NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Pamela "Sober Mami": Certified Professional Life & Recovery Coach | Main | Amanda Russell: Founder, FitStrongandSexy + Marketing & Brand Strategist | Award Winning YouTube Fitness Influencer | UCLA Professor »

Steve Muggridge: Health Coach

My NativeAdVantage:


Steve Muggridge is 45 years old, married with 4 kids (2 from previous marriage). He is an Electrician by trade and a coach of health, wealth and happiness by choice. He is also the the creator of the Harder Faster Louder® brand which incorporates aspects of healthy eating with exercise all while having fun. Steve enjoyes life like he never has now that he has overcome depression, bankruptcy, divorce, death of a child, being overweight, and addiction. It all starts with a thought…we just need to think right!

What do I do best?

I like to think I have great stamina and endurance which I think are major requirements for working hard.

What makes me the best version of myself?

I realize that crap happens, but it’s not what happens but how you deal with it that matters.

What are my aspirations?

My personal goal is to be a role model for my kids. I want them to be comfortable with whom they are, work hard, and that I’m their father, not their friend but they can talk to me about anything.   (A little Winget-ism for ya)

On a professional level, I want to grow my personal brand of health, wealth, and happiness with other like-minded people who aren’t afraid of hard work and who don’t have any excuses.

My Biggest Success?

At age 39, I ran 100km from Brooks, Alberta to Medicine Hat, Alberta, all because I thought I could do it and people told me I couldn’t. I did it in 10 hours 45 minutes. That got me thinking, “what else can I do?”

My Most Challenging Moment?

Seeking help for my depression was very difficult. I rarely ask for help with anything but it was that or lose everything I’ve ever worked for.  

My Motto?

“I’m better than yesterday but not as good as tomorrow” meaning I’ve improved myself up to this point but there’s still so much work to do in preparing for the future, physically, emotionally, spiritually. You know all that good stuff.

My Favorite People/Role Models?

Business-wise, Larry Winget (the Pitbull of Personal Development®) is my go-to guy when I need some straight-shootin’, no BS, advice. Gary Vaynerchuk is another huge favorite, he has so much energy and he shares so much information. Oh, I can’t forget David Goggins. If you haven’t heard of him, look him up, he’s one badass mofo!

On a personal note, my father has taught me the value of hard work and that you won’t get things done if you’re not prepared and not up before the sun.  

My Favorite Places/Destinations?

Vegas baby!

My Favorite Products/Objects?

I love my books, my guitars, and my jump rope. Oh and my phone!

My Current Passions?

I get the majority of my nutrition from Isagenix as an Associate and that pairs well with my fitness goals. I have created my own brand Harder Faster Louder® which is basically my motto for how I live my life. I am in the editing stages of my first book, yet to be titled, which is exciting and scary at the same time. It’s along the theme of going harder, faster, and louder. I’m an introvert and I’m opening up quite a bit in the book which is a big hurdle for me but I’ve kicked ass in the past, I’m kicking ass now, and I will again and again and again!

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