NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Dr. Loretta Breuning: Founder, the Inner Mammal Institute & author | Main | Dr. Philip Miller: Plastic Surgeon »

Gregg Levoy: Author & Speaker

My NativeAdVantage:


Gregg Levoy, author of Vital Signs: The Nature and Nurture of Passion (Penguin), and Callings: Finding and Following An Authentic Life (Random House), is the former "behavioral specialist" at USA Today and a regular blogger for Psychology Today. He’s presented at the Smithsonian Institution, Environmental Protection Agency, Microsoft, National Conference on Positive Aging, American Counseling Association, National Wellness Conference, and been a frequent guest of the media, including ABC-TV, CNN, NPR and PBS. A former adjunct professor of journalism at the University of New Mexico, and former columnist and reporter for USA Today and the Cincinnati Enquirer, he’s written for the New York Times Magazine, Washington Post, Omni, Psychology Today, Fast Company, and many others.

What do I do best?

Ask questions. They're my stock in trade. I've used them—paid the rent with them—my entire career. First as a reporter, then as an author of books on psychology and personal development, and now as a teacher and workshop leader on the subjects of Callings and Passions. I ask a ton of nosy personal questions that help people generate a body of data from their own lives that can help them clarify what’s next, what wants to emerge, what their lives are calling-for from them.

The Quakers have a tradition they call clearness committees, designed specifically to help folks gain clarity about callings, and the only rule is Questions Only (that the committee members ask the focal person, and the focal person answers). No advice, no fixing, no problem-solving, no let-me-tell-you-about-the-time-this-happened-to-me, and no devil’s advocate questions that are always a bit heavy on the devil and a bit light on the advocate. And what the Quakers say about the purpose of the clearness committee is what I’m after with all my questioning: “Listening each other’s souls into discovery.”  

What makes me the best version of myself?

Self reflection, and thus self-awareness. ie turning all those nosy questions toward myself, not just others. It’s the commitment to understanding what truly makes me tick, in honor of Socrates' dictum to “Know Thyself.”  I post sentries at all the various gates where signs and signals make their way to me—I study my dreams and body symptoms, question my motives and assumptions, listen to my self-talk, my gifts, my passions, examine where friction shows up in my life, what decisions need to be made that are hanging over my head waiting for resolution, what patterns have established themselves in my life, what dots need to be connected. All of which helps me stay in integrity with myself. Not integrity as a moral issue so much as a psychological one.

I used to do a lot of stone sculpting when I was younger, and when a sculptors want to find out whether a stone is “true,” or has "integrity,” they bang on it with a hammer. If it gives off a dull sound, it means the stone has faults running through it that are going to crack it apart when they work on it. But a clear metallic ring, one that hangs in the air for a moment, means the stone is true, has integrity, and most importantly is going to hold up under repeated blows. Which is the same information I want to know about my calls in life. I want to know they ring true, have integrity, and are going to hold up under repeated blows. The kind the world specializes in. The kind I encounter the moment I take those calls/convictions/commmitments out into the world, where they get banged on. And the best way to find out if they have that kind of integrity is to be continually “tapping in” and listening.

What are my aspirations?

Regarding the teaching that I do (based on my books), it’s to imitate nature and spread into as many available niches as possible. To share my work with as many types of audiences as I can before the clock strikes twelve, and my work has proven itself to be wonderfully versatile up til now. I’ve taught at colleges and universities, career development and coaching conferences, successful aging conferences, academic advising symposiums, faith-based organizations, corporations, retreat centers, prisons, cruise ships. So I’d like to keep pushing my boundaries as far and wide as possible. Also, to explore ways of collaborating with others around the work I do.

Personally, I’d like to find more ways of combining travel with service, not just tourism. Also, to do whatever innerwork is required to ready myself for a deeply compatible love affair with what some people might call a soulmate. Also, to make real peace with the fact of mortality, the fact that I have a use-by date, and to wrest the maximum amount of joy and wisdom out of it that I can. I ran across a bumper sticker last year that said, "Warning: dates in calendar are closer than they appear."

My biggest success?

