NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Celebrity Chef Wenford Patrick Simpson: B.B. King Blues Club & Grill | Main | Elizabeth L. Boineau: Founder & owner, E. Boineau & Company »


My NativeAdVantage:


Professor Kenneth Friedman, born in New York, is a graduate of the NYU School of Film. As a student he wrote and directed SHOWDOWN, winner of the National Student Film Festival. Professor Friedman has written numerous movies including WHITE LINE FEVER (Jan Michael Vincent, Kay Lenz), HEART LIKE A WHEEL (Bonnie Bedelia, Beau Bridges), JOHNNY HANDSOME (Mickey Rourke, Ellen Barkin, Forrest Whitaker and Morgan Freeman) and CADILLAC MAN (Robin Williams, Tim Robbins). Professor Friedman often works as a rewriter, including the films THE FUGITIVE, UNLAWFUL ENTRY, BAD GIRLS and THE GETAWAY. In television, he wrote and was Co-executive Producer of the six hour limited series, THE GRID (Julianna Margulies, Dylan McDermott). Professor Friedman also directed and wrote the feature MADE IN USA (Chris Penn, Lori Singer, Adrian Pasdar), which premiered at the Director’s Fortnight at Cannes and was featured at many film festivals including Sundance and Munich.

What do you do best?

With my mind, write. With my body, ski. With my experience, teach.

What makes you the best?

Commitment. Commit and Finish. When I commit to something, work, play, passion… I finish, whether it takes days, months, years. There will be projects, relationships, promises still in process when I pass, but until, I will never let go. (Understanding, of course, that not everything is legally, practically or ethically under my control.)

What are your aspirations?

Have every story I write be produced or published; have it seen or read by my children, my grandchildren and my students. The rest is gravy.

Biggest success?

A movie I wrote and directed, MADE IN USA, was closing night at Cannes (Directors Fortnight section). I showed my director’s cut, although the film had been recut by the financing company, which threatened me with suits and jail if I dared show my version. I dared on behalf of my actors, my crew and myself. I received a 10 minute standing ovation at the Palais at Cannes after the screening. It wasn’t the accolade, it was finishing what I committed with this film that made it my “biggest success”.

Most challenging moment(s)?

See above. And three years later when I was at the top of my career, I walked away from the business for seven years to ski, bicycle and travel. I got married, had a child and came back. I had to start over, reinventing myself as a TV writer. Ten years later I walked away from the business again to teach and write for myself.


“Replace Vague Ideas With Clear Images.” This advice was written on the wall in the background of Jean Luc Godard’s “La Chinoise”. It succinctly describes the challenge and art of writing for the cinema or television. I have it on the wall in the background of my writing office.

Favorite People/Role Models?

My grandmother, Wanda, my grandfather, Albert, and my mother, Annelies, who all survived the Holocaust and Concentration Camps, and who taught me life is commitment and finishing. My father, Stan, who taught me aesthetic. My wife, Patty, who taught me never be satisfied.


Haig Manoogian who taught me the wonder of film.

Marty Scorsese who taught me the wonder of filmmakers.

Favorite Places/Destinations?

Vail, Zermatt, Snowbird, any ski hill. Small Hope Bay, Bahamas, any SCUBA lodge on a deserted beach. Hong Kong, Paris, Berlin, any city with CREATIVE ENERGY.

Favorite Products/Objects?

Nothing lasts.

Current Passions?

Stay healthy, active, creative and loving, with a few movies thrown in.