NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Jim Owen: Inspirational author, speaker, & social entrepreneur | Main | Dr. Loretta Malandro: CEO, Malandro Communication »

Lynne Friedman: Private Chef

My NativeAdVantage:


A native Angelino, Lynne Friedman, is a private chef and caterer in the Los Angeles area. Laser focused on taking the intimate dinner party to a new level, she creates her over-the-top presentations and authentic international flavors for many private clients, charitable events and entertainment industry professionals. Also, included in Friedman’s skill-set is personal wine making, the art of mixology, and crafting celebratory cakes that sometimes involve moving parts and illumination. Prior to culinary school, she received a Bachelor of Science from UCLA in Mathematics/Applied Science and worked as a CPA and a CFO with a career in international business. After financial success in the world of high tech, Friedman went back to her passions: food and drink. Friedman is also an experienced martial artist involved in the world of Brazilian Jiu-Jitsu and has medalled in the National Championships and World Masters Championships. Friedman has written for The Los Angeles Times and The Malibu Times Magazine and has recently contributed to the literary anthology Los Angeles in the 1970s: Weird Scenes from the Goldmine.

(Baya Kyaw, a Burmese dish (fried cakes of yellow split peas, coriander, chili and spices served with a yin yang of mint and sweet chili sauces)

What do I do best?

Recipe development. I like to take the building blocks of a particular dish and spend time tweaking the flavors so it is the most pleasing to a person's palate while maintaining the authenticity of the dish's essence. For example, I like to make Indian cuisine that transports a person to India in the best and most luxurious way. And, that approach goes for anything from Southeast Asian food to Southern BBQ.

What makes me the best version of myself?

The unswerving drive to put good things out in the universe. Every dish, cocktail or cake that I create for someone is done as a sort of offering. Nothing is as important, at that moment, than the experience of the food for the sake of the food itself and the greater good of giving someone pleasure.

What are my aspirations?

I'd like to use my recipe development skills and love of science to create an international food line that brings the flavors of world cuisines to the table of a working mom or dad. The product will be affordable, healthy and, most importantly, tasty and fulfilling. In other words, it will be good for the pocketbook and good for the soul.

On the personal side, I'd like to achieve my business goals with a balance in life that allows me to continue making my house a home for my kids, my friends and any future relationship that I might have.

My Biggest Success?

My children. They are good people.

My Most Challenging Moment?

I’ve had a number of challenging moments. In the early 90’s, I went to Russia when it was just opening up to Western style businesses and I helped establish a food and beer distribution company. This period of time was a shaky one, fraught with both business and life threatening challenges. The business grew and we had to leave it behind. After that period, I realized that my pulse can remain steady no matter what the pressure. It was an exciting time and it had a big impact on how I handled subsequent crises.

(An upscale version of the Indian street food Chaat Pate (chickpeas, potatoes, thin slivers of sweet onions, puffed rice and spices covered with panipuri).

My Motto?

"Just be nice." Niceness is underrated and often overlooked. I believe that showing respect for others is essential for a good life.

My Favorite People/Role Models?

Teddy Roosevelt (a really cool dude—courageous and progressive)

Julia Child (you have to ask?)

My Favorite Places/Destinations?

The African wilderness. It is so very beautiful. Being there puts you in touch with your own primal being as you come face to face with the most beautiful and powerful animals on earth. Add sunsets and the ability to eat delicious game, and I'm all in.

I also love the Wasatch mountains of Utah, winter or summer.

My Favorite Products/Objects?

I love my large assortment of knives and my old school Italian wine press.

My Current Passions?

I have been practicing the art of Brazilian Jiu-Jitsu for over nine years. It's humbling, challenging, rewarding and it makes me feel alive. I also love to dance--salsa, swing, samba, whatever is playing!