NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

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Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

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Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

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John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

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Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

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Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

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Jonathan Plutzik: Proprietor of The Betsy-South Beach

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Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

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Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

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Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

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Jim Beley: GM of The Umstead Hotel

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Edward Nardoza: Editor-in-Chief of WWD

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Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

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Bob Proctor: Chairman of Proctor/Gallagher Institute

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Patrick Godfrey: President of Godfrey Q

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Michael Schwartz: Owner of Genuine Hospitality Group

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Nick Kenner: Co-Founder of Just Salad

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Scott Welle: #1 international best selling author, speaker & founder, Outperform The Norm

My NativeAdVantage:


Scott Welle is a #1 international best selling author, speaker and founder of Outperform The Norm, a leading program for business leaders and athletes looking raise their game and perform at the highest level. Scott’s eight best selling books, articles, videos, podcasts and online programs inspire hundreds of thousands of people worldwide. He has a Master’s degree in Sport Psychology, is an adjunct professor at St Olaf University, and regularly speaks and consults with top performing executives, sales professionals and entrepreneurs, as well as elite athletes, all with one common goal: to OUTPERFORM THE NORM. Scott enjoys pushing his own physical and mental limits, completing five Ironman triathlons, 27 marathons and a 100-mile ultra marathon run. He is very close with his brother, Jason. Together they “plod” at least one marathon together each year, laughing the whole way,

What do I do best?

I bring out the best in people (in business, athletics or life). I see their potential. This can be both a blessing and a curse because not everyone wants, or cares, about going to the next level, but for those who want to feel like they’re squeezing every last drop out of their potential and maximizing their precious days on this planet, I’m your man.

What makes me the best version of myself?

I was a “late bloomer.” I didn’t get serious about my life until my last year in college. Prior to that, I was content being average. The two most important characteristics (I can’t name just one) are exercise and perseverance. Working out makes you better in everything you do and I’m a person who has learned not to stop until I’ve crossed the finish line (in all areas)

What are my aspirations?

My personal ambition is to be a good person and to help as many people as I can be better today than they were yesterday. That probably sounds cliché and overly-simplistic but it’s the absolute truth.

My business ambition is to create a movement of people who want to “Outperform The Norm.” I want to continually expand our products, programs and tools globally to help people do this. I don’t get too caught up in targets and revenues because I believe if I continue to follow my ambition, these things will take care of themselves.

My Biggest Success?

Professionally: Authoring my first book and becoming a speaker (I was scared to death of doing both)

Personally: Completing a 100-mile ultra marathon run (was scared to death of this as well)

My Most Challenging Moment?

My mother passed away this year from throat cancer. This wasn’t necessarily a personal “decision” but it did have a meaningful impact on me. It taught me to be more patient and empathetic with people, and to realize many people are fighting a battle that we know nothing about. We shouldn’t be so quick to judge others.

My Motto?

“Winning is not normal, and people who constantly win do so by following an abnormal path. The discipline, dedication and sacrifices are incomprehensible to the thousands, standing outside looking in, who are capable of joining, yet unwilling to pay the price of admission.”

- Paul “Bear” Bryant

My Favorite People/Role Models?

My brother, Tim Ferriss, Brendon Burchard, Michael Jordan, Roger Federer. I admire each of these people for very different reasons.

My Favorite Places/Destinations?

Colorado for running, biking and hiking. Anywhere on a golf course or lake in Minnesota for chilling out.

My Favorite Products/Objects?

I live a pretty simple life. If I have my computer, phone, Apple watch and a pair of running shoes, I can be happy anywhere. It helps to have good coffee and good beer too.

My Current Passions?

I’m most excited about the time in which we currently live. It has never been easier to spread a message to more people, faster and easier (we just have to make sure it’s the RIGHT message) through our different mediums of communication. We have a great opportunity to positively impact and influence people’s lives.

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