a simple rock with a D on it. He still has it.

My Current Passions?

Waking up? Surfing is a new hobby. I love the ocean, sailing, the beach. And I love working out. It makes me feel great the rest of the day. It’s changed my life for the better to a degree that I can hardly calculate it. Priceless actually.

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