NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

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Candy Argondizza: VP of Culinary at ICC

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Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

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August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« KEAN GRAHAM: Founder & CEO, MonetizeMore | Main | Jasper Cain: Celebrity personal trainer »

Gary Morton: Entrepreneur & Author

My NativeAdVantage:


Gary Morton was the senior co-founder of Stryker Corporation’s EMS equipment business. He led that business to astounding growth while pioneering breakthrough technologies that revolutionized patient handling for ambulance services around the globe. He is also a West Point distinguished graduate and the author of the highly acclaimed book Commanding Excellence: Inspiring Purpose, Passion, and Ingenuity through Leadership That Matters follow: @garymorton6.

What do I do best?

I recognize extreme talents in unique individuals and create empowered environments in which they can express those talents in ways that will impact their work, their organization, and the world. I create islands of excellence, and get a thrill out of helping talented people strive for great things.

What makes me the best version of myself?

I keep moving forward, no matter what.

What are my aspirations?

a. Hike the National Parks, see more parts of the world, set a masters swimming world record at over 90 years old, achieve a national master qualification in chess, positively influence the lives of my children and grandchildren, continue to have a great marriage, walk on the moon, laugh often, learn more, live a long and healthy life, and leave a legacy that has meaning.  

b. Professionally I’ve had the chance to accomplish many wonderful things and work in environments of excellence. I would like to inspire others to create similar environments that allow them and their organizations to reach for their highest and best.

My Biggest Success?

There are a number of things that come to mind in my personal life, but I’ll focus on the professional. I co-founded and later led an EMS Equipment business that for twelve years was the top performer in a highly aggressive company. Over that arc of time, we were the best of the best. But, the thing that made it so worthwhile was when some of the most hardened paramedics would come into our booth at a tradeshow and hug our engineers, thanking them for creating products and technology that allowed so many to keep working in the profession they loved. Our technology made a difference in the world and transformed patient handling in the pre-hospital environment.

My Most Challenging Moment?

After seventeen years of trying to make a make a mostly loveless marriage work, I made the difficult decision to end that relationship. In the long run, it all worked out. The kids are doing well, my ex is with someone who accepts her for who she is instead of trying to change her, and I have found the love of my life. Coming out on the other side was an awakening.

My Motto?

Make a Difference!

My Favorite People/Role Models?

Of course, John W. Brown & Fred Dibella- focus and leadership, Steve Jobs-imagination and drive, George S. Patton Jr-determination, Jesus Christ-love, Albert Einstein-seeing things others don’t, Garry Kasparov-competitive spirit, Michael Jordan-talent meets determination, Star Trek Captains Kirk, Picard, Sisko, and Janeway-inspiring the best out of extraordinary people.   

My Favorite Places/Destinations?

Hiking just about anywhere, especially in the American Southwest. New Zeeland, Lake Michigan, European capitals, Pacific Islands, the Napali coast of Kauai, and the National Parks.

My Favorite Products/Objects?

iPhone, iPad, and MacBook Pro. With these devices, I have the world’s library, all of written history, and the knowledge base of humankind at my fingertips. I can connect with people all over the world but still turn it off for those quiet times of introspection and intimacy.

My Current Passions?

I am launching my first book – Commanding Excellence: Inspiring Purpose, Passion, and Ingenuity through Leadership that Matters

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