NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Jaimee Phelps: Diamond Beach Body Coach | Main | Josh Kramer: World Traveler, International Yoga teacher, & Humanitarian Professional »


My NativeAdVantage:


Dr. Alvin Berger has 30 years of research experience in nutritional and pharmaceutical sciences in both academ-ic and commercial settings. He has been responsible for leading teams and identifying research directions to support business goals, and developing, designing and releasing new products. Alvin has a demonstrated ability to evaluate scientific merits and commercial feasibility of concepts and products. He has managed substantial budgets and obtained funding from government agencies. He is a champion for utilizing novel and disruptive technologies (such as “omics”) and adapting processes to resolve research obstacles. Alvin is able to analyze research data to generate clear, concise reports and presentations for lay, business, and scientific audiences. He is a published expert on signaling and nutritional aspects of lipids, with a broad knowledge of whole body metabolism and current trends in nutrition research and product development. He is a scholar publishing his findings in eminent journals, innovative thinker, problem solver and polished presenter.

What do I do best?

My most important strengths are to multi-task effectively, avoid distractions, stay super-focused, be goal oriented each day, and think out-of-the-box.

What makes me the best version of myself?

From a young age, I was raised to read classical (unabridged) literature and poetry, enjoy the arts, attend theatre performances, (Broadway), listen to classical music and Opera, and question everything around me, particularly the Cosmos and our meaningfulness but mostly insignificance of our existence. This type of up brining lead me to be inquisitive and to think out-of-the-box in my latter scientific endeavors.

What are my aspirations?

My aspiration on the personal side is to keep my brain and body sharp despite my encroaching more advanced age. On the business side, we aspire to develop and sell many efficacious, world-class, innovative products to allow us to maintain a certain lifestyle, and improve human health.

My Biggest Success?

My biggest success professionally has been to publish world class, pioneering research in scientific Journals like Nature and Proceedings of the National Academy of Science, while employed in industry. Personally, my biggest success has been to find the perfect wife when our paths crossed in Toronto Canada; and that led to having two awesome children.

My Most Challenging Moment?

As a competitive Junior Olympian and collegiate gymnast at the University of Michigan, I was working out 3-5 hours per day, and travelling every weekend during the competitive season, which created tremendous pressure and led to lack of sleep. Thereafter, I was in school for 16 years obtaining advanced degrees. Although I have filled my head with knowledge and some wisdom, the sacrifice was a lack of financial stability and geographical instability, and impacts on my personal relationships. In the end, I have become a very strong leader who is not easily intimidated by the challenges of starting new businesses. In terms of a single challenging personal  and professional decision, moving from my comfortable nutrition/lipid position with Nestle in Lausanne Switzerland to Toronto Canada to work for a non-nutrition, Pharma company, was a particularly difficult decision, with many challenges awaiting.

My Motto?

Work hard, play hard.

My Favorite People/Role Models?

Albert Einstein

My Favorite Places/Destinations?

Seattle Washington, for offering a great urban experience and quick access to amazing hikes and outdoor experiences; Switzerland for its awesome, boundless beauty; and the Minneapolis vicinity for its amazing lakes (the long and frigid winters are great for meditation and reflection, family bonding, long saunas, billiards, and cross country skiing through sparsely populated forests sans the wild life).

My Favorite Products/Objects?

My main hobby is road cycling, so my bicycle is my favorite object.

My Current Passions?

Telling creative stories at bedtime to my young children, with no watering down of vocabulary, since they were two years of age, and answering “what does that word mean”, with an equally complex word. Now, they both have great vocabularies for their ages.

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