NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Ioannis Ioannou: Associate Professor of Strategy and Entrepreneurship, London School of Business | Main | Liz Nolley Tillman: Best Selling Author »

David Cottrell: CEO, CornerStone Leadership & Best Selling Author

My NativeAdVantage:


David Cottrell is president and CEO of CornerStone Leadership. He is a premier authority on leadership and has worked with many of today’s most successful organizations, mentoring leaders to peak performance. Before founding CornerStone, David held leadership positions with Xerox and FedEx and led the successful turnaround of a Chapter 11 company. He has shared his leadership philosophy and lessons with more than 400,000 leaders worldwide. David has authored more than 25 books, including the perennial best-selling Monday Morning Leadership.

What do you do best?

My greatest gift is encouraging other people to become their very best.  

What makes you the best?

I have been blessed with working with some of the greatest organizations in the world. FedEx and Xerox provided me with wonderful training.  Both of those organizations provided me with a wide breath of experience.  Turning around a small, chapter 11 company allowed me to experience survival when things were not positive and help turn it around.  When I began my own company in 1996, it provided me with the opportunity to put everything that I had learned from my other experiences in practice.

I have written over twenty books that reflect my experiences while working for all of those organizations.     

What are your aspirations?

To finish my business career strong.  A successful, strong finish for me will be to have every person who I come into contact with attest that I inspired and encouraged them to become the person they want to be.

Biggest Success?

My greatest business success has been the best-selling Monday Morning Leadership.  Even seventeen years after it was first published, that simple book continues to inspire and encourage it’s readers.  The book has sold well over one million copies and it provided me the platform to speak to over a hundred thousand people about the simple truths written in the book. It has been an incredible blessing in my professional career.

Most Challenging Moment?

My most challenging moment actually lasted a year long - a lot of moments.  My wife was diagnosed with cancer, my father passed, and I had quadruple by-pass heart surgery all within a few months.  I learned that life is fragile and there are no guarantees that you will  live to a specific time when you will can begin to enjoy living.  Life is for us to enjoy and make a difference right now, right where we are.


Press on.  Your defining moment may arrive just when you feel surrounded by adversity.

Favorite People/Role Models?

My family is who I enjoy being with the most.  My eight grandchildren are my very favorite people. They are all very different and I have a time limit with my patience but I love to be with them.  

My role model is Jesus.  I think he made it really clear how we should live our lives and love each other, no matter what.

Favorite Places/Destinations?

My favorite places to visit are Pebble Beach and Hawaii.  

Favorite Products/Objects?

Fitbit.  It has provided me information that I needed to make positive changes in my life. Also, any new golf club that will save me a stroke.

Current Passions?

Faith, Family, Friends. Golf and Razorback football tie for a distant fourth.