NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

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Mario Proietti: Co-founder & CEO, LocationSmart

My NativeAdVantage:


Mario Proietti is a co-founder and CEO of LocationSmart. In his capacity as CEO, Mario has overseen the establishment of LocationSmart as an industry leader in location based services as a supplier of infrastructure to wireless carriers and cloud-based services to enterprises. Mario has spearheaded the creation of LocationSmart as the operator of the most comprehensive Location-as-a-Service (LaaS) platform in the industry. Prior to LocationSmart, Mario worked as Director of Advanced Development at AirTouch Teletrac, where he led R&D activities for its ground breaking mobile location services. He also oversaw FCC regulatory initiatives for Teletrac's use of spectrum for location monitoring services, presenting before offices of the FCC, NTIA, Congress and the White House. Earlier, Mario held leadership positions at GM Hughes Electronics, in the Communications Systems Division of the Ground Systems Group, working on a number of first of their kind wireless and location systems using spread spectrum technology. Mario held supervisory and operations positions at Consolidated Edison and American Express prior to joining Hughes.

What do you do best?

I think I’m a good problem solver. I make it a point to look at situations from all angles so I can properly assess before embarking on a solution.

What makes you the best?

I never give up and I look at problems from multiple angles.

I will chip away at a problem, assess the situation and then move forward step by step until I have it solved. I might not end up at the original or most desired outcome but I do tend to end up at the best solution possible given the situation.

What are your aspirations?

Personal – I always strive to leave a positive impact on others and I do my best to leave things better than I found them.

Business – I aspire to solve problems nobody else has solved before or solve them in ways that haven’t been done before.

Biggest Success?

My biggest success is raising two wonderful daughters with my amazing wife of over 30 years, Kathy. They all bring me joy every time I see them or hear their voices.

Most Challenging Moment?

My parents had a small family business when I was growing up in New York City and there was an expectation that I would help run it at some point. When I was applying to colleges, the underlying hope was that I would choose a local school so I could commute, avoid room and board costs and help with the business.

When I was accepted and offered a scholarship by RPI, my dream school, I was faced with a difficult dilemma. RPI is about 4 hours from the City in upstate New York and there was no way I could stay involved in the business if I went there. Choosing to go there was an extremely difficult decision because I had to choose between helping my family or pursuing what I felt I needed to be doing. I decided to attend RPI, which in the end, worked out for everyone. I got a great education and my younger brother took over the business and ran it very successfully for many years. Our parents were always supportive of both of us and our sister who has successfully pursued her own path as well.


Onward and upward!

Second favorite motto:  Are you kidding me?!

Favorite People/Role Models?

I admire Abe Lincoln and Harry Truman. Both were underestimated and they achieved greatness against incredible odds after experiencing failure earlier in life. They were ordinary people thrust into extraordinary situations and they succeeded in changing history. Through it all they remained humble.

Favorite Places/Destinations?

I enjoy Maui, New York City, and the Sierra Mountains region, especially Lake Tahoe and Yosemite. I like a diversity of environments because each has something unique to offer. Also, I’m not really bothered if there is no cell or internet connectivity – in fact, I relish it!

Favorite Products/Objects?

Google search. Contact lenses. Nespresso. Shaped skis.

Current Passions?

I love to work with my hands around the house. It doesn’t matter if it is gardening, washing the car, fixing a leak, making or repairing a piece of furniture, adding a room onto the house or tearing one down. I love the idea of seeing something take shape before my eyes and going from something dysfunctional or useless to something beautiful and useful.