NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

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Andrea Orbeck: Celebrity Trainer

My NativeAdVantage:


In addition to being one of the top trainers for Jillian Michaels’ leading streaming workout platform, FitFusion, Andrea Orbeck is a fitness expert and pregnancy fitness specialist who created and starred in of the bestselling DVDs Supermodel Sculpt and Pregnancy Sculpt.

What do you do best?

I introduce people to themselves. One of my strengths is to see what a person is capable of more than they could ever imagine. My career is to assist people to determine and reach their goals. It’s so rewarding to have the insight into someone’s success before they do and then to go there with them.

What makes you the best?

I’m a special sort of aggregate. My success is a blend of my athletic success, my education and my years of experience. The athletic success has given me the ability to know the results of hard work and determination, the education gives the speciality to my field and the experience has been the most important part. Without it, I wouldn’t have the ability to implement the former two!

What are your aspirations?

Being in the fitness industry working with A-list clients and supermodels requires a level of relevance. Both in notoriety and physical appearance. I’ve been in this career so long, I am actually old enough to be some of my client’s mother! That said, my personal goals are to remain in top health, strength and wellness to maintain a diversity of clientele, despite our age difference.

Biggest Success?

My biggest success has been to work with the best in the industry and turn it in to passive income with my DVD series. I feel so proud to fulfill orders from around the world to people I’ll never meet who will have me on a screen ushering them to their goals from their living room.

Most Challenging Moment?

Having a baby very late in my career at 43. Being a pregnancy fitness specialist, I never thought I’d have to practice what I preach so late in the game!


Nothing tastes as good as fit feels. Although I am in the fitness industry, we need to focus more on nutrition. It’s time for everyone in the industry to expose the falsehood of processed and refined foods that are killing people.

Favorite People/Role Models?

Personally, it’s my client and friend Julia Roberts (forgive the shameless celebrity name drop, but she is as sweet and fun as you’d imagine) and professionally, it would be Jillian Michaels (who is also as sweet and fun as you’d imagine and a monolith in the fitness industry).

Favorite Places/Destinations?

On the luxury side, my vote is for Monaco and Capri. On the relational side, I’m very fond of any kind of ski resort with mountains. I equally love Banff Alberta, Canada and Mammoth Lakes, California.

Favorite Products/Objects?

I’m a little biased to the product I invented, the Hipster. It really does work and can do everything it claims for the butt and thighs. Other products I love are dry shampoo, FIJI water and Lucky Jack coffee: all things that may be the truth to my success! You can’t imagine the needs after going for a run with a client and heading straight to a meeting to pitch a fitness segment.

Current Passions?

Yoga, my two authentic tipis and IPA beer.