Making a living as a writer for the last 40+ years. As a reporter, a freelance writer, an author, and a teacher of workshops based on my books. To say nothing of the free in freelancing—the lifestyle to which I would like to remain accustomed. I’ve been able to create a career that gives free reign to my curiosity, my love of learning and discovery, my desire to be of real service to people, and my anti-authoritarian streak. I’d like to be able to say I’ve helped change the world, though I have a poster in my office that says, “The trouble with trying to change the world is that weeks can go by and nothing happens.” Just to tease myself about my ambitions. But the box of letters from readers that’s also in my office is a reminder that, though no-one has ever awakened the President as a result of one of my articles or books, nor public opinion noticeably shifted, I’ve managed to make a positive impact in a lot of people’s lives, and this helps me answer the legacy question.

My most challenging moment?

Leaving employment for self-employment. Quitting my job as a reporter to become a freelance writer—a decision that’s not exactly designed to reassure your parents. And even then I waffled about it for half a decade, because it’s Scary Stuff. I left behind a regular paycheck, a pension coming in two years if I could hang in there which I couldn't, and medical benefits, never mind that the only reason I was using those medical benefits was that my job was making me sick. But staying would have meant over-ripening and rotting on the vine, and ignoring one of the clearest calls of my life. I needed freedom, I needed to be writing different kinds of stories than I was writing, I needed a change of scenery—in this case from Cincinnati to San Francisco—and I needed to make my life literally come true.

One part of me thought it made no sense at all to follow that call, but another part of me knew my life wouldn’t make sense without it.

My motto?

Carpe the f*** out of the Diem. This is my time in the game, this is my precious nick of time, and I’m here to live out loud! We all are! As a creative person, I really relate to Michelangelo’s advice to his apprentice, which was found scrawled on a piece of paper in a drawer after the sculptor died. It said “Draw Antonio, draw Antonio, draw and do not waste time. “

My favorite people/role models?

Anyone who’s living with great passion and purpose. Anyone doing the hard human work of staying in integrity with themselves, creating a life that really belongs to them and isn’t a knockoff, and staying committed to being a lifelong learner. I run into such people in all walks, all ages, all over the world. More specifically, and for the writer in me, my favorite role-models include the scientist-poets: Annie Dillard, Richard Seltzer, Timothy Ferris, Carl Sagan, Chet Raymo, Lewis Thomas, Terry Tempest Williams, Peter Matthiessen, Diane Ackerman, Goethe.My favorite places/destinations?

My twin brother and I travel together for a month out of every year. We pick a country and we go. And I’ve been lucky enough to see some amazing places. But the titleists have been the ancient medina in Fez, Morocco, for its Arabian-Nights exoticness; Norway for the greatest and most varied concentration of natural beauty I’ve ever seen in one country; Nepal for the Himalayas, which just dumbfounded me with its sheer physical immensity, and completely scrambled the category in my brain called Mountain; Burma for the loveliness of its people; and Italy for the highest concentration of UNESCO World Heritage sites in the world, and the ruins of the Roman empire, which amaze me the same way dinosaurs amaze me—that such a thing once existed.

My favorite products/objects?

The ones you find in museums—the incredible designs of the natural world, the mind-boggling artistry and ingenuity of human culture. And of course the computer, which for a writer is worth a king’s ransom just as a research tool. I have access to all the knowledge humans have amassed in the course of our history, right at my fingertips, and instantaneously. It’s indistinguishable from abracadabra, really. There’s even a Command key.

My current passions?

A renewed enthusiasm for dreamwork. I’ve kept dream journals since high school, but lately I’ve dived into that realm with renewed vigor, fascination and astonishment. Dreams are like having a resident genius in my psyche, and I never cease to be amazed at their metaphoric brilliance, their psychological truth.

I’m also fascinated with a current investigation into my relationship to relationships, a result of wanting/needing to make some tectonic changes in that department. So I’m sitting a few dances out, going back to the proverbial drawing board, and looking at the equations and hieroglyphics there, trying to figure out how to reconfigure my approach.  Talk about self-reflective work. But a fascinating launch into the learning curve.

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