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NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?


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Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur

 

Featured NativeAdVice:

Shai Reshef: Founder of University of the People

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Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

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Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of Edmunds.com

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Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

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Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

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Doyle Graham, Jr.: CEO of Valencia Group

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Michael Friedenberg: CEO of IDG

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Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

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Dr. James Wagner: President of Emory University

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Neil Gillis: President of Round Hill Music

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Jonathan Reckford: CEO of Habitat For Humanity

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Chef Bill Telepan

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Michael Fertik: Founder/CEO of Reputation.com

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

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Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

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Tuesday
Aug082017

Kris Bondi: CMO, Neura

My NativeAdVantage:

Bio:

As CMO of Neura, Inc, Kris Bondi leads the company’s efforts to increase adoption and overall mindshare. Prior to joining Neura, Kris served as Vice President of Global Marketing for Iron.io, a leader in the serverless computing space. Kris’ background includes deep expertise in technology marketing with previous stints at Moka5, Sonics, TIBCO, Mashery, and Luma Technologies. While at CNW Consulting, Kris specialized in ramping marketing functions and positioning companies for acquisition. Among her career highlights was, as a stringer for the Harrisburg Patriot, covering Nelson Mandela's first speech in the United States.

What do I do best?

I build a company’s path to revenue and make them famous for what they do better than any other company. 

What makes me the best version of myself?

I have two advantages: (1) I started as a reporter. That doesn’t make me more intelligent, but I ask better questions than most. That enables me to: learn fast; quickly translate technology into a business value; and translate technology to buyers, investors, analysts and reporters; and (2) I’m always obsessed with the company hitting its numbers. I create formulas then run metrics not because I need to show the rest of the executive team and the board these numbers – which I do – but because I’m always looking for a hole in our planning that could make them fail.

What are my aspirations?

In the past, I was repeatedly hired to either get a company on the map and create its initial ramp or to help turn a company around in these areas. In either case, it was usually with an eye towards being positioned for acquisition. My goals now are different. I want to help Neura become the leading AI company in the world. I’d like to get to the point when if you’re adding AI to a product, it’s assumed that the Neura AI Engine will be the best choice. If we execute well, we can change the way people live their lives for the better. How many times in a career do you get to do that?

My Biggest Success?

My job is to help companies become famous and financially successful. In the course of working intensely with companies over 15 years, there have been nine acquisitions.

My Most Challenging Moment?

Before I started my first management position, I was told that some companies in the industry had used misleading claims. Part of my job was to demonstrate that our company was totally above board.

Six months into my tenure, I learned that my company was one of those that had made misleading claims in the past. Even then, I thought at least that was in the past and my role would be to mend relationships. Sadly, I eventually found out the CEO continued to knowingly make misleading statements and would even give me incorrect information swearing it was accurate.

I left the company because I knew my reputation was critical to my career success. It was one of the toughest career decisions I’ve ever had to make, but it was the right decision. It also eventually led me to join the consulting firm I was with for more than nine years. While at that firm, I gained the experience of helping to grow companies that has been a key part of my professional success.

My Motto?

My personal motto is: as long as you have a plan, anything is possible. It has guided my life and made many of my achievements possible.

My Favorite People/Role Models?

The two people that immediately come to mind are Nelson Mandela and John Glenn. They may seem like odd choices, but they both possess integrity, dignity and determination. Mandela survived 27 years in prison. Instead of it breaking him, he emerged an effective leader. That is an almost superhuman feat. Meanwhile, John Glenn orbited the globe - despite concerns of whether a manned rocket could take off without exploding or whether, upon reentry, he would he be reached quickly enough to survive. He was a hero astronaut, war hero and popular United States senator. He had a reputation for being able to work with anyone with a good idea, no matter their political affiliation.

My Favorite Places/Destinations?

In my business life, Herzliya, Israel has quickly become one of my favorite places. I love Neura’s team and every time I’m in our technology office in Herzliya I have the combination of being very productive and being around incredibly warm people.

My Favorite Products/Objects?

On the road, I depend on my iPhone and WiFi. When I’m home, I still depend on my iPhone and WiFi, but I enjoy the addition of Sonos speakers in several rooms of my house.

My Current Passions?

Although I don’t get to do it much with my travel schedule, I love to paint. I often have two or three paintings in the works. I go away for a few weeks and when I come back, they’re waiting to be picked up again.

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