NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

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Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

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Gabriell Weinberg: Founder of DuckDuckGo

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Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Elizabeth L. Boineau: Founder & owner, E. Boineau & Company | Main | Ville Satopää: Assistant Professor of Technology & Operations Management, INSEAD »

Jeffrey Lambert: Co-Founder & CEO: Lambert, Edwards & Associates

My NativeAdVantage:


Jeffrey Lambert is CEO and managing partner of the public relations, investor relations and public affairs firm Lambert, Edwards & Associates. He co-founded the company in his basement in 1998 and has built it into a top-5 Midwest based agency with over 100 clients based in 20 states and six countries. Jeff has led LE&A through a 18-year track record of growth, five acquisitions including John Bailey & Associates in Detroit and Sterling Corporation in Lansing, and two “PR Firm of the Year” honors – PR Week and PR News – culminating in the firm’s position as Michigan’s leading PR firm and a top-15 investor relations agency nationally. Jeff is a regular author and speaker including addresses at the PR Firm Management Summit in New York, the Michigan PR Society’s annual conference, the Brandt and Zabrusky lectures at Michigan State University, the Michigan Bar Business Law Institute and the Grand Rapids Chamber of Commerce. He was also a winner of the Ernst Entrepreneur of the Year, named among PR Week’s “40 Under 40” national leaders, honored as PR Practitioner of the Year by the West Michigan Public Relations Society, and the second winner ever of the Grand Rapids Business Journal’s “40 under 40” Distinguished Alumni award.

What do you do best?

Having a dual-mindedness on marketing and creativity viewed through a business lens is a unique attribute of our firm and my personal success.

What makes you the best?

I think my competitiveness is a key asset. I find myself drawn to talent, colleagues and clients who share a drive for success and perpetual growth, and I learn a great deal from them in the process.

What are your aspirations?

My personal goals are to build an organizational platform for people to do great things and to enjoy what I do every day. My long-term goal is to acquire additional businesses, introduce a new product or innovation, and ultimately exit through a sale to my partners, a private equity firm, or a major consulting company versus a traditional advertising or PR firm based on our business focus.

Biggest Success?

My three kids. The sentiment of living vicariously through your children is true, and I take great pride in seeing their successes and helping them overcome their own life lessons.

Most Challenging Moment?

I think the challenge of remaining focused when you have personal issues going on plays a big role and even more, recognizing the impact that it has on others has been a key learning. It created challenges in the business that only I could fix by refocusing, but it wasn’t easy.


"Bring it."

Favorite People/Role Models?

My first role model would be my dad who I followed into business and learned, perhaps through genetics, the finance side but also work ethic, which I believe is almost impossible to teach. I got my creative, fun side from my mom. In terms of inspirational influence, I would give credit to a special group, YPO (Young Presidents Organization). The individuals in my region and more focused YPO forum give me perspective and inspire me on how to be a better leader and better person.

Favorite Places/Destinations?

My favorite destination would be the final four basketball game, featuring Michigan State University. My favorite place is my cottage on the beach of Lake Michigan.

Favorite Products/Objects?

I still enjoy a mechanical pencil, a clip board and a hard cover thesaurus. There's something traditional and tactile that I appreciate about each. 

Current Passions?

Dr. Seuss – Specifically The Cat in the Hat. In a creative and fun way, he has many ideas that apply to business. His story as an artist, author and single handedly changing the face of childhood literacy is an inspiration.