NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

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Ryan Blair: NY Times Best Selling Author/Entrepreneur


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« Erin Shirack: Director of Cycling, Studio Three Chicago | Main | Mike Janke: Co-Founder, Data Tribe, Author & Former Seal Team 6 Member »

Julie Starr: Owner, Starr Yoga & wellness and nutrition expert

My NativeAdVantage:


Julie Starr is a Boston-based, internationally known wellness and nutrition expert with more than 12 years of experience in the industry. Julie’s strong credentials, which include an M.S. in nutrition from Boston University, Nutrition Specialist Certification, training as both a doula and midwife, yoga and barre master teacher, coupled with her unique counseling technique have led to the creation of STARR LIFE.  STARR LIFE is a wellness brand that offers services in nutrition, randing from individual counseling, group nutrition events, corporate wellness, virtual services, to fitness classes at her boutique studios. Her clients range from top chefs to renowned fitness instructors, busy moms, college students, to corporations.  Julie loves nothing more than helping people discover their healthiest self. Julie's owns STARR YOGA in Boston and West Hartford, CT and offers yoga and barre trainings. She is also the proud mother to her energetic and food-loving daughter Isabel.

What do I do best?

I connect with people. In my line of work, as a nutritionist and fitness instructor, your clients need to trust you. I meet people where they are, and make them feel comfortable. I also don’t sugar-coat anything- people like a straight shooter when it comes to their health.

What makes me the best version of myself?

My “failure is not option” attitude, passion ,and grit. I didn’t have any other career to fall back on- I needed to succeed as an entrepreneur. I also never went to business school, so maybe my naivety in finance made it easier for me to take risks ( writing this with a smile on my face!).

What are my aspirations?

Personally I would like to be able to “shut off” for at least an hour or two a day. I may be able to make other people relaxed, but it is very hard for me to allow myself to relax. I also aspire to have a vacation house on a lake in Maine to have a place for my family and friends to slow down. In terms of my businesses, I would love to be more streamlined and efficient. I hope to write a book (or two) and have a branded food line.

My Biggest Success?

Wow, this is hard, as I have trouble recognizing my own accomplishments. I would say my greatest success in business is opening up my first STARR YOGA studio right after my divorce. That was a hard time for as I was a single mom of a 5 year old, I knew I had to step up my game alot and quickly. I am also proud that I can be at drop-off and pick-up every day for my daughter and run three separate businesses in two different states.

My Most Challenging Moment?

I know people who know me might predict my answer would be my divorce, but although it was impactful, I knew that I needed to do that. A big decision I made that had a huge impact was leaving my DPDMSDI program at Boston University one year early; so I received my Masters in Nutrition, but I didn’t stay for my dietetic internship which would have given me an RD. Their program made it impossible to do it part-time, and financially I just couldn’t see how I could make it work. That decision has made me have to work 10 times harder (or more) in the nutrition field. There are many times I think that I wish I had stayed that last year- but then where would I be now? I would have taken such a different journey- and my journey has been great.

My Motto?

She may be small, but she is fierce.

My Favorite People/Role Models?

Nutritionist Keri Glassman is one of my business role models. I was over-the-moon when I was quoted on in the same article as she was. I also look up to yoga teacher Kathryn Budig- I like how she transitions from yoga teacher to author to motivational speaker with such ease.

Personally I look up to my fiance, he has such a great work ethic and he is kind to everyone he meets.

My Favorite Places/Destinations?

Every year my daughter and I take at least one mother/daughter vacations. San Juan, Puerto Rico is one of our favorite places to go. We also love Martha’s Vineyard. Traveling is one of my favorite things to do- I hold 2 yoga and barre retreats every year, which always me to combine my passion for travel with work.

My Favorite Products/Objects?

I don’t have a lot of material possessions- i know that sounds pretty hippie- but it's true. I have a dream catcher a woman made me about 17 years ago because I was the birth assistant at her home birth. In terms of products I have been using Laura Mercier tinted moisturizer for almost 20 years. I LOVE IT. I also love auromere toothpaste, but everyone else in my family hates it.

My Current Passions?

At the moment I’m passionate about art. I try to go to a museum or an art gallery once a week. I am just starting to buy art- which makes me feel good, because I’m supporting the artist- and also pretty proud of myself. I never thought I would be able to do that.