NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

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Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


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Shai Reshef: Founder of University of the People

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Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

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Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

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Doyle Graham, Jr.: CEO of Valencia Group

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Jim Beley: GM of The Umstead Hotel

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Elie Georges: Proprietor of Hotel San Regis

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Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

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Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

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Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

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Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

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Matt Williams: CEO of The Martin Agency

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Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

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Nick Kenner: Co-Founder of Just Salad

« Alexander Zaharoff: Adjunct Professor of Finance, NYU Stern School of Business | Main | Felena Hanson: Founder, Hera Hub »

Christine Moorman: Professor of Business Administration, Duke Fuqua School of Business & Founder, The CMO Survey

My NativeAdVantage:


Christine Moorman is the T. Austin Finch, Sr. Professor of Business Administration at the Fuqua School of Business, Duke University where she is a member of the marketing faculty. Professor Moorman’s expertise is in the nature and effects of learning and knowledge utilization by consumers, managers, organizations, and financial markets. She has studied these effects in the context of innovation, marketing alliances and networks, and public policy. Professor Moorman’s research has been published in marketing and management journals including Harvard Business Review, Journal of Marketing Research, Journal of Consumer Research, Marketing Science, Journal of Marketing, Journal of Public Policy & Marketing, International Journal of Research in Marketing, Academy of Management Review, and Administrative Science Quarterly. She is an Associate Editor for both the Journal of Marketing Research and the Journal of Marketing. Her research has been supported by over a dozen grants from the Marketing Science Institute, the Institute for the Study of Business Markets, and the National Science Foundation.

Professor Moorman is the founder and managing director of The CMO Survey. She blogs about insights gained through survey findings and Professor Moorman is author of the book, Strategy from the Outside In: Profiting from Customer Value (with George S. Day), which was awarded the 2011 Berry Book prize for the best book in the field of marketing, and editor of Assessing Marketing Strategy Performance (with Don Lehmann). Professor Moorman has served as an Academic Trustee for the Marketing Science Institute, a member of the Board of Directors of the American Marketing Association, Chair of the Marketing Strategy Special Interest Group for the AMA, and Director of Public Policy for the Association for Consumer Research. She was named a 2017 Fellow of the American Marketing Association, won the 2012 Paul D. Converse Award for career contributions to marketing, the 2008 Mahajan Award for Career Contributions to Marketing Strategy from the AMA, and the 2008 Distinguished Marketing Educator for the Academy of Marketing Science. At Duke, Professor Moorman was awarded the 2006 Bank of America award, the highest honor a Fuqua faculty can receive from professor peers. Professor Moorman has served as area chair, Chair of Dean’s Search Committee, and on the University’s Academic Priorities Committee at Duke University.

What do you do best?

Connect. This association skill allows me transfer knowledge across domains. This helps with research because I am able to move theories and findings from one area to another. It also helps with teaching and thinking about marketing practice because I am often able to see the knowledge that needs to be transferred to a company to take innovative marketing actions. Finally, it shows up in empathy which helps me understand and connect with the people around me.

What makes you the best?

I never think of myself in those terms. I think about showing up and giving my all to whatever I have committed to do. What more can we do?

What are your aspirations?

To make the world a smarter and kinder place

To help companies improve their customer focus

To own a farm house in the mountains

To play better volleyball 

Biggest Success?

Getting through a Ph.D. program with a newborn and marrying the love of my life, the one and only Edward C. Holub. Being named a Fellow of the American Marketing Association in 2017 and launching and managing The CMO Survey for the last nine years!

Most Challenging Moment?

When my father left my mother with seven kids when I was 11 years old; I had to grow up fast!


Can I have two, please?

“What is your plan to do with your one wild and precious life?” Mary Oliver, The Summer Day, 1992

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.” Theodore Roosevelt, Citizen in a Republic, 1910

Favorite People/Role Models?

My partner, Ed and three kids, Samara, William, and Grant.

My best friend, Amy Ruberg

My six siblings

My advisor Jerry Zaltman

Favorite Places/Destinations?

A field of flowers and herbs on a sunny fall day



Christmas morning at my in-laws in Cincinnati with the family all around

In a yoga studio

Favorite Products/Objects?

My bicycle

Current Passions?

Expanding my research portfolio to take on even bigger problems that can impact the world in a positive way

Leading and learning from my students

Growing anything—people, institutions, programs, plants!

Pent up passion for painting which I hope to return to soon