NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Dr. Amy Baker: Researcher, expert, author, & coach in parental alienation | Main | Arielle Ford: Celebrity love and relationship expert, author, & speaker »

Dr. Susan Blackmore:psychologist, lecturer & writer

My NativeAdVantage: (Click to watch My Native Trailer)


Sue Blackmore is a psychologist, lecturer and writer researching consciousness, memes, and anomalous experiences, and a Visiting Professor at the University of Plymouth. She is a TED lecturer, blogs for the Guardian, and often appears on radio and  television. The Meme Machine (1999) has been translated into 16 other languages; more recent books include Conversations on Consciousness (2005), Zen and the Art of Consciousness (2011), Seeing Myself: The new science of out-of-body experiences (2017) and a textbook Consciousness: An Introduction (2nd Ed 2010).

What do I do best?

Struggle with the problem of consciousness. Many times a day I wonder about the nature of mind and perception, then most evenings I smoke a joint either while pottering in my greenhouse in the summer or sitting by my log fire in the winter, and contemplate the nature of existence, what the universe is made of, the mind-body problem and the origins of consciousness, and other such wonderful questions. I’m not saying my answers are the best or even viable. Indeed, I usually have no answers, but I am good at devoting my time to such pursuits.

What makes me the best version of myself?

If you mean qualities that I just seem to have without trying, I would say determination. I don’t easily give up on things once I have begun. If you mean qualities that I have acquired, I would say gradually increasing mindfulness – but there’s a long way to go with that one!

I find it easier to think of things that make me worse. For example I could be a lot more thoughtful about other people and not so wrapped up in my own work or what other people think of me. I could take things more calmly and not rush to get everything done as fast as possible. I could be more flexible in responding to events as they come along, especially when they don’t fit my plans or expectations.

What are my aspirations?

At my age I don’t think I have any – certainly not the business goals or aspirations you ask about. I have never had any interest in business or professional success. People sometimes ask me about my ‘career’ but this word always sounds weird to me. I never set out to have a ‘career’ and never thought of my life that way. In my twenties I was obsessed with proving the existence of paranormal phenomena and nothing else mattered until I concluded (with massive disappointment) that there probably are none! Then my obsessions moved on to consciousness, memes, free will and other exciting topics. I managed to survive as a freelance then and have preferred that unpredictable way of working for most of my life. I do, however, always have ideas for more books I’d like to write but having worked on three books at once for the past couple of years I am determined not to begin any new ones for quite a while!

You also ask about personal aspirations and again I don’t think I have any. I have no ‘bucket list’. I am so fortunate in being invited to give lectures or attend conferences all over the world, so I have visited many wonderful places and have no special desire to visit more. I am more than happy to enjoy the trips and challenges that life throws at me rather than planning anything.

My Biggest Success?

My book The Meme Machine. Back in 1998 it was rejected by many, many publishers but eventually Oxford University Press took it on and it became a great success – still selling and often cited nearly twenty years on. None of my other books has ever come close.

My Most Challenging Moment?

Accepting that my first marriage was over. This was traumatic at the time, and awful for my two young children, but we all survived and after a couple of years returned to a very close and friendly relationship with their father that lasted until his premature death in 2011.

My Motto?

Stay present

My Favorite People/Role Models?

Charles Darwin, William James, Richard Dawkins

My Favorite Places/Destinations?

The Maenllwyd – the remote farmhouse in mid Wales where I go for Zen retreats. There is no gas, electricity or phone signal and this means really retreating from the modern world, and in silence of course.

Otherwise I love my home. I travel a lot but home is where I am happiest – with the cats, chickens, veg garden and river.

My Favorite Products/Objects?

My books – many thousands of them. I soon gave up my initial enthusiasm for e-books. I like the physical objects and I annotate them extensively which means they are especially valuable to me rather than anyone else. The only problem is that one day soon I am going to have to get rid of an awful lot of them!

My Current Passions?

There are many – I do tend to do too much! Here are just some:

Family – my husband, my two grown-up children and my little granddaughter are wonderful, and I love spending time with all of them.  My husband and both my kids have been much involved in my academic work. Adam and I have written one book together, Emily and I are working on another, and Jolyon has illustrated several of my books.

Gardening – we have seven acres along a little river that comes down from Dartmoor to the sea. I am often overwhelmed by the weeds, floods, slugs and snails, or failures to get seeds sown in time, but I grow most of our vegetables and find writing at home, interspersed with frantic digging and weeding, is a great way to live.

Sports – I have never been interested in sports and think of myself as a very unsporty woman. Yet I have taken up power lifting which I love – it’s extraordinary how lifting heavy weights can make me feel so well. I do Nordic walking, and keep a kayak in a small seaside town close to where I live and go out on the water as often as I can. And there’s skiing. I was so lucky that my parents took us all skiing when I was 11 and I have loved it ever since – even if that means just one week a year, usually in France, and often with my kids.

Ayahuasca – the most challenging psychedelic I have ever had. I have drunk this fearsome shamans’ brew several times and know that I am just a beginner in a journey that I hope may continue.

Meditation – I first learned to meditate in the late 1970s, went on my first Zen retreat in 1981, have attended retreats probably every year since and meditated every day for more than thirty years. I consider that I have been training in Zen all this time and much appreciate the teachings even though I am not a Buddhist and have not joined up or taken any vows.

Art – I have drawn and painted all my life, although the time available comes and goes. This year Adam and I are taking weekly drawing classes and I’ve recently gone back to painting in oils which is much messier and I’d long neglected. I think what I like best about painting is not the final, dubious, products but the concentration induced. Indeed I am coming to think that what is so valuable about all these activities it is the state of mind they require.

Drumming – this passion likewise demands concentration even though beating loudly on drums could not be more different from the silence of meditation. I play snare (and sometimes tamborim) in our village samba band ‘Crooked Tempo’, rehearsing each week in our lovely 13th century church and playing gigs for weddings, festivals, and winter events all dressed up in turquoise and lime green. Great fun and a wonderful escape.

headshot photo credit: Jolyon Troscianko